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- 1-Hour SEO Consultation
Yahoo! Finance Top 20 SEO Influencer in the world in 2019, I am the go-to expert for anything SEO related. My advice is regularly featured on SEMRush, SearchEngineLand, CrazyEgg and more. I have provided my expertise for SEO for content marketing, along with technical SEO implementations.
- Beginners Guide on Creating a Marketing Funnel (with examples)
If you want to know what is a funnel and how to build it, you will find this guide interesting. Every day, web users insert billions of search queries on search engines, about every type of information they need. Only a handful of websites understand how to position themselves on search engines, even less those that know this is even an opportunity. Even less is the number of websites that are able to attract visitors and generate sales by driving them through the marketing funnel. How is it then possible to overcome these issues and make people convert on your website? How can your website be positioned for relevant search queries? What strategies can you implement not only to position your website on search engines but also to generate sales from those visits? In this guide, we will go through how to build a funnel that converts. We will understand how to intercept demand, how to generate engagement, traffic and sales. Before we start, an important note. Why am I qualified to talk about this topic? First of all, it's not the first time I have written about the marketing funnel, check out my guide on SearchEngineLand. Also, some of the largest UK and US companies choose me as their SEO consultant, to name just a few: Linden Home, Future Fit, Tribe Organics, Away Resorts. I offer them my SEO services and consultancy. The definition of a funnel One accepted, shared and agreed definition of a marketing funnel, unfortunately, doesn't exist. However, many marketing pros agree on a theoretical idea of the funnel: It's a process that, centred on consumers' behaviour, shows the theoretical path that takes them from awareness of a problem to a purchase decision. It's still based on the AIDA model, invented by an American businessman in 1898, E. St. Elmo Lewis. Still today we use the same structure and I think it's about time we modernise it, but that's a topic for another article. "Funnel" is actually a metaphor, very functional and effective. It allows us to understand consumers' decision processes who, starting from a variety of information (top of the funnel), they get to choose and buy one product or service (bottom of the funnel). During this decisional process, the consumer is influenced by messages and information that are proposed to him. For example, in the awareness phase, information is very general while in the decisional phase, messages are very product-specific. All of those phases can be built, customised and directed to attract the right type of consumers and it can become very effective for a website. But how do we build such a funnel? The 4 sections of a marketing funnel There are four sections of a typical marketing funnel as seen above with the AIDA funnel: Awareness, Interest, Desire, Action. Each every one of them can be carefully crafted around the objective of generating interest, awareness, traffic and conversions. In this guide, we will see how we can build those sections. It's important to say that there isn't any magic formula that would work for everyone, in the same way, I always advice to test and learn the best ways to build a funnel. If something works today for someone, it doesn't mean it also works for some other website, so try to find the most effective combination with A/B tests and conversion rate optimisation. Awareness A typical mistake many pros do in this phase is confusing awareness as it was referred to the product awareness. Awareness in this context doesn't mean that a consumer is discovering a new product and becomes aware of it. Becoming aware means realising you have a problem, not that you need a product or service. If a prospective client doesn't have a problem to solve, he would certainly not start looking for a solution. For example, if a person has teeth ache, he wouldn't start right away to look for medication. He would start by understanding what is causing the problem, first of all, before he looks for the right product. So what happens is that the consumer will start his journey into the funnel looking for what causes tooth pain. There are many causes that can trigger this pain: gums infections, chewing problems, cavity and many more. It's impossible yet to determine which product is more advisable to the client. So, the main goal of this the awareness phase is to generate information on a large scale (within the context of your offer), based on the detailed research of the topic. How to generate contents for the awareness phase The biggest nightmare in the marketing world is to be completely ignored, both from consumers and search engines alike. Writing content that is not aligned with consumers' intent, Google Ads that are not relevant to their landing pages, retargeting campaigns that show products to the customers that have already bought them, and the list could go on forever. That's why, the main task when creating content is the focus, as we will see below. Avoid talking about your products only The best advice I feel like giving is to show how much you actually know about your industry and have an obsessive focus on your customers. Then to transfer this knowledge to your customers using your marketing channels. In the awareness phase, do not focus on the products you sell, but on the problems that your prospects have, that your products could solve for them. To understand what problems they have (if you don't know them, your business depends on it!), you can do brainstorming services or ask your customer service and sales team. Answer questions your customers have If you are able to answer questions about the problems and the solutions your customers face, then put this knowledge and information on your blog and marketing channels, you put your website in a position to be found. Why? That's because you have aligned your customers' searches with your content. Going back to the example of toothache, in this phase this is the list of contents you should write about: Articles about toothache challenges FAQs sections Post on social media Market research and trends Podcasts with experts Press releases White papers and thematic guides Pro tip: do you want to know how to create a blog? Read my comprehensive guide about it. Interest The first question you need to ask yourself when thinking about "Interest" in the funnel is this: "Where are my potential clients?" Do they use search engines? Or do they spend their time following influencers, listening to podcasts and posting on social media? Or all of the above? Before you decide which content you need to produce, you should have an answer to those questions. If you do not have clear ideas, I can help you understand better your visitors and your potential clients. Start by having a read to my Hotjar tutorial and guide. If you are able to write an e-Book, a piece of original research that involves influencers in your industry, then you might be able to not only generate traffic and leads but also to tap into a larger audience using your influencers' access. How to connect the two phases: awareness and interest In order for your customers to navigate towards the last phase of the funnel (the decision), you first need to connect awareness to interest. There is nothing worse than spending time in producing interesting and valuable content to have then your customers buying from your competitors. Let's use the same example of toothache. Let's suppose you produce content around tooth aching problems and that your customers would find you from Google. What would you need to do in order to increase interest in your brand? Your readers have found your content, they like your website because it provides information about their problems. In terms of communication, users can follow you on social media, subscribe to your newsletter to receive special offers or valuable content. Or they can start following influencers on the topic. Pro tip: how to find the right influencers for your niche? Use SparkToro and start by reading my review. In terms of action, try to determine which acquisition strategies might work well to have people subscribe to your newsletter and come back to your website for more content. Once they land on your website, you can maybe start retargeting advertising. There is scientific research that proves retargeting increases visitors to return to your website by 14.6% within 4 weeks. How do I know when my prospects have moved from the awareness to the interest phase? If you notice that your readers have read your content and came back for more, then subscribed to your newsletter (or an ebook and any other form of gated content), then it means they find your website interesting and want more of it. Decision Before you start these campaigns to generate new traffic, you need to start thinking seriously about how you can motivate your users to make an action on your website. Are your users more interested in certain types of content rather than others? Do they prefer approaching your brand in a traditional way (word of mouth) or are they open to new marketing techniques? Maybe your customers like to speak to you directly, so a webchat could be a great idea to transform visitors into a lead and make them act. Strategies for the decision phase Let's keep talking about the toothache example. If the website selling these types of medications is noticing that people want to buy them straight away, then they can think about the following 4 campaigns: PPC - build paid ads campaign with a dedicated landing page where people can buy the product there and then Facebook Ads to sell them the same products on social networks Blog articles to support product pages and inform people on the right products to buy, how to use them, when to use them, who can use them, benefits and side effects. Optimising organic landing pages to position them better on search engines and earn more qualified traffic. Content to be produced in this phase Contents your audience is perceiving as valuable and provide effective responses to real problems. Contents that provide shifting from the awareness to the interest and then decision stage, with guides that provide info about differences between this product and competitors' products. Reviews and case studies. Are your clients happy? Have you got any case study you can create? Action In this stage, you should think about what is the final goal of your website. Normally, objectives are something like this: For a blog, get people to read the articles, subscribe to the newsletter and have them buy a course, a book or some type of digital product; For e-commerce, sell their products and increase sales and revenue For news website, have more readers to sell them advertising. According to your main goal, your funnel strategy changes a lot and the communication tactics will also be very different. Let's take it from where we left it. In the decision phase, the prospect has enquired on the website (decision stage). He has also read reviews, case studies and testimonials (interest stage). Now, the challenge is how to convert him into a paid customer? The answer is not simple, unfortunately. It all depends on what you sell. If you sell, for example, B2B products to large companies, clients normally want a sale process that is easy and smooth. So in this case, you might to simplify selling processes and make them more customer-friendly: Help prospects to feel comfortable during the entire selling process, so you can produce for example a guide about "5 ways we have simplified our buying experience". Clarify the steps towards a sale to decrease anxiety and risks, as I have said before having an obsession with the customer is an enormous competitive advantage. Reassure clients on how you have created wins for the previous clients, so case studies might be a great idea. If clients spend a significative amount of money for your B2B products, have an ROI calculator ready to help customers understand what they can achieve with your company's partnership. 4 typical errors to avoid when building the marketing funnel Four typical errors to avoid on your website: Calls to actions that are very different from each other and the user is not sure where to click. On one side, you want them to subscribe to your newsletter, on the other side you want them to buy something. Which one is it? The more actions you want customers to take, the less they will actually take because this means more things to think about. Impossible to find calls to action, where you completely miss the opportunity to make your clients click and take a significative action. Technical problems and useless information. I find this issue often on e-commerce websites, where delivery costs are not communicated straight away, but only during payment. And as a result, the customer feels misled and doesn't purchase anything. Too many efforts from the client's side. Remember that prospects are not yet customers so you don't have the right (yet) to ask them too much. Maybe you are asking your prospects to do too much work and invest resources too early by asking, for example, sensitive information ("what is your budget" is one of the most common questions). The best websites with a high conversion rate do exactly the opposite of what you have read above, they have clear information at the right time and provide a smooth experience throughout the entire customers' journey. Content types for the action phase As always, content types depends on which niche and which goal you have for your website. For example, for those website selling complex software solutions (think of Hubspot or Salesforce) and it requires a solid team of sales professionals, here are a few content ideas: Before you put in touch your sales team with your prospects in a conversation about closing a sales deal, why not clarify that this conversation is about consulting for their own benefits? Selling to people always create anxiety and high risk, you should mitigate them with emails and communication to the prospects about the importance of having a chat. Improving your post-sale communication to avoid refunds and potential issues while at the same time providing onboarding services to help your new client succeed. So, thanks for reading until this point, we have talked about what is a marketing funnel and how to build it to maximise opportunities for better marketing and sales. The right funnel model for your website should be built considering different factors such as niche, the product sold, industry, type of customers, competitors and your own resources. And anyway the funnel is not equal for every website, it requires constant testing and optimisation.
