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- 1-Hour SEO Consultation
Yahoo! Finance Top 20 SEO Influencer in the world in 2019, I am the go-to expert for anything SEO related. My advice is regularly featured on SEMRush, SearchEngineLand, CrazyEgg and more. I have provided my expertise for SEO for content marketing, along with technical SEO implementations.
- Zero to a Hundred: an SEO backlinks case study
Last year, I created the ROI of guest blogging research. This post was strategically built with two goals in mind: First of all, I wanted to share original data about the value of guest posting in marketing. The data was shared by 20 of the best global SEO experts including Rand Fishkin, Mark Preston, Alexandra Tachalova, Lukasz Zelezny, Julia McCoy, and many more. It worked because I got data from 379 guest posts which makes it a relatively good sample, very strong in terms of results and trends discovered. The post now ranks #1 on Google for "ROI of guest posting". Second, I have built that content with the purpose of attracting links and social shares from those experts who participated in my survey. And this also worked. I got 100 referring domains from 102 different IP addresses linking back to that research, and 245 referring links. Why did I create the ROI of guest posting research? If you work in SEO, you have probably a few guest posts under your belt. It's common knowledge that they are one of the best ways to build backlinks. Right? Not really, according to the data that I have collected. However, guest blogging is still one of SEO's favorite methods to attract backlinks (at least according to Google). If you don't want to pay for acquiring backlinks, or can't do a Digital PR campaign because they are expensive, then your best bet is to become a guest blogger. You write for other, large websites in exchange for a link back to your resources and pages. Right? Yes, you have got a new link. Sure. This is very well done. But the problem is this one: How do you scale the process? This is when original research from surveys comes to help. Original data and statistics tend to get more links than any other type of content. They are often not updated. And the participants tend to share your research. This means that statistics and original data posts are the best candidates for attracting new links on scale. Let's dig into the topic. 1. Original data posts tend to receive more links Every original data post, as long as the data reveals something interesting, gets tons of backlinks. If you check for example this post from Hubspot on the preferred story platform, backed by original data, you see 136 backlinks: This normally happens because bloggers, guest bloggers and journalists cite statistics from these types of posts into their blog posts. 2. The survey participants tend to share your research For example, look at this post from Moz where the Link Building Expert Alexandra Tachalova talks about referral traffic: The guest writer cites many statistics and links to the source, one of which is my ROI of guest posting blog posts. Having carefully chosen who answered my survey, i.e. SEO guest bloggers with an impressive record of writing for very well-known marketing publications, I knew that some of them would have linked back to my research. Look at this same post on Moz with a link to my guest blogging ROI. This happened because Alexandra Tachalova was one of the top SEO experts who answered my survey, so she knew the source of information and linked it. Also, these big names in SEO tend to have large followings on social media, for example, Rand Fishkin has 400,000 Twitter followers and over 100,000 on LinkedIn. He also shared the data of my research both on Twitter and LinkedIn after he took the time to answer my research questions. 3. Statistics and research articles are not often updated People don't really check their statistics pages well, they don't update them. One of the most common errors they create is deleting old numbers from a website without replacing them with new ones. The issue is that when numbers are deleted, citations and links are left behind. Another issue is that in the fast-moving industry as SEO and blogging, stats become a legacy every year and nobody will link to it anymore. When you make a survey in 2021 about "the state of...", the survey becomes old in 2022 and there is no way you can update it because the only way to repropose new numbers is to build a new survey. For example, Orbit Media runs a blogging survey each year and in 2020 it became the 7th time in a row that Andy Crestodina has built this survey: That's because data from a year prior is not interesting to anyone. What I did You may have a general idea of where I'm going with this. Don't worry if this isn't the case. I'll walk you through the whole procedure below. Here's how I went about it: How I have discovered a winning subject I created the survey goals and questions How I have nailed down the chance experts would reply Turn cold numbers into an engaging story Step 1. Discovering a winning topic To be completely honest with you, I wanted to talk about guest posting because in the last 5 years I have been writing for many websites as a guest writer without having much success. My research was a result of my frustration at not being able to understand the value of guest posting. Despite working