SEO Audit Services

Comprehensive SEO Audits
Technical Audits

Google is often considered the doorstep to the Internet. People search content, products and services billion of times every day. Therefore, make sure you come up with top results is key to meeting your audience where they are.

An SEO technical audit will help keep the website in good health, which is one of the fundamentals of SEO. Working hand in hand with link building, content production, and User Experience improvements, the technical health of your website can improve your ranking, generating more traffic and conversions.

I would recommend carrying out an SEO audit early in the project for most clients, as it can set up the base for the coming SEO strategy. It’s vital, in fact, to correct the site crawlability, structural and UX components to allow users to find and use your website easily while allowing search engine crawlers to better understand it.

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What information you find inside an SEO audit

This in-depth SEO audit will provide you vital insight into your site’s current SEO efficiency as well as any concerns that may be jeopardising your search engine position. My SEO audit also provides extensive insights about some of the most frequent issues that may be harming your site, so you can make sense of the information and start formulating a strategy to fix them.

Once you share your website’s URL to me, the audit procedure takes a few days as the audit is done manually. I use also use SEO tools like SE Ranking and SEMrush to make sure I don’t skip any issue, but tools only go as far as listing the issues. They are not able to prioritise the workload, to weight how much damage one issue can do to your performance. So human interaction is always need. 

The findings can reveal a variety of features of your site, many of which can assist you in better understanding your Google search engine rating. Identifying which variables are important and which you can ignore is an important step in building up your strategy to fix them.

This is a non-comprehensive list of issues you can find insife my SEO audits:

Tech audit

  • Indexation issues – are your pages indexed on Google? Should they be indexed? Should you de-index them instead?

  • Status codes – 301, 404, 200 are some of the most common status codes your pages are indexed with. 

  • URL structure – is it friendly or unfriendly? does it contain unnecessary parameters?

  • Canonicals – is your content duplicated and are you using canonical to inform search crawlers?

  • Robots.txt – is the file containing the right directives for search engines?

  • Page speed and performance – in light of the recent Core Web Vitals, how are your pages performing?

  • Crawlability – are your pages crawlable from search engines? If not, what’s stopping them and how can you resolve the issue?

  • Crawling budget – does your website have more than 1,000 pages? Are you having crawling problems? It’s probably due to crawling budget not being used properly.

  • Hosting – is your web hosting provider the right one? Or should you switch to a better one? Check out this list of best SEO hosting providers.

On page audit

  • The content is targeting a specific keyword or theme? If so, how performing is it?

  • Image tags – do you need them? Why?

  • Is schema implemented correctly?

  • Internal linking – don’t forget to link pages internally with a proper strategy

  • Semantic analysis – it’s just about the keywords, but also about related terms

  • Page utility – can you delete this page? Or better revamping it?

  • Meta data analysis – headers, meta descriptions, page titles

Don't take my word for it

I have been working with Luca on some large scale projects for multimillion-pound brands and nothing seems to phase him.
 His technical knowledge and implementation of SEO techniques and strategies are insane and I cannot recommend him enough. He has taught me a lot and I thought I knew so much about SEO!
Mary-anne da marzo
Mary-Anne Da'Marzo
CEO Firebelly Media
Luca is a serious professional. Very effective and prepared in everything related to conversion and SEO. Definitely recommended. Seriousness and preparation are uncommon qualities nowadays in digital marketing.
Carlo Mobilio
Carlo Mobilio
Head of Marketing
Luca is one of the best in his field, I am very grateful to work with him, great process, authority in his field and a great person 😀 I would highly recommend working with Luca
Charmaine Figg
Head of Digital
Luca is an expert at affiliate marketing as well as a good UX and conversion rate optimizer. He's very knowledgeable in both subjects. Be sure to search for articles he's written for online marketing publications on these topics.
Sean Work
Sean Work
Former VP of Marketing @CrazyEgg

How long does an SEO audit take?

In general, SEO assessments take 4-5 working days to complete. Larger, more sophisticated website audits can take 2-4 weeks; however, you’ll be informed of the length of time your SEO audit will take before any work begins.

Generally speaking:

  • For small websites, it takes 5 -7days.

  • For medium-sized websites, it takes 7-12 days.

  • Large complicated sites might take up to 20 days to complete.

Why it's important to
audit often

Because your website serves as the “brains” of your online business, it’s critical to check in on it on a frequent basis to verify everything is in working order. It’s also worth noting that your website is a dynamic digital asset that seldom remains static for lengthy periods of time.

Your website’s material is added and/or deleted over the year. Audits should be conducted on a frequent basis for this reason. Websites should be examined at least twice a year, according to myself. As a result, your teams will be able to address significant issues as they emerge.

SEO Audit Frequently Asked Questions

What is an SEO audit?

An SEO audit is a report that contains the results of a website study and the facts that influence how a website performs in organic search. An SEO audit usually consists of a list of findings and suggestions that emphasise the problem and offer a remedy or general advice (best practice).
An SEO audit will often cover aspects of a website’s design, structure, speed, content, and link history; however, the scope of a technical SEO audit will vary depending on whether it is performed by an experienced SEO consultant, an SEO firm, or someone who has utilised an SEO audit tool. add a new question go to app settings and press “Manage Questions” button.

Should I get a FREE SEO audit?

The simple answer is “NO”.
Basic SEO audits that scrape the surface of a website highlighting basic site issues such as crawl errors, a basic audit checklist, are normally a very shallow way of doing things. They are missing on the important aspects such as bespoke recommendations, complex issues and important aspects.

Some free SEO audits may be beneficial for simple websites, but most small, medium, and big businesses with more than a few pages would most certainly need a well organised paid search engine optimization campaign.

What format do I receive my SEO audit?

I’ll deliver a report in Power Point to describe complex issues. You’ll get a list of issues categorised by priority, those that you need to fix first vs those issues you can leave for later on, based on the assessed impact they have on your website.

The list will then link to each slide with more details, including screenshots, explainations and terminology for each single issue. You can also use this document to train your internal team thanks to the definitions of key terms and why they are important.

Will you implement the changes that you recommend?

Yes, I have substantial CMS expertise and some coding knowledge, thus I am able to execute technical SEO audit adjustments on websites at both the CMS and code level in the vast majority of situations. I can give this service after an audit has been completed if you do not have a webmaster or development resource in place to repair / resolve website concerns.

I can ensure that all concerns are fixed with my implementation. In cases where I can’t implement them because of structural changes are required, I can work with your developers to make sure the changes are carries out.

Why work with Luca Tagliaferro?

With over 10 years of delivering high-level search engine campaigns, Luca Tagliaferro can boost your organic traffic. Nominated by Yahoo! Finance in 2019 as one of the top 10 global go-to experts when it comes to SEO, Luca is the perfect freelancer to work with.