- Complete SEMRush Review Guide
What is SEMrush? SEMrush is a superb and well-known search engine optimization tool to research high-volume keywords, checking the high-ranking site's keywords, and much more. SEMrush also supports multiple other features to help you with the perfect search engine optimization, including site auditing to check for any recommendations and the high-performing sites for backlinks opportunity. What are the benefits of using SEMrush? SEMrush is a highly beneficial tool for looking to get their site on search engine results pages. SEMrush assists you in taking the steps that can improve your site's traffic and site performance. SEMrush is a top-rated tool to beat your competitors and ranking your site higher to get more traffic. All in all, SEMrush is a tool that assists you to achieve more in less time. Our complete review guide will guide you about all SEMrush features, pricing plans and much about the SEMrush. Features and Specifications Keyword research in SEMrush Keyword research is something that helps us in finding how much search volume a particular keyword has, keyword difficulty level, the ranking sites for a specific keyword, and the related keyword suggestions and their search volumes. SEMrush is featured with the Keyword overview specification to help your complete keyword research data for any particular keyword. Additionally, SEMrush also facilitates you to search for any keyword against any country to target some country. SEMrush keyword overview section also includes the keyword difficulty metric. SEMrush provides a percentage of data of the keyword difficulty for any particular keyword. With the Keyword difficulty metric, it's easy to rank on lower percentage keywords and vice versa. Keyword magic tool Keyword magic metric in keyword overview section allows you to get the related suggested keywords and their search volumes. The term magic may sense inappropriate, but the keyword magic metric is easy to operate. It also empowers you to use filters against your required keyword difficulty, search volume, and the cost per click for the google ads. Keyword Difficulty tool SEMrush's K.W. difficulty feature helps get all the crucial data for an SEO expert to make choices. SEMrush only offers the search results against the google searches; it does not support the other search engine searches. According to Stat Counter, every seven out of one hundred searches are made through the BING search engine. The good thing about SEMrush's competitors, including Ahrefs, is the support of this multiple search engine results feature. Comparatively, SEMrush does not let you find out the backlink number against any specific keyword. However, other competitors support this specification. Backlink analysis Backlinks play a crucial role in the site's performance on the Search engine results page. The backlink analysis feature requires you to input the domain name and results in all the backlinks to find the domain. The backlink analysis feature also supports the anchor text, I.P. address data and domain distributions metrics. SEMrush claims to possess 32 trillion databases of backlinks. If this is an accurate claim, then SEMrush is the best tool for backlink analysis as compared with its competitors having smaller backlink databases, including Ahrefs. Backlink audits SEMrush also supports the backlink auditing feature to help you find out the site health having the links pointing to your site. Semrush algorithm develops a record of spammy links to help you find those links and update Google as repudiate links. This allows Google to ignore these harmful links pointing to your site. Google charges the sites with many low-quality links pointing to the specific site. In this condition repudiating these low-quality links is a very supportive and significant step. The backlink auditing feature is also a very powerful peculiarity in SEMrush that can identify these low-grade links. It allows whitelisting these links even if you think that SEMrush backlink auditing is at an extreme. Link building in SEMrush Link building is a strategy to get high performing sites linking to your site. Link building is an extremely crucial step for any successful site. Google rewards the sites having their connection links on high-performing sites in search results. SEMrush link building tool helps you find your competitors, analyze your content on the site, and inquire about your keywords. It also offers a list of some potential websites worth requesting for guest posting and backlinks purposes. The good thing about this feature is SEMrush offers a connection to send the emails to these potential websites within the metric. It also tracks the progress and response from each email. The SEMrush also provides email addresses for these potential websites. This feature is an exceptional feature-no complaint here, and it creates a strong argument for using SEMrush. Rank tracking Rank tracking is a feature in SEMrush that offers you critical information against the site performance over time on google for any specific keyword. Rank tracking keyword feature only requires the domain name and any list of K.W.s. The rank tracking system generates a report displaying all the critical information about how the site ranks against those listed keywords. SEMrush also supports the same feature in your competitors' case and allows you to compare your ranking performance with your competitor's performance over specific keywords. The feature is listed as the Position tracker in SEMrush that supports this comparison. You will also get an email about the rank tracking feature over time. Writing Assistant SEMrush offers you a set of content management tools that allow you to find new keywords, check for your current content from the search engine optimization view and other Keywords for the ranking sites. SEMrush also supports the writing assistant feature, which reviews your content and offers suggestions. You can write with SEMrush writing assistant and avail their real-time assistance as well. Site auditing SEMrush's awesome site auditing feature lets you audit your site to find out the potential issues contributing negatively to the site ranking. SEMrush's site auditing feature audits your website. It results in constructive recommendations for your site, including plagiarized content, Secure socket layer issues, Empty headings, keyword stuffing problems, and low-speed loading. SEMrush's site auditing functionality also supports on-page SEO checking, which examines your site entirely and offers you some helpful suggestions to improve, including the tips for keywords, meta tags and descriptions, and high-quality sites to approach backlinks, content word count, and many other tips. SEMrush also offers the proper reasoning behind these recommendations to help you improve your site SEO. SEMrush site auditing feature is superb and makes it an exceptional tool against its competitors. Domain analysis Every Search Engine Optimization project begins from the fundamental domain evaluation. Domain evaluation or analysis means taking a basic overview of domain quality for search engine optimization. There are two ways to perform domain analysis, the domain analysis of our website to find out the modifications to be made for a good SEO or the domain evaluation for a competitor's website to judge how difficult it is to de-rank them? Domain analysis is also helpful to find out the high-quality websites as these High-quality websites can boost third party site-performance in the engine with the help of backlinks. Domain analysis to find out the site's performance in the search results is a simple process with Semrush; you need to copy the site's URL and paste that in the Domain Overview section. Domain overview Section also offers the additional metrics, including the visitor count on any site during any period, the number of backlinks directing to the website, high-functioning keywords for any site, authority score, and the site's competitors. Authority scores provide excellent and quick knowledge about the site-quality. Semrush measures the authority scores by calculating the complete backlink data of a site, the website's traffic details, and the number of organic searches against the site's content. The authority score metric was challenging to navigate in Semrush's old interface, but with the new interface, Semrush has moved the authority score metric to the centre of the domain overview section. The bad thing about the Semrush domain overview is that it does not claim the data's accuracy, including the traffic figures. The other majority of the data is based on estimations. Upon comparing with a google analytics tool, SEmrush traffic estimates do not have accuracy against the actual data. It's good to use the traffic stats feature as some data that indicates the website's reputation. The metrics other than traffic stats help you get some crucial data and insights about different sites. Among the other domain overview metrics, SEMrush also offers the 'Keyword by country' metric that allows you to check the country with the highest number of visitors to any particular site. SEMrush domain overview section is highly useful, offering you insight data about the site's performance for SEO purposes. SEMrush Pricing and Plans At the moment, SEMrush