my *** off to write for the likes of SearchEngineLand.com, Smartinsights.com, SEMrush.com, SearchEnginewatch.com and Crazyegg.com, I didn't get much referral traffic t my blog, I wasn't offered a new job, I wasn't invited to speak at a conference and I still struggled to understand what is the whole point of guest blogging. So I thought, am I doing something wrong? I have messaged my friend Mark Preston on LinkedIn to ask him if he got much from his post on Moz. Then I have messaged other SEOs to find out why they keep writing for these huge blogs and what they get out of it. These emails exchanges gave me a bunch of new ideas and even more questions to answer: What am I missing? Why do these experts keep writing for free? Is there more to guest blogging that I don't know of? Is it true that guest blogging doesn't generate referral traffic? Finally, I have decided to ask Google, of course: Google said guest posting brings some benefits: You can establish yourself as an authority Connect with other leaders Build relationships The truth was that I wasn't happy with the reply, the effort didn't seem to bring me any immediate return, value, or result. Finally, I have decided to speak to the guest authors themselves and find out more about their "secrets" of guest posting. The only two challenges I had now were: how to get the data I need to make decisions on. how to make experts take the time off their busy schedule to reply with numbers. Step 2. I created the survey questions Before approaching any expert, I had to have very clear about what my goals were. What did I want to ask? what kind of questions did I need to ask that would help me find out the truth? This is the typical approach to questions development that researchers, uni students, and scientists use to take into account every angle and every detail. I like this process because it's scientific. I have used it when I was a student during my Master's Degree in Digital Marketing so I have used it again for this research. To make it scientific, I firstly thought of the objective. What do I want to achieve and what decision will I make with the result? I decided to simply check whether some of the most popular statements about guest blogging are true or false: Does guest blogging generate referral traffic? Does guest blogging make you any money? Is it the right strategy for achieving more backlinks? This was my research goal. Next, I needed to make sure the SEO experts would reply to my questions. Step 3. I have nailed down the chance experts would reply Despite the fact that I didn't have a large following on social media and that I was fairly unknown in the world of SEO, I succeeded in outreaching several global experts and get them to reply for 15 minutes to my survey questions. How did I achieve this? How did I motivate them to not only read my cold outreach email but also to thank me for involving them in this project? I have used one of the 6 persuasion techniques, the principle of Authority. In every single cold outreach email to an expert, I have mentioned that I was working in partnership with Rand Fishkin because everybody knows him in the SEO world - former CEO of Moz and Founder of SparkToro, for those who don't know. So as a first step, I have reached out to Rand, here is the email I sent, very simple and straight to the point: Rand was enthusiastic about the whole project: Of course, I made sure Rand would know what I was doing and that I wasn't using his name to only get people to reply, so I have asked if he wanted to say we work in partnership for this research. After all, Rand is interested in the results because the topic concerns lots of his followers and it's a great way to advance the world of digital marketing in general. Having secured his participation, I was now in a position to outreach other experts and ask them to answer my questions that Rand would eventually amplify and share on his huge network. This was a win-win-win situation. A win for me because I would get the data I needed, a win for Rand Fishkin because he would have something worth sharing, and a win for other SEO experts because of course, I would mention, praise, and link back to them. My idea worked very well, I got 20 answers from Alexandra Tachalova (former global Marketing director of SEMRush and now founder of Digital Olympus), Julia McCoy (Content Exert), Anders Hjorth, Kelsey Reaves, Mark Preston (Head of Digital at Hakin Group), Ryan Robinson (highly successful blogger), Manish Dudharejia, President and Founder of E2M Solutions and many more experts. Step 4. Turn cold numbers into an engaging story Having secured enough data from a diverse audience of top expert respondents, I had enough data in my hands, with the answers that I needed. Despite this, presenting only numbers would become a cold article, not very engaging for anyone reading it. I didn't want to simply create Excel graphs and show them to my readers. I wanted people to follow me through my journey of how I decided to write about the guest posting ROI and what I have learned from it. People consume numbers and statistics the same way they consume a blog post if there is a story around it. This is what I have done: First, I have introduced myself as the main character of this story. How I struggled to get approved, struggles to get any benefits. This made people connect. Second, I have