WordPress SEO Consultant
Trusted by some of the UK’s largest companies and the fastest growing e-commerce too.
Luca Tagliaferro WordPress SEO Consultant
Trusted By SEO Experts
Works in Any Industry
Meet the WordPress SEO Consultant: Luca Tagliaferro
Let’s get the introductions out of the way first. I’m Luca, a WordPress SEO expert based in the UK. I’ve been helping people with their WordPress SEO for more than a decade now.
I’ve even managed to get my name featured in the Yahoo! Finance list of the top 10 most influential SEO consultants in the world. I’ve had the pleasure of working with businesses all over the world, but particularly in the UK and the United States.
Check out what they’ve got to say about my WordPress SEO services on my website.
With the intro done and dusted, let’s get down to the practical details of what I can do for you. I can improve the organic rankings of your WordPress site. Once that is done, you get to reap the rewards in terms of increased traffic, leads, and sales.
I’d love you to get in touch. I’ll walk you through the process and show you how we can work together and build better performance into your WordPress website.
My WordPress SEO Consultancies include:
- SEO Audits: This is the start of the SEO process and the firm foundation that helps me understand your website’s organic performance.
- Content Marketing: I’ll help you publish WordPress content that people want to read, share, and download.
- 1:1 Coaching: If you want it can be a journey for you too. I offer one on one coaching so we can embark on the SEO journey together.
What is WordPress?
WordPress is one of the simplest content management systems people can use when they want to create a website. Some of the most popular types of websites are e-Commerce websites, business websites, portfolio websites, event websites, non-profit websites, blog websites, and personal websites.
It really doesn’t matter why you might want to create a website. WordPress is one of the most popular tools for a range of people. It is used by 43% of all websites you visit online, which is quite impressive.
You don’t need any special technical knowledge, and you don’t have to pay a penny to create your website if you don’t want to.
Anyone can install WordPress on their desktop, laptop, tablet, or mobile phone and use and change it completely free of charge.
WordPress started out as a tool for creating blogs, however, over the years, it has developed into something much more. Improvements have been made to the software and it’s now possible to create any type of website you want.
Trusted by the best of the best SEO experts and publications.
Founder @ Joudicious, Former VP of Inbound @ CrazyEgg
Former CEO @ Moz, Co-Founder at SparkToro
Why is WordPress so Popular?
If you’ve not yet signed up to be a member of the WordPress family, here are some reasons why you might want to jump onboard.
- Easy to use: This website tool was designed with non-technical people in mind. You certainly don’t need any kind of IT degree.
- It’s open source and there’s an open-source community: Users are encouraged to contribute ideas so WordPress can be made even better.
- It’s very SEO friendly: This feature helps boost your Google rankings to help people find and visit your website. However, there are things you can do to increase traffic even further. We’ll look at this further down the page.
- Supports all media types: You’re not limited to using just text on your website. You can add images, video, audio, and more. Whatever is needed to grab the visitor’s attention.
- Very secure platform: WordPress is one of the most secure and safest CMS platforms if you follow the guidelines and use the safety features.
- It costs nothing to use: WordPress is FREE to use. However, to make your website available online, you’ll need to pay for third-party hosting.
Why Do You Need WordPress SEO?
SEO stands for Search Engine Optimisation. SEO is about getting your website on the first page of Google search results. Using a WordPress website isn’t going to magically make it happen. The tool might make it easy to structure, manage, and publish your content in an SEO-friendly way, but relying on that alone won’t boost the number of visitors to your website.
WordPress is immensely helpful in that it provides numerous additional features and tips to help you improve your website’s ranking. There are also various WordPress plugins for SEO, each of which has different pros and cons.
Let’s take a quick look at two of the more popular WordPress plugins.
Yoast is a popular plugin for all kinds of people including novices, website owners, SEO agencies, and freelance SEO consultants. There are two versions, Free and Premium. The Free version supplies basic configurations while the Premium version supplies those that are more advanced.