is currently offering three of its paid membership plans for its users, starting prices from 99 USDs to 399 USDs for a single month. SEMrush also provides annual payment discounts; the current deal is about 16% of the total costs. For instance, if you are looking for a PRO membership for 99 USD per month, SEMrush offers a 190 USDs discount upon annual payment. Also, it provides a free seven-day SEMrush trial period for its users. PRO Membership (SEMrush pricing is 99$ for a month) The Pro membership also a basic SEMrush plan avails its users with basic features, including domain analytics for quality scores and site auditing tools that inform you to make potential changes and maximize the site performance in search results. SEMrush Pro membership includes an essential SEO tool for keyword research. SEMrush also facilitates On-page search engine optimization checking for its users with the PRO plan. SEMrush Pro membership is restricted to many of its features, including a three thousand reports generation limit for keyword and domain analytics and three projects. The Pro membership users are also bound to limit 250 new metrics for any specific targeted keyword. SEMrush Pro membership is a bit challenging if you are looking for an advanced set of specifications with a reduced number of limitations. Which is a good plan for me? If your business needs and requirements are fine with the PRO membership SEMrush plan features and limitations, this basic plan would be the perfect pick under a fair price range. If not, go for another that can match your needs. GURU Membership (SEMrush pricing is 199$ for a month) The other SEMrush membership plan is next to the PRO membership plan and is more generous in terms of limitations. The primary difference between the PRO and GURU membership plan is about the Content Marketing specification. SEMrush SEO content marketing feature enables you to craft an excellent content marketing strategy. It empowers you to find new ideas about the topics to write about, evaluate the SEO potential for your pre-made content, and calculate your content's worth. With the Guru plan, SEMrush also offers access to your historical data. The historical data feature lets you check your site performance with time and check for any historical comparison with your competitors. Guru Plan enables you to download your SEO branded reports for your customers. There is a reduced number of limitations on the GURU membership SEMrush plan. The limits are as follows: 5000 reports per day More projects, up to 15. Keyword tracking limit of 1500. Is this the right plan for me? Suppose you need SEMrush to handle SEO for multiple sites and access historical figures about different sites. In that case, GURU SEMrush membership is a perfect choice for you and your business. Guru membership is also suitable for you if you are trying to get your hands on a content strategy tool and want your branded SEMrush SEO reports for your customers. Business Membership (SEMrush pricing is 399$ for a month) If you have a large business and have a good client base, and are looking for some exceptional SEO service, your business membership plan can benefit you. SEMrush business membership cost is a 399$ per month and a bit higher than other membership plans. The business membership plan is backed with some extra features missing in the initial SEMrush membership plans in terms of specifications. Business membership allows you to application programming interface access. You can integrate SEMrush widgets to your applications to access the data anywhere you want. It also allows you to white-label your reports to hide the sources for your data and its origin. Business membership is also backed with e-commerce tools, including product listing ads information that gives you access to evaluate the advertiser's performance against any e-commerce ad campaigns. The Business Membership plan is also more generous in terms of limitations compared with the GURU membership plan. The limits under a business membership plan are as follows: Track 5000 keywords in a day Manage 25 projects at once. Which is a perfect choice for me? If you manage a business and have a good client base, business membership can be the right choice depending on your needs. Suppose you think you need the SEO management of many sites and need some advanced and custom features, including API (application programming interface). In that case, a Business membership plan is not a wrong choice. User Interface SEMrush is a very popular SEO tool for its easy-to-use interface and tools navigation from the dashboard. SEMrush will not take much time for a new user to understand how to get things going on SEMrush? SEMrush supports multiple features and additional functionality that you may not be needing at the moment, but if your business grows, SEMrush's additional functionality can assist against your growing needs. Dashboard interface offers multiple tools, including domain and traffic analysis. You can get the historical data about the keywords that you type. All in all, every feature is easy to navigate once you have logged in and got access to your dashboard. The excellent customer support is easy to use and is just a one-click away for the SEMrush user. It offers all the links to different customer support outlets dedicated to each purpose. For new users, SEMrush displays the tips for every feature as the user scroll over the feature. SEMrush is quickly transforming the basic SEO tool to all one marketing tool pack for its users. SEMrush is currently supporting 25 marketing tools for its multi-functional users and professionals. This massive feature set and all in one marketing tool pack seem challenging to navigate and find the perfect feature for the specific requirements. Still, the convenient user interface is already user-oriented and easy to use. The good thing about the tool is that SEMrush frequently updates the interface to improve the user experience and simplify navigation. SEMush review conclusions If you are looking for the SEMrush, just read down our conclusion review for a proper decision and your future strategy. In this extensive SEMrush review, you have got the answer to whether you should invest in SEMrush or some other tool? Pros of SEMrush SEMrush supports comprehensive keyword research that allows you to find the perfect keywords for every niche. SEMrush offers an exceptional SEO service at highly affordable prices; even for small businesses, the cost against the features and specifications that can help businesses is highly reasonable. SEMrush also supports the demographic data for your audience, including age group, location and gender. Businesses can offer perfect products and services after a detailed overview of their site's demographic data. SEMrush offers a backlink auditing feature that can identify some low-grade and spammy links pointing to your site and lets you keep your site away from these spammy links. As already stated, SEMrush features 25 SEO tools to assist you with your business. SEMrush is all in one marketing tool pack to help you with SEO and business intelligence. SEMrush is an excellent tool with many exceptional features for its users to create some extraordinary projects. However, multiple loopholes in SEMrush are opening ways for other SEMrush competitors. Cons of SEMrush SEMrush is currently supporting 25 tools to handle your digital marketing strategies. SEMrush is not that easy for a beginner to get things going on first like SEMrush professionals, even with its interactive user interface and easy to use dashboard. It takes time and requires practice to have good knowledge about complete SEMrush usage. SEMrush only supports a single user at a time if you are using it on multiple devices. For instance, If you're logged in with your first device and logging in to get the same access in your second device, It automatically removes your access from the first device. SEMrush uses this feature to maximize the user security level, but a single user with multiple devices cannot use SEMursh in more than one device. It would be good to know that SEMrush could offer some warning or something similar to avail its users of this simple but helpful. Conclusion SEMrush is an excellent tool to get crucial data and the secrets for the digital market's success. SEMrush data for many tools are comparatively accurate with the google data. However, SEMrush users have complained about the inaccuracy of figures and false estimations in the ad spending feature and other related features of SEMrush. Inaccuracy is a severe drawback for using SEMrush as your sole marketing tool, leading to any business to heavy losses. It will be excellent news if SEMrush is improving the feature. SEMrush is all one tool pack for marketing professionals and a complete solution for any business. SEMrush is a highly affordable tool for every business, including small and mid-size companies. However, the pro plan seems to be a bit expensive against the features SEMrush is offering with the PRO membership. SEMrush must work for the price reduction for the PRO membership, along with some other drawbacks, including accuracy of data and compatibility of SEMrush on multiple devices with a single account.
- Fiverr vs Upwork: which freelance platform should you use for your business?