presented the villain of this story which is the complete absence of referral traffic, which creates a problem for every guest writer. This created a surprise and also some frustrations that people could relate to. A simple LinkedIn post would provide me more traffic than an article on Searchengineland.com Then, I focussed on the hero of this story, which is the value of guest posting. Experts could still see the value and that was the reason why they use this technique so much. I also listed all the benefits experts were getting from guest posting that made me rethink the whole process. My results In total, out of about 49 outreach emails sent to the experts, 20 replied and 29 ignored me which makes it a 68.9% reply rate. In total, I got 100 backlinks from 102 IP addresses As for social shares, I got 59 shares, over 5,000 views, 38 comments on LinkedIn, and 23 on Twitter. Of course, the quantity is not bad, what about the quality? The most influential person that made all of this happen replied (Rand Fishkin). Thanks to his participation, I could perform the authority piece that made others participate too. Outreaching experts had also other benefits: One SEO expert also linked my article from the Moz blog, which we all know how valuable it is. This link from Moz turned into more links on other websites and experts that I didn't contact. Another expert shared it on social media which turned other people to share it. What about the domain authority distribution? 1 domain had the authority of 90+, 5 domains an authority from 81 to 90. 5 from 71 to 80, and the majority from 11 to 20. From these metrics, I could say that the websites have high traffic, like Moz for example so all of the cumulative results are great. Could I make these numbers better? Despite the campaign's success, some may argue that 20 replies to my survey aren't particularly impressive. That may have been true for a scientific, large-scale study, but for me, it was very difficult, and more people that never heard from my didn't reply or asked me for money to reply. However, there are two ways we almost certainly could have improved my reply rate. Make the sample bigger Cold emails work well only if the person on the other side is interested in what you are offering, which is normally money or exposure. I couldn't afford to pay people but I had the support of one of the most influential SEO experts in the world who provided exposure. Going back and forth with hundreds of emails wasn't really exciting because I literally spent weeks gathering the data. But considering that I have done 0 link outreach, only data collection outreach, and still generating 100 backlinks of that quality, it's something I am very proud of. 2. Send more follow up Sending three follow-up emails, according to Authority Hacker's study of over 600,000 outreach emails, at least doubled their results. We didn't send any automated follow-ups, however, because we didn't want to annoy people. Most link builders will think this is crazy, but we only ran this campaign to test our strategy. Our goal wasn't to collect as many links as we could. That's why we only contacted people who promised to link to us but didn't do so within two weeks. Our data acquisition rate would have been at least 90% percent if we had followed Authority Hacker's advice and sent three follow-ups.
- SEOs: 4 things that make them mad and people shouldn't say
I have decided to write this article because as an SEO pro for many years now, I have become terribly allergic to some astonishingly stupid comments. I am really tired of those that have opinionated comments on social media and the Internet in general, without any education, experience or qualification. With a bit of sarcasm and provocation, here are four of the things that get SEOs really crossed! Obviously, it goes without saying that every job has its plus and minuses and statistically the disadvantages are more familiar to those who actually work in SEO and less to those who only heard about it. I have written this article for the SEO professionals who have worked their *** off for ranking websites organically on Google (sorry Bing, you don't count) and are tired of listening to clichés. 1. Doing SEO is easy, you just have to write content So...obviously, I can't speak on behalf of all SEOs out there, but knowing how hard it is to rank a website on the top Google positions (again, sorry Bing, you got work to do), I feel that saying "doing SEO is easy, you just need to write content" is something I really cannot stand. Let's clarify what skills you need to do to be competitive in search: Learn about your target audience Do keywords and topic research to match their searches and intents Technical SEO (not an exhaustive list): Core Web Vitals Page Speed Indexing Crawling Robots.txt Log File Analysis Backlinks analysis and outreach On-page SEO Content Optimisation and copywriting TF-IDF Optimisation Competitors Analysis SEO Audits Knowledge of all SEO tools (not an exhaustive list): Search Console GA SEMRush/ Ahrefs / SERanking/ Moz/ Majestic ScreamingFrog DataStudio Data Analysis Advanced Excel Data communication Data action Recommendations And that's only limited to those working in-house because those SEOs working in agencies also have to develop other skills, such as clients' development and management, project management and communication. Now, since