Portsmouth SEO Consultancy For More Traffic & Sales

Trusted by some of the UK’s largest companies and the fastest growing e-commerce too.

Luca Tagliaferro smiling

Luca Tagliaferro SEO Consultant Portsmouth

In-Depth SEO Analysis

Trusted By SEO Experts

Regular Results

Works in Any Industry

SEO Consultant based in Portsmouth, Hampshire

I’m Luca Tagliaferro, an expert SEO consultant based in Portsmouth.

Generating qualified traffic with decent conversion rates to your website is certainly one of the most challenging tasks for any online business, but it is also one of the most important to the success of your organization. SEO is one of the main methods although it is not the only one.

However, compared to other acquisition channels, it has proven to be 15% more effective not only in generating traffic but also when it comes to traffic conversions. That’s why you need a tested and proven methodology with a recognized expert.

I am based in Waterlooville, 10 miles outside Portsmouth, Hampshire and I have been living here for the past 10 years so I know this area very well. 

I have a Master Degree in Digital Marketing from Portsmouth Business School, I am Google Analytics Certified and I have been trained at BrightonSEO from the one and only Aleyda Solis. 

Luca Tagliaferro sitting on the sofa
 

Meet the SEO Consultant: Luca Tagliaferro

 
Hi, I am Luca Tagliaferro.
You may know me from Yahoo! Finance profile where thy called me “The Guru of Semrush” and added me in their top 20 SEO influencers. 
yahoo finance article luca tagliaferro

My writing is included in some of the most respected digital marketing publications. You can find my contributions on Search Engine LandSEMRushSERanking, WordTracker, and many more.

I do mostly write, but I have also presented at some important SEO conferences in Italy and the UK. This includes SMXL in Milan and SMX in London as well as teaching at leading UK Universities of Portsmouth and London University.

Luca tagliaferro semrush

Trusted by the best of the best SEO experts and publications.

Sean Work

Founder @ Joudicious, Former VP of Inbound @ CrazyEgg

Luca is an expert at UX for SEO and conversion rate optimizer. He’s very knowledgeable in both subjects. Be sure to search for articles he’s written for online marketing publications on these topics.

Rand Fishkin

Former CEO @ Moz, Co-Founder at SparkToro

Luca’s work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences.

As you’ll see shortly, I have developed a unique SEO methodology that actually works.

But you might be surprised to hear that, before I figured things out, I was a disaster at SEO. 

My first website didn’t rank very well on Google 

 

I launched my first website in 2013, almost 10 years ago. And like most people, I knew that search engine optimisation was going to be the best traffic generation strategy I could get.

I have done everything it was asked and followed best practices:

  • Kept my website updated
  • Published content on a regular basis
  • Optimised on-page elements
  • Built backlinks

But I have only generated a few clicks and nothing seemed to move the needle.

This is an approach, I have learnt, of publishing content on a regular basis and building backlinks, is what big brands use and it works well for them. But I was on my own, so how could I make my blog work and receive tons of traffic?

Then I had a revelation.

The typical “light bulb” moment! I have realised that publishing great content and building backlinks is not just enough.

There are several TYPES of content and several TYPES of backlinks. I turned this knowledge into words and my blog started to grow. Not only that but also all of the websites I was working on, in several industries.

Here is what happened next

 

A few months later I landed a job at the largest fitness courses company in the UK, Future Fit Training.

I was challenged with ranking some of the most competitive keywords in the fitness industry. Not only that, but the company has been stagnant in position 5 for years! They expected me to hit position 1.

And it worked GREAT. I have hit the first page for a huge amount of keywords, like “personal training courses”.

pt courses - luca tagliaferro

 

“Nutrition Courses”:

nutrition courses

 

“SEO Consultant London”:

seo consultant london

 

“how to become a fitness influencer”:

how to become a fitness influencer

Then I have asked myself: "can this system work for other companies too?"

If this system works for my blog and for the company I work for, then it could work also for other companies.

So I turned my approach into an SEO consultancy service.

Then I worked with a few companies and SEO agencies to try out my new system, specifically applied to SEO website migrations and consultancy.

Here is what they have said.

Mary-Anne Da'Marzo
Mary-Anne Da'MarzoCEO of Fire Belly Media
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"I have been working with Luca on some large scale projects for multimillion-pound brands and nothing seems to phase him. His technical knowledge and implementation of SEO techniques and strategies are insane and I cannot recommend him enough. He has taught me a lot and I thought I knew so much about SEO!"
Carlo Mobilio
Carlo MobilioHead of Marketing @Recrowd.it
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Luca is a serious professional. Very effective and prepared in everything related to conversion and SEO. Definitely recommended. Seriousness and preparation are uncommon qualities nowadays in digital marketing.
Mathieu Croset
Mathieu CrosetCEO at Marvelous Digital SA
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Luca was very helpful and his expertise is real. Very professional, with some research and 1 hour consultation call he was able to resolve a big issue for us. Will definitely work with him again!
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Welcome to my SEO Consultancy System

Since that initial launch of my consultancy system, I have made many updates to the methodology.