In this post, I am putting Fiverr and Upwork up to the test. So if you are looking for deep comparison of the two popular freelance platforms, you have come to the right place. Because in today's post, I am going to compare Fiverr vs Upwork in terms of: Freelancers' vetting process Pricing systems Projects management tools Unique special features Quality and quantity of freelancers Processing fees Are you ready? Let's do it! Introducing: the two competitors On the right side, we have Fiverr. Fiverr is best known for cheap freelance services starting at $5, but in the last couple of years, they have introduced lots of new professional tools, like Fiverr Pro. Which is why it's even possible to do a Fiverr vs Upwork comparison. A few years ago, Fiverr was focussed 100% on $5 gigs. Today, Fiverr has a ton of features that makes it a direct competitor to UpWork, including: Fiverr Pro - verified, hand-picked, exceptional talent only. Fiverr Studio - a team of specialist for your entire project, managed by one project lead. Fiverr for Business - for businesses who need the talent to complete their in-house teams. And on the right side, we have UpWork. Upwork killer feature is that you'll find a freelancer for basically any category. That way, you don't have to search around to find the right freelancer or agency, just enter the skill you need and Upwork will find it for you. As you'll see, Fiverr has a better feature. And we will compare the two later. But it's important to know that Upwork started as the largest freelance platform, which means none of the freelancers was vetted and selected because anyone can just create an account and become a freelancer. They focus on the largest offer of freelancers. That said, Upwork has recently updated its selection process quite a bit. In fact, today you are shown on Upwork only freelancers who have: A high number of reviews High rating Many projects completed Are online at the time of enquiry Upwork has recently noticed that the quality of freelancers is better than the quantity. They still have the largest number of freelancers, but they show you only the best ones, first. For example, for Search Marketing, you only have 3 options. I have joined Upwork in 2016 and only recently joined Fiverr Pro as well and talked about my experience as a freelancer. In my short experience with Fiverr Pro, I have worked with 20 new clients in a few months and 0 with Upwork in 4 years. I have also used both platforms for hiring freelancers and they are tied in the quality of work delivered to me. The bottom line is that Fiverr and Upwork have a similar set of functionalities, but they are very different in how they hire, select and recruit their freelancers. So it's time to give this question an answer: which freelance platform is best overall? Let's get started. Which platform is best for the quality of freelancers? First, I have decided which platform is best when selecting the candidates you'll work with. Let's see who came out on top. Fiverr Fiverr has two main pools of freelancers and agencies to choose from: Non-vetted freelancers on fiverr.com Vetted, professional and world-class talent on Fiverr Pro. Let's see how each one works. Fiverr is like any other freelance platform on the market. Type a skill and get a list of available candidates. Pro tip: Check if the candidates have actually passed their skills tests to prove that they know the subject inside out. What's unique about the freelancers' selection is the fact that Fiverr doesn't just show you a list of candidates that have success on Fiverr. (Although they give you that data too). They also let you know which freelancer is succeeding OUTSIDE Fiverr, by selecting Pro Services. Why is this important? It's no secret that talented freelancers deliver more valuable work thanks to the qualifications and experiences that they had even outside the platform. But how do you establish talent? When professionals show diplomas, certifications, speak at conferences, write a book, have a large following, many case studies, their own blog, lots of positive reviews from happy customers, it's obvious they are experts in their field. Their reputation is valuable for your business. And Fiverr Pro takes this into account. For example, Zima Media was a real SEO agency, even before joining Fiverr Pro. If you search for my name, you probably already know that I have been working in SEO since 2011, way before I joined Fiverr Pro. This is very helpful. My profile together with others on Fiverr Pro has passed a very tough selection, that only 1% of the applicants is able to pass. You can also filter the freelancers by location to find local ones. Great. And also filter by online sellers, which means you get an answer to your project faster. As you are about to see, this is very different from the way Upwork recruits its freelancers. Upwork Like Fiverr, you can see a list of freelancers for your selected skill. Pro Tip: remember to check if candidates passed their skills tests. The unique thing about Upwork is that you can customise the type of project according to your requirements and Upwork shows the best fit. You first estimate the scope of work: Then estimate your project duration: And finally, pick the freelancer's level of experience: But how do they work out the level of experience? Level of experience is based on the experience freelancers had ON THE PLATFORM, on Upwork. It's not based on the experience outside the platform. Differently to Fiverr Pro, which takes into account the REAL experience of candidates, Upwork only establishes experience by the number of projects completed inside of Upwork. In fact, my Upwork profile shows me as a Beginner, despite me adding all my case studies, my previous 9 years' experience, my job positions, qualifications and my Master Degree in Digital Marketing. Why is this important? Fiverr Pro goes WAY deeper in assessing the real quality of freelancers before they are allowed to their platform. Upwork, instead, let's everyone subscribe. Whether this is a good or a bad thing, it depends on your needs. I personally prefer to hire real professionals that have success even outside of the platform, as their reputation matters. But if you are a business owner that needs a quick project and you trust Upwork's reviews, then Upwork might be the right way to go. So if you are a Director or run a company who needs a specialist project done, you are probably delegating specialist projects outside your company. And having a freelancer is super helpful. Overall, I have to say that Fiverr Pro wins the battle when it comes to selecting the right freelancers. And it wins by a lot. Upwork might match you with the right freelancers, thanks to their onboarding process, but Fiverr Pro has already done most of the hard work of vetting, selecting, and hiring the absolute top talent for you, taking into account experiences and qualifications obtained outside Fiverr. Which platform is best in pricing systems? Next, I wanted to see which platform is best for pricing your projects. Let's see which platform costs you less for the same type of project. For this mini-test, I want to start an SEO consultation project, with an expert SEO over a period of 6 months from a 5 star-rated freelancer, with a budget of $1,000/month. I wanted to see what freelancers were proposing to me for those requirements. Upwork Upwork proposed me this initial list of SEOs starting at $4.99/hour. It doesn't stop here. Freelancers can also contact me because I have submitted a job. This means I suddenly started receiving emails and LinkedIn connections from these freelancers, and I haven't even picked one yet. I find this very annoying pushing me to pick a freelancer doesn't make it any easier for me. I still need to choose the right person. Anyways, once you pick a freelancer, you get a history of works and feedback: This allows you to: Match their previous project with yours in terms of scope, topic and budget Assess what kind of feedback they have received from previous customers Fiverr Fiverr proposed me this curated list of SEOs, with much higher monthly fixed prices starting at $500/month. As you can see my profile has been proposed to potential clients: So based on this mini case study, you notice suddenly two differences: Fiverr has a much more expensive list of SEO freelancers starting at $500/month With Fiverr Pro, you can suddenly gather the price you pay per month Upwork is way cheaper than Fiverr but the count is made on an hourly base, not a monthly base. That said, the monthly cost is only one option to consider. For example, you might want to pay by the hour, not monthly. And Fiverr doesn't provide this option. Upwork does. If you want to pay someone by the hour at $4.99/hour and you feel confident he can get the job done, then go for it. Another thing to consider is the list of skills and services included in the price: Fiverr freelancers provide clearly what you are paying for: This makes it easy to see WHY you are paying $900/month. Upwork doesn't provide you with this information, so you only pay by the hour and that's it. It also depends on whether you already have clear requirements, in which case Upwork might come handy because you just delegate your project to the cheapest freelancer. I personally find Fiverr Pro much easier when it comes to spending my money. It takes less time to find out the total price. The freelancers (or agencies) have a clear list of tasks and pricing for each. And it's good to have a second opinion. After all, they are the experts and they should be providing you with the direction of what needs to be done in your project. For pricing, Fiverr wins but not by a lot. It was a very close battle. Fiverr gives you precise time-frame, pricing and list of tasks. Upwork works better when you have clear requirements and want to delegate your work quickly. I find very annoying the fact that many freelancers have now access to my email address and can contact me to pitch themselves. So when I want to get something done, I still open Fiverr and book a freelancer (mostly because I am not harassed by irrelevant pitches). Which platform has the best project management tool? In the next feature, I wanted to look at how projects are managed. In other words: Which platform is best for communicating and managing deadlines and milestones. Let's see what happened next... Fiverr As soon as you make an order, Fiverr asks you to fill in the list of requirements to share with the freelancer and enable him to start your project. This is the direction you want your order to take. In my little test, I have ordered "content marketing" for $10 per 500 words. You share these requirements AFTER you have made an order. Once the order starts, you are moved into a project dashboard, where all communication and milestones are shown: One nice feature is the countdown, from the moment in which you make the order, you have a giant watch counting the time towards your deadline: If you run into any kind of trouble, for example, you need more time to finish a project, you can submit a resolution ticket. In my test, I was happy with the result, but the freelancer needed more time to complete the project. So he filed a resolution ticket to ask for 1 extra day and I have agreed