math is not an opinion, to become an excellent SEO you need to have those 11 skills listed so the first person that will tell me again "doing SEO is easy, you just need to write content" will get from me a 400 words article and see how far he goes. 2. Who cares about conversions, the SEO job is done when you reach position 1! If you are in a business that makes money online, you should know that generating traffic for the sake of it won't grow your business. This means that as an SEO you'll lose your job (or your client) sooner rather than later. So let's debunk a myth: traffic IS NOT all the same! It's already hard enough to have to deal with Google itself (Bing doesn't count, too small), the algorithm changes, the competitors, the fact that writing content is very time-consuming. We shouldn't have to worry about the quality of this content too. Right? WRONG! The main goal of SEO is to produce revenue, so the real SEOs don't stop at traffic generation. They go beyond and optimise the entire marketing funnel. So next time you talk to an SEO about conversions, never say that they are not included, otherwise, you'll get another 400 words article optimised for the keyword "iPhone alternatives" for a mortgage comparison website. 3. SEOs favourite metric? Domain Authority Take the time to read this story. Just a few days ago, I happened to read on Twitter a debate between a small copywriter and the mightly Google itself. The fight was about Domain Authority. John Mueller, whose Tweet then was deleted, replied to her. John asked in a sarcastic way to Moz (the inventor of DA) to push this lady's blog DA up so she could monetize her blog. This simple reply from Google triggered all sort of reactions on the Internet, with some authoritative blogs publishing the "news". The problem is deeply rooted in SEO and here is why. On one side brands needs to see high Domain Authority before they invest money in a blog, and this puts pressure on bloggers to work on increasing their DA to be able to monetize better from their creations. On the other side, DA is a metric developed by Moz, not by Google, which makes it completely useless in the eyes of Google. So, next time someone is saying SEOs should work to improve their websites DA, please have some respect, it's a tough job. 4. I am not paying for an SEO audit, I don't want to learn about errors on my website Those who know me, also know that this one is really getting me upset. So let me get this straight: if you have a problem with your headache, you wouldn't go to a doctor to ask him what is causing your headache, because you don't want to learn about possible issues that you might have. Okay, good luck with the diagnosis then! In any case, I am certain of two things: If you don't audit your website, how can you possibly know what needs to be fixed? I don't do guesswork, I do work that is informed by data as the bare minimum. It seems like you already know the answer to your errors, so why do you come to me in the first place? And remember that an audit doesn't have to be done on an entire website, you can also audit 1 single page if you wanted to. As a bare minimum, you need to have some data to look at and assess opportunities, threats and things that need improvement.
- SEO services you can buy for less than £500
I am sure you have tried to buy SEO services and noticed the price tag is often very high, especially unaffordable for small websites with small budgets. So let me ask you a question: did you know there are SEO services you can buy for less than £500 ($550)? I know it because I offer them. So what can you buy that costs less than £500? How do you know when it has a positive impact on your website? These questions will be answered in the post of today. If you have a small budget and want to complete some SEO tasks without spending £5,000 on a monthly retainer, a one-off SEO service can help you accomplish something easily. Then, when Google will look at your website, it would find it optimised. While most of the times SEO services are offered on a retainer basis because you have been told that "SEO takes time" and "it's not a quick thing" (which are all true statements by the way), there are other services that actually can be done once every month and yet can drive some organic traffic and ranking improvements. This makes them more affordable, which in turn allows you to get even more budget left for other activities. If you are not going to throw money on expensive monthly SEO retainers, then these SEO one-off services could be ideal for your needs. The best SEO services for less than £500 Single page SEO Audit Optimise for Rich snippets Link building in bulk Semantic Content Optimisation Core Web Vitals Page Audit 1. Single Pages SEO Audits If you are looking to audit only one or two landing pages, or maybe the home page of your website, nothing stops you from buying an SEO audit for a few pages of your website. This will save you a ton of cash, single pages audits can be your match made in heaven. From H1, meta descriptions, backlinks, copy, keywords focus, internal links, technical SEO and content you can get all of those SEO elements checked, compared and optimised for less than £500. Not only is your page optimised for SEO with the right keywords focus, but it also got a technically perfect set up to help search engines crawl it, index it