What are you including in your Keywords Research?

A Keyword Research report is a document that reveals the search terms and phrases your potential customers use in Google and other search engines. It highlights the opportunities that can drive the most relevant traffic to your website and guides the content and SEO strategy needed to capture it.

Keyword research reports usually consist of a prioritised list of keywords, grouped by topics or intent, along with insights such as search volume, competition level, and ranking difficulty. They don’t just show what people are searching for, they explain why these keywords matter and how to use them effectively.

Comprehensive keyword research can include competitor comparisons, keyword gap analysis, long-tail keyword discovery, branded vs. unbranded terms, and search intent mapping. The scope and depth of a keyword research project will vary depending on whether it is carried out by an experienced SEO consultant, a digital marketing agency, or by relying solely on keyword tools.

The simple answer is “NO.”

Most free keyword research reports only scratch the surface. They often generate a list of generic keywords pulled straight from free tools, without context, prioritisation, or strategy. What they miss are the most important aspects:

• Search intent mapping (understanding what users actually want)
• Competitor keyword gaps
• Content Calendars based on the report
• Content opportunities linked to business goals
• Actionable recommendations on what to target first

For very small or simple websites, a free report might provide some starting points. But for most small, medium, and enterprise-level businesses, free keyword lists are too shallow to be effective. They lack the bespoke insights and strategic recommendations that come from an experienced SEO consultant.

A paid keyword research service delivers much more than words on a spreadsheet—it gives you a roadmap to reach the right audience, create the right content, and outperform your competitors.

I’ll deliver your Keyword Research report in a shared Google Sheets document so complex insights are presented in a clear, visual way.

The report includes:

• A prioritised keyword list, grouped into themes and clusters
• Keywords organised by search intent (informational, navigational, transactional)
• Difficulty, volume, and traffic potential metrics
• Clusters categorisation to cover entire topics
• Actionable recommendations for which keywords to target first and why

Each section links to slides with more details, including charts, competitor comparisons, explanations, and terminology.

You can also use this document to train your internal team: I provide definitions of key SEO terms, why they matter, and how to apply the findings directly to content, landing pages, or product listings.

Yes. Once the keyword research is complete, I can transform the findings into a practical editorial calendar tailored to your business goals.

This includes:

• Mapping keywords to content formats (blogs, landing pages, product pages, videos, etc.)
• Setting publishing priorities based on keyword difficulty, intent, and potential impact
• Creating a timeline so your team knows what to publish and when
• Providing topic briefs with suggested titles, target keywords, and content angles

If you don’t already have a content strategy or team in place, I can help structure the workflow and collaborate directly with your writers or marketing team. If your business requires deeper structural changes (e.g. redesigning a blog architecture), I can work alongside your developers to ensure the content plan is fully supported.

👉 In other words: you don’t just get a keyword list, you get a ready-to-execute content plan that makes it easy to take action.