to it. Also, if you have a largr project divided into milestones, you can manage it easily with this workflow: You receive one milestone, approve it and pay for it You receive the second milestone, approved it and pay for it separately. To me, this is a really useful project management functionality. Instead of delivering one big project that required a month to complete, you can split it into smaller pieces and get it approved each time. This avoids the huge risk that freelancers and buyers both have: Freelancers can deliver a huge project with low quality, that will take the same amount of time to improve; Buyers might not be happy with the final result and submit a poor review. Or, worst-case scenario, file a resolution ticket and ask for a refund altogether. Believe me, that happened to me. Upwork Upwork also has very solid project management functionality. Once you submit a job, a list of the available candidate is shown to you. You also get the usual dashboard where you can control milestones, communication and payments: Plus you can do a whole of other things with Upwork: Add milestone during a project Create an hourly contract Create a fixed price project Move outside Upwork Which you cannot do with Fiverr. Particularly interesting is the last option, move out Upwork. If you decide to work with your chosen freelancer outside of Upwork, you are allowed to do so. But there is a fee. In my test, the fee wasn't cheap: $12,480 to work outside Upwork? How did they calculate this fee? They have estimated that the yearly revenue of my freelancer is $104,000, which I don't know where they have estimated from. Then they subtract Upwork fee of 12%, which makes is $12,480. I don't agree with this calculation, first because it doesn't estimate the freelancer revenue for your projects only, it also includes all works done with several other clients. Second, if I wanted to work outside Upwork, I could just arrange a Zoom or Skype call with the freelancer and take it from there, without paying Upwork any expensive fee. When it comes to project management, both platforms are very good but Upwork comes on top. Its number of functionalities makes it very easy to pivot, change, reschedule and edit a project. The only way to do this with Fiverr is by submitting a resolution request. Which platform has cool unique features? At this point, we’ve compared the main features of each platform. Now it’s time to look at some of the unique features that makes Fiverr and Upwork unique. Fiverr In my opinion, the best feature Fiverr has that makes it unique to other competitors is "Fiverr Studio" This feature is still in beta as it has been released a few weeks ago. If you need many freelancers to work on the same project, this comes very useful. Explore the Studio gigs... and find out how to hire one Project Lead to manage 2 or more freelancers for your projects. Fiverr Studio makes all Fiverr Pro Freelancers available to you, so you can have both quantity of skills and quality of work delivered, with one point of contact only. Upwork Upwork also has a set of cool features that Fiverr doesn't have. The biggest is their number of available categories of freelancers. I have counted more than 150 different categories in very tiny small niches. From ActionScript 3 Specialists to Algorithm Engineers and Astrologists. I have to say Upwork is the overall winner in the cool features department. Honestly, both Fiverr and Upwork have features that no other platform does, but Upwork's number of available and diversified freelancers is unrivalled. Upwork becomes a must if you have a specific, niche and specialist project need. A few words on processing fees Both platforms are free to sign up, however, they charge a processing fee when making an order. Fiverr charges you a processing fee of $1.00 for purchases up to $20.00. They charge you 5% of the total for orders more than $20.00. For Upwork, most payments are subject to a standard 3% processing fee. Which tool has the best overall features? Now it's time to answer the question that you have probably in your mind: "Which platform has the best return on investment?" Obviously, it depends a lot on what your need is. And what type of project you need work on most. For example, if you want to have a simple task done in astrology, then Upwork is the best option. But if you need to find a vetted, real-life specialist and you got a higher budget to spend for a very high quality of work, then Fiverr Pro is your best bet. Both platforms allow custom projects and pricing so it's really hard to say which one is more or less expensive. When it comes to availability, Upwork wins. That's mostly because you find any type of freelancer under the sun. When it comes to quality, Fiverr Pro wins. That's because they spend time vetting and selecting the best candidates for you. Upwork vs Fiverr: And the winner is... I personally use both tools for my projects since 2014. So to decide a winner, I have taken lots of factors into account: Freelancers' vetting process Pricing systems Projects management tools Unique special features Support Quality of the freelancers Quantity and availability Overall value But if I had to go with one platform, I'd have to choose Fiverr. I honestly think you can't go wrong with either platform. So my decision is a really hard one to make. And if you need a necromantic, you'll find him on Upwork. But taking the whole features in mind, quality of freelancers, project management tools, communication tools and support, I have crown Fiverr as the winner here. Visit Fiverr Visit Upwork
- London SEO Consultant | Freelance Expert SEO Services
Luca Tagliaferro SEO Consultant in London My SEO advice is regularly featured on... SEO Results I have achieved UX & SEO How to Increase Organic Traffic to a Page Through UX Analysis Learn More CRO Trustpilot AB Test: How Adding Reviews Increased Conversion 22% Learn More GTM TAGS A step-by-step Guide on Adding FAQ Snippets Using Google Tag Manager Learn More Don't take my word for it... Sean Work Founder @ Joudicious, Former VP of Inbound @ CrazyEgg Luca is an expert at UX for SEO and conversion rate optimizer. He's very knowledgeable in both subjects. Be sure to search for articles he's written for online marketing publications on these topics. Rand Fishkin Former CEO @ Moz, Co-Founder at SparkToro Luca's work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences. Mathieu Croset Managing Director @ Marvelous Digital Luca was very helpful and his expertise is real. Very professional, with some research and 1 hour consultation call he was able to resolve a big issue for us. Will definitely work with him again! How Do I Increase Traffic With SEO? For nearly 10 years, I have worked to increase traffic and conversions over hundreds of websites and I have developed my own , that I use to grow established websites like Portsmouth City Council, Future Fit Training, Cloud Backup SaaS, eCommerce stores and small startups. SEO Growth Methodology At the beginning of our engagement, I audit your website, your competitors and your technical situation to understand what are the frictions preventing you from performing better. I then create an Audit document and present the findings to you. We then agree on next steps and develop a growth strategy. Affordable Freelance SEO Services SEO MANAGEMENT Boost targeted traffic to your website and grow sales by improving organic page ranking and becoming an industry leader Read More > SEO CONTENT WRITING Outperform your competitors and turn leads into customers by creating unique and quality SEO-friendly web content CONVERSION RATE OPTIMISATION Take advantage of users' research, find out their pains and test new design ideas to turn more leads into customers PHON E CONSULTATION Fix technical errors, make sure you are doing things right and avoid costly mistakes with 1-hour phone call with me. My Second SEO GTM Tag: FAQs Schema To the right you can find an example of my implement using Google Tag Manager. SEO FAQs Schema Tag It enables you to display your Frequently Asked Questions on any page, blog post or product page directly into Google search results. The benefits are that you take more real estate on Google, thus pushing your competitors down and you can add extra site links to key pages. Learn From Latest SEO Blog Posts Beginners Guide on Creating a Marketing Funnel (with examples) Complete SEMRush Review Guide Fiverr vs Upwork: which freelance platform should you use for your business? Selling on Amazon Marketplace How to sell online: build a website or sell through large marketplaces? 10 things no one tells you before starting a blog READY TO START A BLOG? SIGN UP NOW
- SEO Services | Freelance | Luca Tagliaferro MA
Affordable SEO Services for Powering Your Business Growth Successful businesses work with me to grow their search results with Search Engine Optimisation, crash their competitors and keep increasing their revenue by developing a tailored SEO Strategy. Talk to me first What is included SEO SETUP Firstly, I ensure Google can find and index your website and its contents. I verify your site on all the major search engines (including Bing & Yahoo), review & address all other technical SEO aspects of your site (robots.txt, XML sitemap, SSL certificate) that can affect your rankings. HIGH QUALITY SEO AUDIT I start with a comprehensive manual audit of your website and identify major issues that should be resolved. Then I monitor your site’s performance monthly. It includes checking whether you have 404 pages, monitoring your website speed, identifying images, and other issues that require your attention. I notify you about our findings and recommendations in a comprehensive video and help you solve any SEO problems. SEO KEYWORDS RESEARCH & GAP I discover keywords that hold opportunities for the site content. I try to focus on keywords and topics with high search volume and low difficulty to help you stand out in your industry and show up for what your target audience is looking for. I also ensure you’re not missing out on keywords that your main competitors are ranking for. This way, you get a clear understanding of your strengths & weaknesses and what keyword strategy you should implement. SEO PAGES OPTIMISATION I make sure your website pages are relevant to search queries and attract qualified traffic. I also ensure you don’t have any meta keywords and use H1 heading tags throughout the site. Then I optimize your site's page titles and meta descriptions and make sure they aren’t too long and comply with the best SEO practices. CONTENT MARKETING Let your SEO campaigns take the fly with targeted Content Marketing that attracts new traffic every day. I also help you build online authority and increase your audience’s trust by enriching your content with quotes from top industry experts. STRATEGY CALL Once a month, I get on a call with you to discuss the strategy moving forward, provide my recommendations, and take into consideration your feedback. It helps me ensure we’re on the same page regarding your business goals and needs. Not the usual testimonials... Sean Work Founder @ Joudicious, Former VP of Inbound @ CrazyEgg Luca is an expert at UX for SEO and conversion rate optimizer. He's very knowledgeable in both subjects. Be sure to search for articles he's written for online marketing publications on these topics. Rand Fishkin Former CEO @ Moz, Co-Founder at SparkToro Luca's work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences. Mathieu Croset Managing Director @ Marvelous Digital Luca was very helpful and his expertise is real. Very professional, with some research and 1 hour consultation call he was able to resolve a big issue for us. Will definitely work with him again! Why Luca Tagliaferro? I am recognised expert in SEO, Yahoo! Finance inserted me in the Top 20 Influencers to follow in 2019, a list of highly recommended go-to experts to for anything related to Digital Marketing. I have marketing experience in more than 10 different industries, including SaaS, Public Authorities, B2B Engineering, B2C, Online courses, Publishing & News. I am subscription-based SEO freelancer, no monthly retainers. You can cancel anytime, no questions asked. I am Google Analytics, Tag Manager and Google Ads certified and hold a Master Degree in Digital Marketing from Portsmouth University, UK. I provide timely reporting and screen sharing videos to keep you in the loop at all times. READY TO START A BLOG? SIGN UP NOW
