Helping teams understand what search is becoming, and what to do about it.
I speak at industry conferences, meetups, and private events on search, user behaviour, and how AI is reshaping digital marketing. My sessions are practical, grounded in real data, and built around examples from my own work with real clients, so audiences leave with ideas they can actually use.
I’ve been working in SEO since 2010. Over that time, search has gone from ten blue links to AI-generated answers, and the gap between teams that understand what’s changing and teams that don’t has never been wider. I speak to help close that gap.
What I Speak About
Search in the AI Era: SEO, GEO & AI Visibility
Search is no longer just Google. I explain how AI platforms are reshaping how people find information, what this means for brands trying to stay visible, and how teams can prepare their content, data, and workflows for a multi-surface search world. These sessions give marketing and SEO teams the clarity and direction they need to act with confidence.
SEO, the legal frameworks and the Digital Markets Act
Regulation is quietly becoming one of the most important forces in search. I presented on the Digital Markets Act at BrightonSEO 2024, and these sessions explore what legislation like the DMA means for how Google operates, how search results are structured, and what opportunities and risks this creates for brands. If you’re an SEO or marketing team operating in Europe, understanding the regulatory landscape is no longer optional.
Real Clients Case Studies
Theory is easy. Results are harder. I draw on over 15 years of client work (across e-commerce, SaaS, fitness, automotive, and more) to show what actually moves the needle. These sessions walk through real problems, real decisions, and real outcomes, giving audiences a concrete picture of how strategic SEO plays out in practice. No sanitised success stories, just honest accounts of what worked, what didn’t, and why.
Past Speaking Engagements
I speak regularly at industry events, including Sigma Eurasia in Dubai, BrightonSEO, London SMX and various academic events, and specialist search and marketing conferences worldwide.
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