From Audit to ROI: Benchmark Your Site Performance Against Proven KPIs.

An SEO audit is a report that contains the results of a website study and the facts that influence how a website performs in organic search. An SEO audit usually consists of a list of findings and suggestions that emphasise the problem and offer a remedy or general advice (best practice).

An SEO audit will often cover aspects of a website’s design, structure, speed, content, and link history; however, the scope of a technical SEO audit will vary depending on whether it is performed by an experienced SEO consultant, an SEO firm, or someone who has utilised an SEO audit tool. 

The simple answer is “NO”.

Basic SEO audits that scrape the surface of a website highlighting basic site issues such as crawl errors, a basic audit checklist, are normally a very shallow way of doing things. They are missing on the important aspects such as bespoke recommendations, complex issues and important aspects. 

Some free SEO audits may be beneficial for simple websites, but most small, medium, and big businesses with more than a few pages would most certainly need a well organised paid search engine optimization campaign.

I’ll deliver a report in Power Point to describe complex issues. You’ll get a list of issues categorised by priority, those that you need to fix first vs those issues you can leave for later on, based on the assessed impact they have on your website.

The list will then link to each slide with more details, including screenshots, explanations and terminology for each single issue. You can also use this document to train your internal team thanks to the definitions of key terms and why they are important.

Yes, I have substantial CMS expertise and some coding knowledge, thus I am able to execute technical SEO audit adjustments on websites at both the CMS and code level in the vast majority of situations. I can give this service after an audit has been completed if you do not have a webmaster or development resource in place to repair / resolve website concerns.

I can ensure that all concerns are fixed with my implementation. In cases where I can’t implement them because of structural changes are required, I can work with your developers to make sure the changes are carries out.