- How to start a successful blog in 2020 and make money
Page Top Register your blog name Buy hosting Install WordPress How to get content ideas keywordresearch firstarticle contentcalendar HOW TO START A BLOG LIKE A PRO IN 7 EASY STEPS USING WORDPRESS TO START A BLOG AND MAKE SIDE MONEY - 7 EASY TO REMEMBER STEPS Follow these steps to find out how to start a blog and make money on a side Do you want to learn how to start a blog? You keep reading everywhere about how easy it is to start a blog and how you can make money blogging instantly. You’ll learn how to start a blog today in 6 easy steps that’ll take about 10 to 15 minutes. I have been blogging for the last 10 years and started several blogs. I also run large companies' blogs to increase their revenues with content marketing. Disclosure : I am an affiliate for SEMRush, Bluehost and Wix, and will receive a commission if you sign up through my referral link. This is at no additional cost to you, and you will get great pricing through my link for the best possible products that I use myself for my daily work with my clients. , then use this tutorial below for easy directions. Click here to start a blog with WordPress If you’re looking to start a WordPress blog for cheap, then for your hosting needs may be your answer. Bluehost is a great web host and I personally have had a great experience with them. choosing Bluehost How to start a blog and make money in 7 easy steps Learn how to start a blog by following these simple steps: Register your blog name and pick a niche Buy hosting for your blog (get it online) Install WordPress How to get content ideas Prepare the keyword research and editorial plan How to write your WordPress post Are you using these ideas to monetise your content? 1. Register your blog name and pick a niche , then continue to follow the easy steps below. You can click here to purchase a domain name and create a blog The very first thing you will need to do when starting a WordPress blog on Bluehost is to think about what you want your domain name to be. This can be tough, and I would give some serious thought to this. I decided to come up with my own name and surname because I wanted to build a personal brand around Luca Tagliaferro. But this might not be your goal, so you might want to do something else with your blog. Choose a name that people can spell easily and without any spelling mistakes. As a general rule, the shorter, the better. Your blog’s niche is the general topic area that you’ll be focusing your content around. Examples include topics like travel, food, fashion, lifestyle, technology, and otherwise. Incorporating a word or two that clearly signals what your content is about, within the name of your blog (like travelshouse.com or watchlucawrite.com)—will be very helpful for your future blog readers. My top tips to pick a name are: Catchy: pick a name easy to remember Easy: make it easy to spell Short: and sweet Memorable: pick a name that relates to you and what you want to write about Advantages and disadvantages of using your own name Do you want to choose your own name? Great choice! One of the main advantages can be that the whole blogging activity will be associated with your name, and this helps spread your name around. When you'll write , it's easier for you to be recognized as an expert in your niche. guest blogs On the opposite side, think about what your name means for the niche you have chosen. Probably not much. If your name is Joseph for example, and you want to write about travel blogs, your name doesn't mean anything. But that's not a problem, you can call it Josephtravels.com, for example. What if I can't pick a name? If you can't decide on your blog name, you can start today like most of us do. Start anyway! Blog niches and names are relatively important for the success of your blog. The most successful companies and bloggers have names that have literally nothing to do with what they write about or what they sell. I am an example myself. Or take Coca Cola, Apple, Google, Amazon. Imagine you didn't know those companies, do their name matter? Probably not. Can I change my blog name later? Yes, you can easily change the name of your blog later, you’ll just need to buy a new domain name (around $10). While the name you choose for your blog is important, it’s something you can always change in the future—so don’t let this step hold you back. What happens if my name isn't available? When you start your blog with a hosting company like , they’ll let you choose your domain name later. If the domain name you want isn’t available, don’t get hung up at this stage—just select their option to choose your name later after getting everything else set up and you can have more time to think (remember, execution is what you’re here for, not perfection). Bluehost 2. Buy hosting for your blog (get it online) The second step in starting a blog, is actually getting your blog online. That’s what a web hosting company will do for you. In this step, you’ll be selecting the blogging platform and web hosting plan you’ll use to get your blog online. Before we go about selecting a platform and web hosting, let's talk about blog expenses. In order to receive the cheapest alternative for web hosting, all you need to do is choosing the Basic option at $3.95/month. This is a special offer if you click on my link, it also includes 60 days refund guarantee, no questions asked. It's only valid for my link and if you buy for 36 months. If you sign up for 24 months, it will cost 20% more and if you buy for 12 months, another additional 20% extra. The Basic plan is all you need, for now, you can skip the Plus, Choice Plus and Pro plans as they are more expensive. You can always change later when your blog will grow in readers and GB of storage. The amount of money you spend on the Plus and Pro plans is not justified at this stage, so you don't need them. You also don't need to buy hosting for unlimited websites, if you are a single person blogger like myself, all you have is 1 website so the Basic plan will do perfectly fine, for the moment. All the things that you need like SSL encryption to make your domain secure and 25 subdomains are, to be honest with you, even more than many standard websites even display. As you can see in the image below, when you choose the 36-months plan, you'll also get a FREE domain name, which comes useful because you can save money. One domain name could cost you from $5 to unlimited money, I have seen domain names costing $5,000 for the value they convey in terms of marketing. Also, another thing I have to say is that you probably don't need to buy the extra upgrades Bluehost is providing at this stage. The only one you really need is the Domain Privacy Protection, this means nobody can associate your personal name and home address with your domain name. It's a level of privacy I recommend. But with regards to SiteLock Security and Codeguards, you can skip those ones. PICK YOUR BLOG'S DOMAIN NAME After you have chosen a plan, the next step is choosing your blog domain's name. During your checkout process, when you get to this point, you can create your domain name. If you don't have a domain name at this stage, you can skip this step. Even if you do have a domain name, but it's not available, you can still skip this section and add it later. How? Have a look at the image below. Simply click to "I'll create my domain later". Alternative web hosting platforms worth considering I have hosted 5 websites on Siteground in the last 3 years and still have a couple of them. They offer similar features as Dreamhost. They also offer 1-click Wordpress installation and for those blog wanting to offer e-commerce, they also offer WooCommerce installation. WooCommerce is the official WordPress e-commerce platform. - Siteground In terms of costs, they cost a much as Dreamhost at $2,95/month for their StartUp Plan, which includes 1 website, free WordPress integration and up to 10,000 visitors per month. 3. Install WordPress Okay, this is probably the step that all of you have been waiting for. If you want to start a WordPress blog on Bluehost then continue reading. This part isn’t hard at all. Bluehost makes it very easy to create a WordPress blog and it is FREE. After you create your password, Bluehost guides you through exactly what you need to do in order to start a blog. First, Bluehost will ask you to pick a theme. You can just pick a random one here or find one that you actually like. You can change it later so it’s not a big deal or just scroll to the bottom and skip this step. Remember, there are many free ones too! Click on “Start Building” On the next screen, you can choose “Business” or “Personal” – it’s up to you. Or, you can click the “I don’t need help.” WOOHOO! You now have a WordPress blog. You will have to work on the design and producing high-quality content, of course. Good luck! If you sign up for Bluehost, but you are confused for any reason (such as how to set it up, picking a plan, pricing, etc.), you can always send me an email and I can help you out. That’s what I’m here for so don’t be afraid to send me an email at . email@example.com READY TO START A BLOG? SIGN UP WITH BLUEHOST FOR $2,95/MONTH SIGN UP NOW 4. How to get content ideas Think about this. What's the reason why you read a blog? Does it look nice? Do they publish frequently? Are the articles long and informative? All those things help, but they are not the main reason. . Creating strong content is what will bring you readers and help you to eventually make money blogging can be a very profitable venture. You read the blog because you care about what they say This is why the first thing you need to do, is come up with content ideas that people want to read about. Here are 3 ideas for finding content people care about, with examples. Idea number 1: writing based on your personal passion While there are some risks in choosing a blog niche based on your interests, it certainly doesn't have to be a receipt for disaster. Using your own know-how to create interesting and valuable content