You’ll find Yoast very capable of dealing with basic issues relating to content duplication, automated meta data population, tag pages, tag URLs, control of category, and more.
If you’ve got any basic issues with your WordPress site, Yoast will help clear them out. It also ensures all search engines, not just Google, can crawl, index, and fully understand how your website is constructed.
Rank Math hasn’t been around as long as Yoast, but it’s quickly become a favourite for more experienced SEO specialists, because of its wide functionality. It’s more of a professional plugin that helps users improve WP SEO performance.
Link Whisper is not as popular as Yoast but it’s a very important plugin for SEO and it’s becoming one of the irreplaceable tools for any website.
Link Whisper suggest links internally, so when you publish a new blog post or page, the tool is able to find pages within your website that can potentially be linked to and from.
So, if there are plugins you can use to help with SEO, why do you need me as your WordPress SEO consultant??
What Can a WordPress SEO Consultant Do for You?
In terms of SEO, there’s no such thing as a one-size-fits-all solution. Even though WordPress is easy to use, it still has its own set of challenges, in terms of website themes and configurations.
I’m a seasoned WordPress expert that has worked with a wide range of websites and know just what to expect. The knowledge that I’ve gained over the years allows me to tailor my WordPress SEO services to match individual client needs.
On Site WordPress SEO
This is another essential part of the WordPress SEO services I provide. On site SEO looks for ways that your website’s construction can be improved in order to improve its organic performance. The strategy I choose for each client is different, but it’s likely to include several, if not all, of the following components:
- Checking the installation of your WP
- Installing any necessary SEO plugins
- The configuration of your website’s descriptions, titles, and meta
- Ensuring only relevant WordPress pages are indexed
- Ensuring the important keywords are correctly used in titles, descriptions, headers, and general content
- The optimisation of WordPress Slugs and Permalinks
- Checking WordPress Sitemaps and Robots.txt are correctly set up
- Confirming your website loads quickly and follows all good core web vital scores
- The optimisation of images and alt attributes
- Checking that all URLs are consistent
Creation of keywords and topic lists
Keywords are the heart and soul of any WordPress SEO campaign. Without the right level of research, a campaign would be a non-starter from the very beginning. When you know the right keywords to use in your content it becomes key to getting your pages to rank as high as possible.
There are a range of SEO keyword tools I use, including the Google Search Console. Keyword research can also be done from inside and outside of WordPress and of course, there’s a range of SEO plugins that pull data from various third-party sources including Semrush, Google Ads, AHREFS, and UberSuggest.
Over the years I’ve been offering my freelance SEO consultancy services, I’ve come to appreciate the value of them all.
Content Optimisation for your WordPress site
Several things can affect your website’s search engine ranking. Its technical health is one of them. Another is the quality of your website’s content.
As an experienced WordPress SEO consultant, I’ll look at all pages, from the home and about us pages through service and product pages, to blogs and anything else.
This part of the WordPress SEO process is often where the generic plugins fall short. All pages need to go through content optimisation and manual content reviews. I’ll check that the right keywords and terms are being used. Topical authority and coverage also need to be closely reviewed. Only then, can we be sure your content is of the highest quality, is written well, and totally unique.
If I find your website is lacking in any area, you’ll receive a personalised SEO content strategy to get things back on track. The ultimate aim is to make your website as useful as possible for your target audience.
Creation of Premium Content
If the content that’s published on your website is well-written, professional, and engaging, it will help to improve the ranking of your website.
The best SEO consultant will include the following as part of their SEO consulting service:
- An assessment of the type of content that’s currently performing well in the Google Search Console
- Deciding what content is under-performing by looking at click and impression performance
- Running content that’s under-performing through various content analysis tools, such as Inlinks and SEOSurfer
- Supplying quality content for your WordPress site that has been grammar, spell, and sentiment checked.
Why Choose Me as Your SEO Consultant?
Here is a look inside the SEO consultancy system 3.0.
I’ll put this fact out there for you to digest, and let you decide for yourself:
In the last month, I generated 4,000+ leads to websites, just like yours, with SEO
If you’re looking to generate more traffic for your website from search engines, but don’t want to invest in pay-per-click, SEO is the best and only option.