Web marketing, web analytics, content strategy planning, link building, internal link recommendation, topics and keyword strategy are all elements that I include in my SEO methodology.

At a high level, the objective is to attract, convert, and get you seen in Google searches,.

The best part? My methodology is working right now and I apply it weekly on my sites.

Here is exactly what’s inside the methodology.

In-Depth SEO Analysis

No fluff. No theory. Just 100% actionable data to help you plan and setup your SEO Strategy in no time.

Always Up-To-Date

You never worry about outdated SEO tactics and strategies. Our consultancy is always updated.

All About Regular Results

If you want just monthly deliverables, this isn’t for you. My SEO methodology is designed to deliver results on a regular basis.

Works in Any Industry

Our methodology has been tested by 50+ different companies in 6 different countries, spanning 12 industries (including e-commerce, fitness, B2B, nutrition).

What is an SEO consultant?

So what is an SEO consultant? 

An SEO expert consultant is skilled at ranking websites to the first page of search engines. Consultants do this by providing a specialised services and one-to-one consultations and projects for any business and industry. 

Some SEO consultants specialise in an area of SEO such as building backlinks, or performing tech SEO checks and recommending fixes, and writing content for your blog and landing pages, while others are more generalists and possess the necessary knowledge for doing everything that is required. 

A Peek Inside The SEO Consultancy

Here is a look inside the SEO consultancy system 3.0.

  • Content SEO Consultancy. Content audits specifically focus on landing pages and blog posts and they include recommendations ensuring your website content is SEO friendly. This means the content is of very high quality, it meets Google guidelines and it can easier climb search engine rankings.
  • Technical SEO consultancy. These services provide an in-depth evaluation of your website structure, crawling, indexing and publishing. It includes a very long list of items such as page errors, broken links, broken images and plenty more.
  • OnPage SEO. This refers to an analysis of a landing page ranking on search engines. It ensures the page is SEO optimised for its primary function, for example, local SEO for a local business or international SEO for an eCommerce website.
  • Off-page SEO. As one of the UK’s leading SEO consultants with 10 years of experience, I have a very large connection with HARO specialists, PR specialists, journalists and bloggers able to provide link-building campaigns.
  • SEO audits. Audits provide insights into all of the above delivered into 1 single report. It also identifies SEO strategies for ranking higher on search engines.
  • Web Analytics. Not entirely an SEO consultancy service, but analytics is closely related to search engines consultancy. I provide recommendations and reports to improve your web analytics metrics such as dwell time, bounce rate, and avg. time on page and exit rates.

Opportunity to Have a Free Consultation Will Open Soon

I am open to a 30-mins free consultation once a month. Jump on the waiting list for the next time I am available.

Here Are Answers to The Frequent Questions

Do you offer SEO packages?

My approach as an SEO Consultant is comprehensive in the sense that I adopt a strategic view of your business and fit SEO straight into it, in order to increase visitors. 

But visitors are only as good as they convert and meet your business objectives. 

When it comes to SEO services, there is a lot of crap out there recommending buying packages. Today, many SEO agencies are adopting this concept.

Those who propose an SEO kit do not know how to do SEO. What do I mean exactly? 

When SEO vendors sell packages that pigeonhole their customers into a predetermined collection of results and activities that aren’t tailored to the company, they’re not doing any service to their customers.

Bottom line? Service packages aren’t tailored to the business, customers or Google updates and are a waste of time.

Will this work in my industry?

My SEO system is proven to work across 50+ different companies in 6 different countries, spanning 12 industries (including e-commerce, fitness, B2B, nutrition).

I haven’t seen yet a situation where my SEO methodology doesn’t work.

Our last content was written for several industries, from cloud storage, real estate, holidays, to nutrition, fitness and digital marketing. I have more content coming in the next few weeks that will cover several industries.

Bottom line? Our SEO methodology can help you rank higher no matter what your industry is.

How does the consultancy work? Calls? Training?Reporting?

Our SEO consultancy 3.0 starts with an initial consultation with a video call to learn more about your business goals and objectives.

The first month I’ll focus on raw research and SEO audit. This initial discovery phase makes the next steps easier.  

From the second month onwards, I’ll action the SEO strategy based on the data I have collected.

I will be personally available for a set of calls and I’ll send you regular reporting every end of the month.

Bottom line? I provide daily support and weekly/ monthly calls and I deliver the work on a regular basis.

Luca Tagliaferro - SEO consultant SMX London

Do you work with our internal teams? IT/ Sales/ Marketing?