and rank it more accurately. Which in turn can rank better. Essentially, focussing on one single page rather than the entire website, allows you to unlock opportunities and threats on page level much quicker and easier by optimising your page 100% for SEO. 2. Optimise for rich snippets With Google always changing their search results and including new features over the last couple of years such as FAQs Schemas, Review Snippets, AMP, Featured Snippets, your website can struggle to keep up to date, which in turn means you struggle to seize the opportunity for generating new traffic. You can, for example, imitate what TripAdvisor is doing with FAQs Schemas, adding many many more links to their Google search results, but if you don't know how to code it and implement it correctly, you will be missing out. This can be done for less than $500 on a couple of pages that drive most of the traffic or have the type of content matching with FAQs. It's a good way to generate more traffic with a small budget without having to pay an expensive retainer. There are a few considerations to keep in mind when implementing FAQs tough, one of the most important being the fact that Google needs to see relevant content before it decides to display them on search results. So you need to put some thoughts into it beforehand. If you'd rather showcase a how-to type of content, you can think of implementing the How-to Snippet, showing users on Google how to complete a task with bullet points. 3. Link building in bulk Link building is one of the most challenging, time consuming and controversial tasks in SEO. But just because it's so difficult to implement and so important for your rankings, link building can be very expensive. It's quite easy for SEO agencies to charge often £2,000 or more to get you some links for your link building needs. Sometimes for Premium links, they charge £2,000 just for 1 link! However, often link building can be discounted if bought in bulks from the right people. Normally, a link with a high Domain Authority that costs £100 can be discounted to £75 if you buy a minimum of 6 links so you end up paying £450 for 6 quality links. Not bad! 4. Semantic Content Optimisation For those wanting to improve their copy and content on their very well established and authoritative websites and to give it a ranking boost without spending too much, semantic optimisation might be the right SEO service for you. Thanks to a document retrieval technique called TF-IDF, which I have explained on the CXL blog extensively, I am able to optimise your content by finding which terms your page is missing out on when compared to the top 10 rivals on Google. It also provides a better topic description, so your page doesn't have to suffer from non optimised content. Even if you have done SEO optimisation on your blog pages, even if you have optimised for speed, technical errors and keywords, there is still room to optimise for semantics. TF-IDF for SEO is an extremely popular technique, very well proven to work many times over and can seriously offer a ranking boost for those pages hanging on Google page 3 and 4 results. This technique is best used when a piece of a blog is losing traffic and needs a refresh. So think when you have published something 2-3 years ago that now needs a complete re-write because your competitors evolved, improved and optimised whereas your blog post is lacking new life. 5. Core Web Vitals Audit If you are looking for the absolute best web performance of your key pages, then you need to optimise for Core Web Vitals, improve speed, interactivity and overall page experience. Google is releasing this new algorithm update in mid-June 2021 and gave webmasters across the world enough notice month before. You might not see any quick win from it, because Google ranking factors are more than 200, so this piece of optimisation could take a while before it generates any effect. However, it doesn't matter when you see the effect, it matters that when that happens, your website is prepared for it. Generally, this type of optimization is done on a page by page level, and cannot be done on the entire website yet, simply because the metrics that Google uses are on a page level rather than on a website level. How to choose a low-cost SEO service When buying an SEO service with a low budget, you need to make sure your choice can bring tangible benefits, such as more traffic and conversions. The impact is one of the most important factors, think about whether the SEO service that you need is impacting your website in a positive way. The best SEO services under £500 can quickly bring you results on a page level, either because they laser-focus the attention on a page optimisation aspect, or because they use a particular technique that has proven to work for other pages before. The most impactful SEO service for small budgets, in my opinion, are the rich snippets, such as FAQs, review snippets, featured snippets and how-to snippets. Few websites use them and it has been found that when you get position "0" with a featured snippet, your page can get an extra 8.6% of traffic on top of what you are already generating with SEO. Also, buying an affordable SEO service also requires you to figure out which needs you actually have. You don't want to buy a service that is not needed, ending up wasting your money and buying another one.