can be extremely profitable. For start, writing about your own passion can help you stay motivated because starting a blog and making money out of it, it's not simple and you'll have to overcome lots of hurdles and problems if you are deeply invested in what you are creating. Eric Bandholz started as a blog discussing sales and business strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard-grooming products. beardband Do I need to start finding my niche early? The example above suggest you don't have to. You can write about things that simply interest you without a precise calendar or strategy to stick to. However, it's advisable that you find a niche soon rather than later, the reason being that you inform your audience on how to find you and it's easier for when you connect with other bloggers. Do I need to learn how to position my website on search engine? With billions of queries searched every day on Google, you probably have to learn SEO quite early. Users go to Google and Bing to find information, make a purchase, find new websites and these search engines have all content organised in search results. If you want your blog to come on top, you should definitely . learn SEO Idea number 2: consider your professional experience Has working in a particular industry made you know the ins and outs? Maybe you have a skill set that is particularly attractive and you can use it to start writing about a particular topic? Turning your work experience into a blog is a smart way to enter a market with a leg up that isn't easy for others to copy and duplicate. is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a designer by trade, pivoted from a running a freelance web design shop to generating more passive revenue through Retro Supply’s blog, then turning it into a digital shop. Retro Supply Idea number 3: read customers reviews on trendy products Whether you already have a blog or not, there is a wealth of insight you can glean from customer reviews. If you already have an established blog that monetizes as a side income, you are most probably promoting other companies' products and you can see what customers are saying about the products you promote. Are there are any trends or interesting bits of feedback you can use as inspiration to write about? If you don’t currently have a blog, have a look at customer reviews for other brands and products in the industry you want to explore. What “wishlist” feedback is being shared about potential improvements to already successful products? You pick and choose lots of products online and check if they have an affiliate program. If so, you join as an affiliate and write reviews for those products. Andrea Pilotti is the founder of GuidaAcquisti.net, the largest Italian reviews website for households products. Andrea and his team review on a daily basis washing machine, fridges, technology products. Then they join the affiliate programs and with this type of content, without even having an online shop, they generate six digits profit per year. 5. Prepare keywords research and editorial plan Your official website is now ready to be published. Now you can really start to create contents. Everything is exciting, beautiful...but what content should we write about? Use the list above on how to start with content ideas, this is a very good starting point. But what if you come up with ideas that people are actually not interested about? Let's say you are a mum with many ideas around solf play games with your children (I know about this because I have one child myself), but how do you know for sure that there is a demand for this type of topic? This is when keywords research comes to help. The starting point of your keyword research is exactly your niche. When you have a niche, try searching Facebook posts or head down to Quora.com to find out what are the most common questions. Let's continue with the soft play example and see which common questions are frequently asked: What are the best indoor children games? Where can I buy soft play equipment for the house? Why is it important to have a play area for kids? These actually questions that I have searched on Quora myself, so they are real questions people are asking. Now, write down 5-10 questions and ideas including your own ideas and topics that you want to talk about. This is the base for your keywords research. There are also other methods to find ideas for your content. One of the most used tools is AnswerThePublic.com Before starting this guide, I have searched "how to start a blog", for example. As a result, you'll find all the questions and searches people have made on the topic of how to start a blog. This can help when you'll have to niche down your articles. The more your articles will answer people's questions, the more your audience will find them interesting. Once we have found out about the topics, we need to think about numbers: this is when we check search volumes, which means how many times per month a keyword is searched. The best keyword volumes for a brand new blog are those between 500 and 800 searches per month. If they have less searches there is risk that you won't get enough traffic to your website. If they are higher than that, you'll have to compete with much more established and powerful blogs and it will be really hard to climb on top of search engines. There are a few tool that allow you to search keywords volumes. My favourite is because it can go from basic to super advanced SEO functionalities for all bloggers and it allows you to analyse hundreds of factors contributing to search engines rankings. SEMRush : now because it will one of your best allies to count on when growing your blog. Pro Tip create a free account with SEMRush I strongly advise you to start the 7 days free trial provided by SEMRush. This will allow you to explore it for a week at no costs, including all the premium functionalities. If you decide you don't want to use it, just download all the data you have found and cancel your free trial before the end of the 7 days. and you won't be billed for anything. You can also keep using SEMRush for free in its limited version. You'll have enough material for at leat 1 year But let's come back to where we were. Below you'll see, for example, the results for the keyword research "how to start a blog". Especially if you have basic skills, I advise you to opt for some keywords that have a low Keyword Difficulty, because this way you have better chances of positioning your blog on Google. I can assure you it's very frustrating writing dozens and dozens of articles that nobody will ever read. In this case how can you choose a keyword that has a lower Keyword Difficulty? The answer is very simple, just opt for the long and medium tail keywords. What are the long tail keywords? , real phrases, that have lower search volumes but also a lower competition and difficulty. Long tail are longer keywords , 50% of total queries on search engines is composed by four or more words. This means that more than half of the global search queries is about something specific. Going back to the example of "start a blog" (also called short tail keyword), here are a few examples of long tail keywords: According to Hubspot how to start a successful blog in 2021 how to start a blog with Wordpress how can I start a fitness blog offers you many solutions about the long tail keywords you need to use, showing you how they are used by your direct competitors, what are the regional and global volumes, how you should structure your article and what are the semantically-related keywords that you should insert to give you better chances to climb up on Google. SEMRush You can also download the that will explain you in a very detailed way how to analyse your competitors. free e-book from SEMRush There are also other tools you can use for this task, including Google Keyword Planner that will help you with planning your paid advertising on Google. These are the tools that I advise you to use regularly: Semrush Answer the Public Ahrefs Wordtracker ScreamingFrog Google Trends Moz Keyword Explorer Taking a step further: how to brainstorm smart blog post ideas (using keywords research) You have to do smart keywords research in order to generate the right blog ideas that will actually bring you readers. The beauty of a blog is that you can write whatever you want, but it doesn't always come naturally. That's why I believe a simple content calendar . It's just a roadmap to give you some indication of what needs to be written. Here is how you can come up with keywords ideas: : Start by writing down as many ideas or keywords that you can. Aim for things you know your target audience would find valuable. Brainstorm topics and write them all down : Use a keyword research tool like SEMRush (pictured above), Twinword Ideas (free), or Moz to get more ideas. Use a keyword research tool to gather even more ideas : Take all of your terms and start to refine them. Are there duplicates that you can lump together? Lump similar ideas together : Now, turn to your editorial calendar spreadsheet and include your keyword, estimated search volume, difficulty and opportunity. Looking at all these, assign a priority to each one topic, on a scale of 1-5 (or a basic High-Medium-Low). Put your ideas in a spreadsheet and prioritize Take your top priorities and set deadlines for them. Look for topics that hit all three key needs: Fits your niche, are genuine needs of your readers, and have potential to drive traffic to your blog from search engines. Outline content that hits all three key needs: Once you have nailed keywords research, it's time to prepare your editorial calendar. I don't think there are any definitions about editorial calendar, so I'll make up mine own: "An editorial plan is a document (Excel, Word, etc,) that helps us to create an editorial strategy for our blog and in which we include all the keywords we want to target, related keywords data, blog titles and other info so that we can build a strategic plan for the blog." That's because a blog is, most of all, a business and you should approach it that way. You would never trust a company that doesn't plan, right? I have even prepared an editorial plan that you can use for your own projects. It's the same plan that I use with my clients and it's very useful whether you delegate writing to content writers or you write them yourself. Download the content calendar here (it's free, no email required). : many of the guides that you'll find on the web stop right here. But I have decided to go an extra mile and explain you some of the things that you need to start and run a blog, if you want your blogging business to be successful and sustainable. Next Pro Tip It's hard to find such a detailed, long and valuable guide elsewhere. Most of all, it's hard to find a guide that really generates revenue for you. I don't do any theory or fluff, but I share my experience of 10 years in digital marketing, of which 8 building and growing blogs with thousand of visitors per day. Before you get too far down the road of creating a blog post, laying down your content calendar and writing your first blog post, you need to answer one simple question... Why? Why do you care for the topic you are blogging about? Why should other