As a professional WordPress SEO consultant, I offer a range of SEO consultancy services that will catapult your business up to the top of Google’s first page.
My advice has been shared across the internet and I’ve had blogs posted on some of the best SEO websites such as SEMrush, Smart Insights, SearchEngineLand, SearchEngineWatch, CrazyEgg, and many more.
As an experienced WordPress SEO Consultant in London, I include the following in my methodology:
In-Depth SEO Analysis
The promise of no fluff, no theory, and 100% actionable data. Work with me as your WordPress SEO consultant and we’ll plan and set up your personalised SEO strategy in no time at all.
Always Up to Date
You don’t have to worry about outdated SEO tactics and strategies with me. I keep myself up to date with all the latest developments in the SEO industry.
I could promise you monthly deliverables, but that’s not what I do. The methodology I’ve designed delivers regular results.
Works Across All Industries
To date, my methodology has been evaluated by more than 50 companies, across 6 different countries, and spanning 12 industries.
A Quick Peek into My WordPress SEO Consultancy
Work with me and you get the following services from an expert WordPress SEO Consultant:
WordPress Content SEO Consultancy
The focus will be your landing pages and blog posts. The service includes recommendations to ensure your website is content friendly. I will make sure your content is of the highest quality, follows Google guidelines, and will climb search engine rankings with ease.
WordPress Technical SEO Consultancy
You can expect an in-depth evaluation of your website’s structure, crawling, indexing, along with publishing. Things I’ll also be looking out for and correcting include broken links or images, page errors, and much more.
WordPress OnPage SEO
This part of my WordPress SEO consultant work relates to the analysis of landing page search engine ranking. I will aim to optimise it for its primary function. For example, if you own a local business, my focus will be local SEO. For an e-Commerce website, on the other hand, the focus will be international SEO.
WordPress Off-Page SEO
I am one of the leading WordPress SEO experts in the UK and am proud to have 10 years of experience in the industry. What this means for you is that you get to take advantage of all the connections I’ve made over the years. These include PR specialists, HARO specialists, bloggers, and journalists who can help with any link-building campaigns.
WordPress SEO Audits
By performing a WordPress SEO audit I’m able to get insights into all the above in one single report. In addition, a well-thought-out audit will show WordPress SEO strategies that will help your website rank higher.
WordPress Web Analytics
Web analytics is something that’s not always included in a WordPress SEO consultancy service, but in my case, I like to go above and beyond my competition. Analytics are closely related to search engine consultancy after all. I’ll make sure I supply recommendations and reports that will show you how to improve features such as bounce rate, average time on page, exit rates, and dwell time.
If you’d like to collaborate with me, there is an opportunity for a 30-minute free consultation coming up soon. Put your name on my waiting list and I’ll be in touch next time I’m available.
Let me finish with some frequently asked questions.
Opportunity to Have a Free Consultation Will Open Soon
Here Are Answers to The Frequent Questions
How much does a WordPress SEO consultant cost?
The price of my WordPress SEO consultancy services varies depending on several things. No two customers are the same and I offer a tailored service. The factors that change the overall cost include the number of pages a website has and what level of WordPress SEO support you require.
Is WordPress Search Engine Optimised?
No, it isn’t. WordPress is Search Engine Friendly, but a certain amount of manual SEO work is still needed if you want your website to achieve the best results. WordPress acts as a great starting point when it comes to SEO. However, with the help of a WordPress SEO consultant like myself, you can take your business to new heights of success.
I’ve installed a WordPress SEO plugin, surely, I don’t need a WordPress SEO consultant as well.
There’s not a WordPress plugin that’s been developed yet that will cover all bases when it comes to SEO. You can get the process off to a good start by configuring your SEO plugin correctly.
However, moving forward from there requires the help of a WordPress SEO specialist. They will understand organic search, how SEO strengthens your marketing, and stop you from making expensive mistakes.