LUCA TAGLIAFERRO FREELANCE SEO CONSULTANT
Turn your expertise into traffic with cutting edge SEO consultancy
Luca has generated over 1 Million additional organic users and 70,000+ conversions for his clients. Now he wants to work with you to exceed your SEO goals.
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What is Search Engine Optimisation?
SEO (Search Engine Optimisation) is a strategy aimed at enhancing the visibility and ranking of your website in search engine results. While PPC advertising focus on attracting new traffic to your website by allocating a marketing budget, SEO takes a different approach. SEO is the art of generating visitors who are already searching for your terms, such as similar products and services, conditions, information and solutions to their problems.
When it comes to SEO, there are various methods that can be utilised to improve your website’s visibility and ranking in search engine results. Luca Tagliaferro adopts an iterative approach to SEO. Through conducting SEO audits for your website, Luca carefully analyses the impact of technical and content issues on your website. These audits allow Luca to gain valuable insights about your performance, which in turn guide us in future rounds SEO strategies.
By employing a scientific approach and leveraging Luca’s advanced frameworks and technologies, Luca progressively enhances your website to generate the greatest number of users achievable from search engines.
Benefits of SEO
Increased Online Visibility
SEO helps improve the visibility of your website in search engine results. By optimising your website's content and structure, search engines can better understand and index your site. This increased visibility can lead to higher organic traffic and more opportunities for your target audience to discover your website.
Long Term Cost Efficiency
Unlike paid advertising methods, SEO is a long-term investment that can provide sustainable results. While it may require upfront investments for optimisation efforts, such as content creation and technical improvements, the ongoing benefits can last for a considerable period. Once your website achieves a higher ranking and gains authority, you can continue to attract organic traffic without paying for each click or impression.
Higher Organic Traffic
Organic traffic refers to the visitors who come to your website through unpaid search engine results. SEO aims to improve your website's ranking in search engine results pages (SERPs), which can result in a significant increase in organic traffic. When your website appears higher in the search results for relevant keywords, it attracts more clicks and visitors.
Why choose Luca Tagliaferro?
I’m Luca Tagliaferro, a Freelance SEO consultant based 1 hour away from London.
I’m different from other SEO consultants because my advice was posted on top of the best SEO blogs like Moz, SEMRush, SearchEngineLand, Smart Insights, CrazyEgg, SearchEngineWatch, and many more.
I also have the confidence of top SEO professionals was named one of the top 20 influencers by Yahoo! Finance in 2019.
Rather than focusing on fluffy upper-funnel metrics like engagement and click-throughs, Luca Tagliaferro drives actual bottom-line growth for his clients. Luca immerses himself in your business and work with you to understand what metrics drive business impact for your organisation.
Luca Tagliaferro SEO Skillset
Technical SEO Expertise
strong understanding of technical SEO is crucial for an SEO consultant. This includes knowledge of website architecture, HTML, XML sitemaps, robots.txt files, canonicalisation, schema markup, site speed optimisation, and mobile responsiveness
Keywords Research & Analysis
As an SEO consultant Luca possesses the skills to conduct comprehensive keyword research, identifying relevant and high-value keywords that align with the client’s goals and target audience.
Content Strategy
Content plays a pivotal role in SEO success. An SEO consultant should be skilled in developing content strategies that align with the client’s objectives and target audience.
Data Analysis & Interpretation
The ability to analyse and interpret web analytics data is essential for an SEO consultant. Luca possesses strong analytical skills to identify patterns, trends, and correlations within the data.
Project Management
Reporting and Communication
Effective communication skills are vital for an SEO consultant when presenting web analytics data and insights to clients or internal teams. Luca Tagliaferro is able to distill complex analytics information into clear, concise reports or presentations that convey actionable insights and recommendations
Luca is trusted by the best of the best Digital Marketing experts.
Sean Work
Founder @ Joudicious, Former VP of Inbound @ CrazyEgg
Rand Fishkin
Former CEO @ Moz, Co-Founder at SparkToro
Check out the growing results I've generated for my clients
Totalling a massive £414,000 in 12 months, this client went from making £14,000/month to £55,000/month in e-commerce sales. It started with an investment of £30,000/year.
With 25,000 leads generated in 16 months, this client went from 1,200 leads/month to 1,800/month with an increase in traffic of about 300%.
All of this, while two of the main competitors crashed and shut down because of a shrinking UK market due to recession and economic downturns.
Luca Tagliaferro speaking at Sigma Group Dubai 2023
SEO Strategy that is right for your website
Luca Tagliaferro doesn't offer packages, meaning you'll be advised on the services that meet your own website and online business.