people listen to what you are saying? Why is this a topic that you can add value to? Writing a blog post headline that encourages readers to click through One of the reasons you chose to start a blog was to attract readers, right? Well, it pays dividends to put some effort into learning that’ll entice readers and most importantly—deliver on the promise of what your article is actually helping readers to accomplish. how to write a headline So let’s say you’ve determined that your hiking blog should start by breaking down some underrated walks in Southern Hampshire. Next, click into the “Add title” bar on your new post page and type in a title like… "15 scenic walks you have never heard of in Hampshire" As a starting point to writing a strong title, learn by observing the headlines of other successful bloggers in your niche: Do they often lead with numbers? How many of their article headlines include parentheses? Does it seem like a best practice to capitalize the first letter of every word? Check out a few of the most recent headlines from so you can get some inspiration on how you might want to structure your headlines. my blog on. If you’re still unsure about how to title a new post, then do a Google search for the target keyword phrase you’re going after and gather inspiration for the ways other titles are written—be sure not to directly copy other bloggers, but that’ll point you in the right directi Now, if like me, you appreciate great design—before you hit publish on your first blog post, there’s one last step you could take. that blog posts with images get 94% more views than those without. And when it comes to posts getting shared on social media, that those without one, while . Adding a few visual elements can almost double your amount of views and expand the shares a blog post gets. Studies show tweets with photos get 150% more retweets Facebook posts with images get 2.3X more engagement 6. How to write your first WordPress article Now that your editorial plan is ready, it's finally time to start writing your first WordPress article. Go to WordPress and click to Posts > Add New Post. To write an effective post that can check all the boxes for Google and your readers, you should pay attention to a few things. First of all, you always have to write quality contents that could make a difference. I know this is something you'll see everywhere in the marketing world, but look at how many blogs you have out there that are simply rubbish. Here are my personal opinions on what makes an article "valuable": Offer solutions that can be , give you readers something to do; applied straight away and support your statements with authoritative citations, real case studies and results; Show off your skills and experience Help people in a genuine and honest way; without getting into click-baiting. There are many tools that can help you evaluate the effectiveness of your headlines. Make your posts headlines attention grabbing in your articles that could help your readers get into more details; Add images, videos and infographic images , exactly as I am doing myself in this guide. Leave many white spaces that help reading on the screen, which is notoriously more difficult than reading on paper; Write short and clear sentences , both numbered and unordered; Use bullets points such as H2 and H3 to facilitate posts reading; Use sub-headlines Highlight with or to make a point and grab people's attention on a word; bold Italic Even if it doesn't exist a minimum word count, . write posts with more than 1,000 words 7. Are you using these monetisation ideas? In the last month of 2020 (that is December), my blog generated $9,807.97 in revenue. I share this not to brag, but so that you’ll understand I know what I’m talking about when it comes to starting a blog and making a generous side income with it. Moreover, I’ll be the first to tell you that these kinds of income figures are typical with blogging—and that it’s taken me less than 2 years to reach this point in my blog business. Even if monetisation doesn't come quickly, especially if you start your blog from scratch, it’s good to have an idea of which ways you’d like to as you go into this new adventure. Some of these monetisation strategies will be easier than others to implement while your readership is still growing. make money blogging When it comes to my favourite techniques to generate money, I tell you right now that I don't use any Google AdSense and that I have a few affiliate links in my blog as I have joined only 5 affiliate programs so I almost generate no passive income. 1. Freelancing (selling your services) If you want to begin earning from your blog as quickly as possible, then selling your services (by landing , freelance writing gigs or otherwise selling your expertise as a service) is the easiest option by far. SEO jobs All you really need in order to land a freelance client, is a strong enough pitch, which is where choosing to start a blog (first) will help significantly. You’ll want to build out your key pages (About, Contact, Hire Me) and showcase at least a couple examples of the type of work you’ve done that you’ll soon be pitching freelance clients on. Today, I still regularly book new freelance clients on and I’m brought on to advise and execute on creating blog marketing campaigns for many organizations. Fiverr Pro If freelancing sounds like your cup of tea, you’ll want to read my guide on how to become a . Fiverr Pro Seller 2. Affiliate Marketing Like we mentioned earlier, is one of the best ways to monetise your blog, and it’s certainly at the top of our list. Why? Because it’s simple, passive income – just how it should be. If you aren’t already familiar, affiliate marketing is essentially a practice that bloggers use to refer their readers to products or brands, with whom they have an affiliate marketing partnership. Brands will pay you a percentage of a purchase made if the purchase was made through your website or linked from your website. affiliate marketing This example from : entrepreneur.com is a great one “For example, if you’re running a fitness blog, you can easily sell affiliate health, weight loss, or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income.” Most of the biggest brands have affiliate programs. Think companies like Amazon, all the way down to key players in specific niches like online education where brands like CreativeLive and Udemy have lucrative programs. 3. eBooks eBooks are another great way to make money online because you can write them yourself and sell them yourself. Essentially, your blog is already one big eBook, but now you can expand a bit more on some of the topics that you frequently write about for your most interested readers. You can even promote your eBook through your blog posts by saying something like, “if you’re looking for some more information on this topic, I recently wrote an eBook that goes a bit deeper. For just $Xx.xx, you can purchase it here!” eBooks really are great because you can get people to not only subscribe to your blog, but to get on board with what you have to offer. From there, you can begin to use that eBook to not only earn you money, but to generate leads and build up your following. 4. Online Courses & Workshops If you write about a technical or practical skill on your blog, it would be a wise idea to offer online courses and workshops. Not only would this be a fantastic way to market your brand, but it’ll also be a good way for your followers and readers to really get to know you as a person. It’s one thing to get to know someone by reading their writing, but it’s something entirely different to actually hear their voice and learn from them – even if it’s done remotely and at the other end of a screen. For example, if you publish a blog on photography or design, it would be a good idea to create a course or a workshop based around a specific skill like lighting and printing, or even a Photoshop or Illustrator crash course. 5. Advertisements & Sponsorships This one might be a bit harder to take advantage of because it’ll require you to have a clear and proven following for your blog. Again, it’s not impossible, but it’ll certainly require some leg work to build up your blog from the ground up. You’ll want to have a web designer or developer build in some advertising space on your blog, but you’ll also want to ensure that it doesn’t disrupt the experience of your readers. After all, how often would you return back to a blog that was difficult to read because an ad would pop up on the screen every 5 minutes or so? You wouldn’t! However, it is worth considering that these types of advertisements and sponsorships can be quite lucrative, but you’ll have to make it work in a way that makes sense. It’s all trial and error. 6. Start a Podcast This is a new one that we’re only recommending because it’s clear that the podcast craze is more than just a craze – it’s a full-blown industry, and it’s growing quickly. The best part about podcasting is that it takes relatively little effort to create or to publish, and you can certainly turn a nice profit if you’ve got a following of people willing to read and listen to what you have to say. For instance, your blog could be a space where you introduce the topics that you plan to talk about later on in your podcast. With a short blog post, you can easily lay the ground work for a two hour podcast that your readers would have to pay for if they want to listen. Not to mention, you can also use your blog as a place to promote your podcast and to have your listeners continue the conversation. It’s a great way to stay modern, current, and on-trend too. It's time to monetise your blog Now that you’ve heard all about our top 6 ways to monetize your blog, it’s time to put them to the test. If you’ve already got your blog established, it should be as simple as picking the strategy that works best for you. From there, you can hit the ground running. Conclusion and takeaways We are at the end of this long guide on . The information I have provided is really a lot and maybe you'll feel a bit confused right now. how to create a blog and monetise it Don't worry, it's a normal process, you'll always feel overwhelmed when you learn new information. Ultimately, growing a successful blog all boils down to being If you want people to read what you’re writing, you need to give them a reason to. excited and engaged with your new blog. Write exciting content, connect with people in your niche and enthusiastically share what you’re working on. The traffic, monetization and everything else will follow. I wrote this guide because starting a blog has been one of the most empowering, life-changing decisions I’ve made in my life. And I hope that by now you feel confident enough to go out there and start a blog of your own. Quick summary of how ti start a blog in 2021: Register your blog name and pick a niche Buy hosting for your blog (get it online) Install WordPress How to get content ideas Prepare the keyword research and editorial plan How to write your WordPress post Are you using these ideas to monetise your content? That's it! Will you take the leap and start your own blog this year? Drop me a line in the comments below. 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