Get cited in ChatGPT,
Gemini & Perplexity.
Not just ranked on Google.
AI is now answering questions your customers used to Google. I help brands appear — and get recommended — inside those answers. BrightonSEO speaker. Search Engine Land columnist. 15+ years of SEO that translates directly into AI visibility.
AI answers are replacing the click — is your brand in them?
A growing share of your customers’ questions are now answered directly by ChatGPT, Gemini, and Perplexity — without a click to your website. The brands that appear in those answers win the consideration. The ones that don’t lose it silently.
This isn’t a future problem. It’s happening now, across every sector I work in — healthcare, automotive, fitness education, legal, e-commerce. The search journey has changed. The question is whether your brand is part of it.
SEO vs GEO vs AEO —
What’s actually different
These terms get used interchangeably. They’re not the same thing. Here’s how I apply each — and why the distinction matters for your strategy.
The foundation. Technical health, content quality, backlink authority, keyword strategy — the signals that make Google trust and rank your site. Everything else builds on this. Without strong SEO, GEO and AEO don’t work.
Optimising content so AI models like ChatGPT, Gemini, and Perplexity cite, recommend, and surface your brand in their responses. The shift from “ranking” to “being cited”. Requires entity authority, structured content, and third-party mention strategy.
Structuring content to directly answer specific questions — the preferred source when an AI or voice assistant needs to surface a single, definitive response. Closely related to GEO but focused on question-level precision and prompt alignment.
LLM SEO Services
A tailored blend of services built around your site, vertical, and business goals. Each component feeds the same outcome: your brand cited and recommended inside AI answers.
I check whether AI models can actually access, render, and read your content — and fix anything blocking them. A site Googlebot can crawl isn’t always a site an LLM can comprehend.
Using Search Console data, People Also Ask, and AI-specific query patterns, I identify the prompts your target customers are likely asking — and map content to capture them.
I test what ChatGPT, Gemini, Perplexity, and Claude actually say about your brand when prompted — and identify the gaps, errors, and missed opportunities.
Question-first content built specifically to be cited by AI. FAQPage schema, structured answers, and topical depth — the exact format LLMs pull from when surfacing responses.
LLMs recognise entities — brands, people, concepts with established authority. I build your brand’s entity footprint through structured data, knowledge graph signals, and earned media.
Editorial coverage from authoritative publications is one of the strongest signals for LLM citation. I run targeted digital PR campaigns that simultaneously build backlinks and increase citation likelihood.
Tracking how frequently your brand is mentioned, with what sentiment, and in what context across AI platforms. This tells us where we’re winning and where competitors are ahead.
LLMs train on Reddit, Quora, and user-generated communities. I monitor what’s being said about your brand in these spaces — and help shape the narrative where possible.
I track your AI visibility across ChatGPT, Gemini, Perplexity, Claude, and Copilot — monitoring prompt coverage, share of voice, citation frequency, and competitor positioning.
Real AI Visibility.
Real Results.
GEO and AEO work when they’re built on top of strong SEO foundations — not bolted on as an afterthought. Here’s what that looks like across the verticals I work in.
How I approach GEO & AEO across regulated and competitive verticals
From healthcare to automotive to fitness education — I’ve built AI citation strategies for brands where trust, authority, and E-E-A-T signals are non-negotiable. The approach is always the same: strong SEO foundations first, then the specific layer of prompt mapping, AEO content, and entity authority that gets brands cited inside AI answers.
Healthcare SEO and topical authority building in a YMYL vertical — driving a compounding traffic growth curve that steepened as entity authority accumulated.
YMYL-compliant SEO strategy for a regulated UK online pharmacy — technical foundations, E-E-A-T content, and do-follow backlink strategy.
Diagnosed a Next.js client-side rendering issue invisble to Google, rebuilt the commercial architecture, and captured London PCO hire demand at scale.
You get me. Not a team
you’ll never meet.
I’m an independent SEO consultant, not an agency. That means the person presenting your strategy is the same person building and executing it. No account managers. No briefing chains. No junior staff learning on your budget.
The brands that will win in AI search are the ones with the strongest foundational SEO. Technical health, topical authority, entity recognition, and backlink quality — these are the same signals LLMs use to decide who to cite. I don’t sell GEO as a bolt-on. I build it into every engagement.
I monitor your brand’s citation frequency across all major AI platforms — what prompts trigger a mention, how you compare to competitors, whether the sentiment is positive, and which content types are being pulled. Real data, not guesswork.
Healthcare, legal, automotive, fitness education, e-commerce. The sectors where AI visibility matters most are the same ones where I’ve delivered results. I understand the compliance constraints, the YMYL requirements, and the trust signals that move the needle.
You see exactly which prompts your brand is winning, where competitors are cited instead, and what changed as a result of the work. No black boxes. No padding reports with vanity metrics.
What Every LLM SEO
Engagement Includes
A blend of auditing, strategy, content, and authority building — tailored to your vertical and business goals.
Auditing & Strategy
- In-depth LLM accessibility audit
- AI Visibility Assessment — what AI knows about your brand
- Prompt research and mapping
- Technical on-site evaluation
- Content audit (NLP / E-E-A-T)
- Competitor citation gap analysis
- Defined priority action plan
Content & Authority
- AEO-optimised content production
- FAQPage and structured data schema
- Entity markup and knowledge graph signals
- Digital PR for AI citation authority
- UGC and community monitoring
- Internal linking for topical depth
- Brand mention strategy
Tracking & Reporting
- Multi-platform citation tracking
- Monthly prompt coverage report
- Share of voice vs competitors
- GA4 AI traffic analysis
- Ranking movement for target keywords
- Sentiment and coverage analysis
- Next month strategy document
“Luca’s SEO work is incredibly thorough, leaving no stone unturned in optimising our online presence. His creativity in devising new SEO strategies and his complete transparency in every step of the process have been truly refreshing. We’ve seen our website impressions, traffic, and conversions grow exponentially, far exceeding our expectations.”
Frequently Asked Questions
Is your brand being cited
in ChatGPT and Gemini?
Most aren’t — yet. Get a proposal and I’ll show you exactly where your brand stands across the major AI platforms, what your competitors are doing, and what it would take to get you cited.