The AI SEO Consultant
who coins the concepts
others follow.
Creator of Influence-Led SEO. BrightonSEO speaker. Search Engine Land columnist. 15+ years helping brands rank on Google — and now get cited in ChatGPT, Gemini and Perplexity. You work directly with me. No agency layer. No juniors.
AI SEO is not about using ChatGPT to write blog posts.
That’s the misconception most consultants are selling. Real AI SEO is two things that most people treat as separate but aren’t: using AI tools intelligently to do better SEO work — and optimising your brand to be visible inside AI-generated answers.
I do both. I’ve been using AI — specifically Claude — as a core part of my SEO workflow for years: for content strategy, keyword clustering, technical audits, and brief production. And I help clients build the topical authority, entity signals, and structured content that get them cited in ChatGPT, Gemini, and Perplexity.
The brands winning in 2026 understand that these two things are inseparable. Strong AI-assisted SEO produces the content and authority that AI search rewards.
Using Claude, ChatGPT, and other AI tools to do faster, deeper, more precise SEO work — keyword clustering, content briefs, technical analysis, competitive research. AI amplifies the thinking; it doesn’t replace it.
Optimising your brand to appear in ChatGPT answers, Gemini responses, and Perplexity citations — not just Google rankings. GEO and AEO built on top of solid SEO foundations.
The most effective AI SEO strategy uses AI tools to produce better content, faster — and that better content is exactly what AI models cite. The two loops reinforce each other.
Influence-Led SEO: the framework that changes how Google sees your brand.
Influence-Led SEO is the concept I developed and named — a framework that treats influencer authority, brand mentions, and third-party signals as primary SEO inputs, not afterthoughts. The idea: Google’s systems, including NavBoost, weight the engagement and trust signals generated when credible voices reference your brand.
This matters more in the AI era than ever. LLMs don’t just read your website — they read what the web says about you. Influence-Led SEO builds the external signal layer that makes both Google and AI models treat your brand as an authoritative source worth citing.
Read the Complete Guide →When credible voices in your space mention your brand, Google’s systems register the engagement, click patterns, and trust signals that follow. This feeds NavBoost — Google’s mechanism for rewarding pages that generate genuine user satisfaction.
LLMs train on and retrieve from sources the web treats as authoritative. A brand with strong external mention signals — from influencers, media, and communities — is far more likely to be cited in AI responses than one relying solely on on-site content.
Influence-Led SEO sits at the intersection of content strategy, digital PR, and entity authority. I apply it across healthcare, automotive, fitness, legal, and e-commerce — adapting the approach to each vertical’s influencer landscape.
I’ve spoken about Influence-Led SEO and NavBoost optimisation at the world’s largest SEO conference — the framework is battle-tested, not theoretical.
How I use AI to deliver
better SEO for clients
I wrote the guide on how to write with Claude AI. Here’s how that translates into faster, sharper, more effective work for every client I take on.
I use Claude to process keyword clusters, map search intent, and produce detailed content briefs at a depth and speed that would take weeks manually. Every brief includes competitor analysis, intent mapping, and E-E-A-T requirements.
AI-assisted crawl analysis — processing Screaming Frog exports, GSC data, and log files to surface patterns and priorities faster. The diagnosis is sharper; the implementation briefs are clearer.
DataForSEO combined with AI clustering to group thousands of keywords by intent, theme, and commercial value — in hours, not weeks. The result is a keyword strategy grounded in actual search demand, not gut feel.
Writing and structuring content to answer the specific prompts your audience is asking in ChatGPT and Gemini — with the precision that comes from understanding how LLMs retrieve and cite information.
AI-powered analysis of competitor content gaps, backlink profiles, and AI citation patterns — identifying exactly where the opportunity is before committing resources to capture it.
Every monthly report is built on AI-assisted data analysis — surfacing the signals that matter rather than padding reports with vanity metrics. Clear insight, clear next steps.
AI SEO Services
A complete AI SEO engagement covers both dimensions — AI-assisted SEO work that delivers better organic results, and the GEO/AEO layer that builds AI search visibility.
A full audit combining traditional technical SEO with AI readiness evaluation — crawlability, content structure, entity signals, schema, and LLM accessibility. Everything in one deliverable.
Keyword research, topic clustering, and content architecture built with AI tools — faster, deeper, and more precisely aligned to search intent than traditional methods allow.
Structuring content to be cited in ChatGPT, Gemini, and Perplexity answers — prompt mapping, FAQPage schema, topical authority, and entity signals built for AI retrieval.
My proprietary framework — building the third-party signal layer that makes Google and AI models treat your brand as a trustworthy, citable authority. Influencer mentions, digital PR, brand signals.
Core Web Vitals, crawlability, indexation, site architecture, schema markup, and rendering — the technical foundations that every AI SEO strategy requires. No shortcuts.
Monthly monitoring of your brand’s citation performance across ChatGPT, Gemini, Perplexity, Claude, and Copilot — prompt coverage, share of voice, and competitor analysis.
What AI SEO delivers
in practice.
Every result below was achieved through the combination of strong technical SEO foundations, AI-assisted content strategy, and authority building — not shortcuts.
Healthcare SEO with topical authority strategy in a YMYL vertical. The compounding curve that comes from getting the foundations right.
72 months as Head of SEO then consultant — building the organic infrastructure that made Future Fit the largest fitness education brand in the UK.
Diagnosed a Next.js rendering issue, rebuilt commercial architecture, captured London PCO hire demand at scale.
The thinking behind
the work.
I write about what I actually do — not what I think you want to hear. These two pieces are central to how I approach AI SEO in 2026.
A practical guide to using Claude as a core part of your SEO and content workflow — not as a content factory, but as a thinking partner that makes your work sharper, faster, and more strategically grounded.
The complete guide to the framework I developed and named. How influencer signals, brand mentions, and third-party authority feed Google’s trust systems — and why this matters more in the AI search era than ever.
An AI SEO consultant who
builds frameworks, not just reports.
There are plenty of people calling themselves AI SEO consultants in 2026. Here’s what makes the difference.
Not borrowed terminology, not repackaged agency thinking. A framework I developed, named, and presented at BrightonSEO — built from years of observing how brand signals, influencer mentions, and third-party authority affect both Google rankings and AI citations.
No account managers. No briefing chains. No junior staff executing a strategy they didn’t design. The person presenting your SEO proposal is the same person building and running it.
Search Engine Land columnist. BrightonSEO speaker. Author. The frameworks I apply for clients are the same ones I publish — which means you can evaluate the thinking before you commit to the engagement.
Healthcare, legal, automotive, fitness education, e-commerce. The sectors where AI SEO is hardest — YMYL compliance, E-E-A-T signals, trust requirements — are the ones where my track record is deepest.
I wrote the guide on using Claude for SEO work. Every client engagement uses AI tools as production infrastructure — for keyword research, content briefing, audit analysis, and reporting. The efficiency gains translate directly into more thorough work for the same investment.
Every engagement is tied to measurable outcomes — rankings, traffic, citations, conversions. Monthly reports show exactly what changed, why, and what happens next. No black boxes, no padding with vanity metrics.
“Luca is one of the best as an SEO Consultant. Amazing process, knowledge and execution. I would highly recommend Luca.”
Frequently Asked Questions
Ready to work with an AI SEO
consultant who builds the frameworks?
Get a free proposal — I’ll review your current SEO position, identify the AI visibility gaps, and show you exactly what a results-focused engagement would look like.