Link Building That Actually
Moves Rankings.
I help UK businesses earn high-authority backlinks through data-led digital PR campaigns. No spam outreach. No PBN networks. Just editorial coverage from publications your customers actually read.
Why Most Link Building
Fails — And Costs You Rankings
I’ve audited hundreds of UK business websites. The pattern is always the same: wasted budgets on tactics that don’t work, risky shortcuts that trigger penalties, or agencies that vanish after taking payment.
Low-quality link schemes from PBN networks and paid directories can trigger Google penalties overnight. Recovery takes 6–12 months and costs £15,000–£50,000 in lost revenue. I’ve helped recover 23 penalised sites — it’s brutal.
Guest post networks and directory spam consume £2,000–£5,000 per month while delivering zero ranking movement. Most agencies pad reports with DA scores from sites with no traffic. Your budget deserves better.
Every month without quality backlinks means competitors capture your market share. The gap widens. First-page rankings go to brands with authority signals — not just good content.
How I Build Links That Google
Rewards — and Readers Click
Every link I pursue meets three criteria: editorial placement, topical relevance, and genuine traffic potential. No outreach templates. No link farms. No shortcuts.
I develop original research and surveys that journalists want to cover. One client in sustainable packaging needed authority — I surveyed 2,000 UK consumers, uncovered surprising data points, and created visual assets journalists couldn’t ignore.
→ 47 links from national newspapers in 8 weeksI monitor journalist requests and trending news stories in real-time, positioning you as the expert source. When breaking news hits your industry, I can get you quoted within 2 hours. Speed is everything — the first expert who responds wins the coverage.
→ Placements secured in The Guardian, BBC, The IndependentFor specific high-value targets, I use manual outreach to decision-makers. Not mass email blasts — researched, personalised pitches to journalists I’ve studied: their beat, recent articles, what they’re working on.
→ 67% open rate vs 24% industry averageEverything in My
Link Building Service
Transparent pricing. Clear deliverables. Monthly reporting with every link acquired, domain metrics, and ranking movement.
- Competitive link gap analysis — who’s linking to competitors but not you
- Industry research to identify newsworthy angles journalists will actually pitch
- Survey design and data collection for data-led campaigns
- Creative concept development with multiple story angles
- Asset creation: reports, infographics, data visualisations
- Personalised pitches to targeted journalists — no mass emails
- Reactive PR monitoring via HARO, ResponseSource, and media alerts
- Follow-up sequences with non-responding journalists
- Embargo management for exclusive story angles
- Interview coordination and expert positioning
- Quality verification of every live link — no surprises
- Anchor text optimisation for maximum relevance
- Rel attribute checking — ensuring dofollow where appropriate
- Link indexation monitoring
- Traffic and ranking impact tracking
- All links acquired that month with live URLs, DA, and traffic data
- Ranking movement report for target keywords
- Domain Authority progression tracking
- Competitor link velocity comparison
- Next month’s campaign strategy and target publications
Numbers That
Speak for Themselves
Link building is only as good as the rankings it generates. Here’s what clients have seen working directly with me.
Every link I secure is an editorial placement — a journalist or editor chose to include your brand because the content was genuinely valuable. No paid directories. No reciprocal link schemes.
A link from a high-DA site in the wrong niche moves nothing. Every placement is assessed for relevance to your industry before pitching. Relevance signals beat domain authority every time.
Editorial links are yours forever. Unlike rented placements or PBN links that disappear when you stop paying, genuine media coverage stays live — and keeps passing authority indefinitely.
Every link acquired is documented with the live URL, domain metrics, traffic data, and ranking impact. You see exactly what you’re getting and what it’s worth to your organic performance.
“We have seen a great increase in traffic and organic sales increased 3 times over the period of working with Luca, who helped build up our work with SEO to make it a natural part of our everyday work and also highlighting its potential for future growth.”
Ready to build authority
that actually ranks?
Ready to see exactly what a link building campaign would look like for your business — and what it costs.