Giving you control of the strategies we'll implement and the budget you'll pay.
Project-Managed SEO Service
Luca will be your personal Project Manager and SEO Consultant so you'll have your activities organised for each member of your team with deliverables.
And you can speak to Luca directly every time, whether it's to ask a question about strategy, implementation or troubleshooting.
Host of Additional Benefits
SEO Project Management dashboard
Regular Reporting
Regular Video Calls
Unlimited Email Support
Data-driven analysis
Guides and insights on important SEO matters.
National SEO
As one of the top SEO consultants in the UK, I have the qualifications and the track record to prove it.
This is where it all begins. Give your rankings a lift with my deep-dive SEO audits, the first step to search engines domination.
Local SEO
I worked as an SEO Consultant for Linden Homes and Away Resorts building and managing over 200 U.K. locations combined.
Publish content that people want to read, share and download. I include research, visualisations and content briefs.
Reporting
Understand the impact of SEO to your business. Discuss with me and improve upon SEO strategies.
Doing SEO can be difficult and lonely. Work 1:1 with me on your journey to become a little better at your job.
What is Luca Tagliaferro SEO process?
Understand your goals
SEO is not best practices, what works for one website might not work for another one. That’s why understanding goals is the first step.
Audit Technical SEO
Ensuring your fundamentals are in place, our SEO tech audits will do intensive bugs fixing & improve visibility of your site.
Keywords Research
Selecting the right keywords, topics and terms your audience uses when searching for your products or services.
SEO Strategy
The SEO strategy works in partnership with you and your team to allocate resources and work with flexibility around your needs.
Monitoring & Reporting
Implementing the SEO strategy is one step, then we need to ensure it’s actually working as intended. Reporting will uncover successes and ways to improve.
Link Building
Alongside content and tech SEO, using my link building bloggers and contacts, I can build high quality and relevant links to your site improving its authority online.
Here are answers to the frequent questions
Do you operate as a business?
Yes, I am a registered Sole Trader covered by professional indemnity insurance for multi million GBP amounts. I use my Sole Trader setup to work as a freelancer SEO consultant for brands and a white label partner for SEO agencies and other organisations that require ad hoc projects.
I developed my own network of highly selected partners for my SEO consultancy that help me deliver a superior level of work when it comes to specific areas, such as link building campaigns or industry-specific content writing.
You’ll receive a world class SEO service without the fees you would normally pay if you go to a famous and respected agency in the UK.
Where are you based?
I am based 50 mins outside of the London M25 direction south towards Portsmouth and the South Coast, in a small town called Waterlooville. I work remotely from home and occasionally from other countries such as Italy, where my family and friends live.
This allows me to save on overheads without having to pay for an office and this saving is transferred to you, the client.
Do you work with anyone else?
Yes, I do have a selected network of link building companies and freelance contractors helping me deliver large SEO projects for medium and large websites. This is a remote team of freelancers that facilitates the smooth execution of large SEO strategies.
Do you offer SEO packages?
The SEO Consultant job is to adopt a strategic view of your business and to fit SEO straight into it, in order to increase visitors.
But visitors are only as good as they convert and meet your business objectives.
When it comes to SEO services, there is a lot of crap out there recommending buying packages. Today, many SEO agencies are adopting this concept.
Those who propose an SEO kit do not know how to do SEO. What do I mean exactly?
When SEO vendors sell packages that pigeonhole their customers into a predetermined collection of results and activities that aren’t tailored to the company, they’re not doing any service to their customers, thus making SEO not worth it.
Bottom line? Service packages aren’t tailored to the business, customers or Google updates and are a waste of time.
How does the consultancy work? Calls? Training?Reporting?
My SEO consultancy 3.0 starts with an initial consultation with a video call to learn more about your business goals and objectives.
The first month I’ll focus on raw research and SEO audit. This initial discovery phase makes the next steps easier.
From the second month onwards, I’ll action the SEO strategy based on the data I have collected.
I will be personally available for a set of calls and I’ll send you regular reporting every end of the month.
Bottom line? I provide daily support and weekly/ monthly calls and I deliver the work on a regular basis.
What does working with a consultant looks like?
While SEO experts wear many hats, we are at the same time sales executives, project managers and consultants while having very advanced technical, content and communication skills to be able to deliver the results for our clients.
Every SEO consultant should therefore provide you with a clear strategy, he is not expected to be fed with work. His work is to actually set up and advise the SEO strategy for your website.
This is a fundamental difference between working with a solo consultant and an in-house SEO employee. The freelancer also organises the communication with you and he/ she also takes care of urgent and non-urgent issues while at the same time delivering the strategy.