If more teams are involved on the website, I have got good news for you. My consultancy is spanning from tech SEO to content to the entire funnel and I am available to support and work with every stakeholder.

In short: I advice and recommend on all aspects of SEO.

Do you provide SEO Training?

While my main activity is being an SEO consultant, I can also help other SEO consultants, executives, teams and business owners to learn search engine optimisation. 

I can share my methodologies and case studies either remotely or in-house at your premises.

What does working with a consultant looks like?

While SEO experts wear many hats, we are at the same time sales executives, project managers and consultants while having very advanced technical, content and communication skills to be able to deliver the results for our clients.

Every SEO consultant should therefore provide you with a clear strategy, he is not expected to be fed with work. His work is to actually set up and advise the SEO strategy for your website.

This is a fundamental difference between working with a solo consultant and an in-house SEO employee. The freelancer also organises the communication with you and he/ she also takes care of urgent and non-urgent issues while at the same time delivering the strategy.

SEO Conferences and Speaking gigs

In the last 5 years, I have become more and more involved in work outside my SEO work. 

I present at conferences around Europe, in the last 3 years I have been to SMXL in Milan twice, SMX London and SEO Mastery Summit, a virtual conference with more than 40 experts and 6,000 people attending. 

I also write as an individual contributor for the biggest marketing blogs in the world, including SearchEngineLand.com, Searchenginewatch.com, SmartInsights.com, CrazyEgg.com, Semrush.com and many more. 

I share my case studies, success stories as well as new strategies and techniques about SEO that worked for me, which means they can work for you too.

If you want to invite me to speak or write for your blog, just get in touch.

What's the difference between SEO consultants and SEO agencies?

If the agency is well-known, well-established, and can demonstrate expertise without incurring significant costs, SEO agencies can be a viable option for businesses looking to drive organic growth. The primary disadvantages of hiring SEO firms are the expense and lack of transparency.

When you hire an SEO Expert in Portsmouth, you’ll get a significantly more personalised, transparent, and cost-effective service. I implement growth-initiating tactics that result in robust organic growth. Increase your online visibility, convert more consumers, engage more landing page visitors, and increase your income. It doesn’t have to be tough to find an SEO Freelancer in the United Kingdom. Look for consultants who have a high ranking.

All you need to know about SEO Consultants

The short answer is Yes. However, I wouldn’t recommend you to invest in SEO without having done users research first.
Spend your budget determining if your website messaging and product/service are appropriate for your target audience. Particularly as a beginner, this will provide you with valuable insights into where you should be taking your website/product.
If you don’t, you can spend a lot of money to get the whole planet to use your website, but no one can convert/read or whatever the website’s purpose is.
SEO can be frustrating because you don’t see results quickly, especially for a new website that has little to none Domain Authority.
That said, you should start as soon as possible because SEO can inform your website structure, your content, your URL structure, the themes you are going to write for, the copy for your products and the technical optimisation, which is important to offer a good user experience.
Hiring an SEO professional can seem to be a waste of money because there are so many free SEO resources available online.
An accomplished SEO specialist, on the other hand, is a worthy investment; here’s why:
  1. Improve your SEO in a cost-effective manner
  2. Make use of past experience
  3. Create a long-term, strategic approach
  4. Allow effective use of data
For those who have never done it before, the SEO method may seem arcane and enigmatic. However, it is probably much easier than most people realize, at least in theory:
 
  1. Website SEO Audit
  2. Keywords research
  3. On-Page Analysis
  4. Content Plan Strategy
  5. Content formats
  6. Optimise off-page and build links
One of the most important questions we get from customers is how long it would take to see the results. The response to this question is dependent on a few factors.
 
An Improvement in Ranking
SEO has evolved significantly over the years and continues to do so. Old SEO focused on keywords and favored content that seemed fake to humans but was well optimized for bots. Search engines, thankfully, have stepped away from this model in recent years. Google, in particular, has advocated for natural language analysis, which seeks to interpret queries on a more human basis.
If you are hoping to see an improvement in your page score, it is important that you grasp the current state of SEO. As all was focused on keywords, advertisers would relentlessly chase top rankings with either one or two keywords at the detriment of all others. In certain circumstances, an SEO expert will devote their entire budget to only a few keywords in order to catch main traffic.
 
Be prepared to wait several months.
As soon as your SEO campaign goes online, you can see an increase in traffic. Most SEO experts say that it takes only 6 months for a campaign to start seeing results, but it may take a year or longer for it to carry out entirely.
 
You cannot rush an SEO campaign, particularly if you want it to lay the groundwork for a long-term, sustainable strategy. However, a year is a long time, particularly if you are unsure if your campaign will be successful. That is why it is important that you partner with a respectable and trustworthy SEO company like us to ensure the best outcomes. Contact us today to learn how we can assist you in launching a successful SEO campaign.