- About Luca Tagliaferro | Tech & SEO Consultant
Hi, I am Luca Tagliaferro Luca is a recognized SEO professional with 10+ years of hands-on experience. He was nominated as one of the top Global Marketing Influencers by Yahoo! Finance . He is also an expert contributor at Search EngineLand , SEMrush , SmartInsights , CXL as well as a speaker at SMX London, SMXL Milan and other speaking events.. FILL OUT THE FORM BELOW & I'LL BE IN TOUCH SOON! Which kind of SEO help do you need? SEO Strategy SEO Audit Google Analytics Audit Phone Consultation SEND MESSAGE I share and talk a lot about SEO and blogging on Linkedin I am based in South London, UK, and work with clients from all over the world. FOLLOW ME
- MEET LUCA TAGLIAFERRO | SEO, CRO & ANALYTICS CONSULTANT | Portsmouth
GET IN TOUCH WITH LUCA Which kind of SEO help do you need? SEO Strategy SEO Audit Google Analytics Audit Phone Consultation SEND MESSAGE Get in touch if you want to work with Luca I usually work with medium and large businesses that have already invested in SEO and recognize the value in expanding this channel. They are willing and committed to investing in their own development. Luca is an expert at UX and conversion rates. He's very knowledgeable in both subjects. - Sean Work - Founder at Joudicious, Former VP of Inbound at CrazyEgg IF YOU NEED HELP WITH SEO, WEB ANALYTICS AND SEO BOOK A CALL TO SPEAK TO ME. I CAN ALSO DELIVER HIGHLY ENGAGING TRAININGS AT YOUR PREMISES ON SEO AND WEB ANALYTICS (WITH GOOGLE ANALYTICS AND TAG MANAGER). FOR A QUOTE PLEASE SEND ME A MESSAGE BY POPPING YOUR INFORMATION ON THE FORM ON THE RIGHT.
- SEO Consultant in London, UK | SEO Services
SEO Consultancy Yes, let's do it SEO Consultant Increasing your traffic is certainly one of the most challenging tasks for any online business, but it is also one of the most important to the success of your organization. SEO is one of the main methods although it is not the only one. However, compared to other acquisition channels, it has proven to be 15% more effective not only in generating traffic but also when it comes to traffic conversions. That's why you need a tested and proven methodology with a recognized expert. I'm Luca Tagliaferro, an expert SEO consultant based in Portsmouth, UK, 1 hour away from London. I'm different from other SEO consultants because my advice was posted on top of the best SEO blogs like Moz, SEMrush, SearchEngineLand, Smart Insights, CrazyEgg, SearchEngineWatch, and many more. I also have the confidence of top SEO professionals like Rand Fishkin, Sean Work, Alexandra Tachalova and named one of the top 20 influencers by Yahoo! Finance in 2019. When you are ready to grow your business with SEO, contact us. Get in touch Trusted by the best of the best digital experts Luca's work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences. Brian Dean Founder of Backlinko & Exploding Topics SEO for bloggers and online businesses The history of SEO is not long, it started about 23 years ago when Google launched its first search engine to the world in 1998 with a precise mission to "organize the world's information and make it universally accessible and useful". Then they have released PageRank, an algorithm based on keywords and backlinks so the SEO industry jumped on the gold wagon and started to create backlinks from directories, blog comments and stuff keywords inside page contents to manipulate search engines. Since then, Google has updated the algorithm many time, PageRank doesn't exist anymore and the SEO business is more difficult and challenging than ever, requiring constant updates as the learning curve never ends. Today, SEOs work with more than 200 ranking factors including technical SEO , site speed, crawling issues, off-page SEO, backlinks, user generated content , content creation, content semantic analysis, keywords research and website structure and design . That's why hiring a freelance SEO consultant with a long history of successful projects and experiences is the only available choice for growing online traffic. SEO BLOGGING AND EDUCATIONAL CONTENT Whether you are a blogger, SEO specialist or a business owner who wants to learn more about SEO , I have a comprehensive portfolio of more than 100 articles covering blogging , SEO, traffic acquisition and conversion optimisa tion . Here are some of the topic I cover in my blog: SEO Featured snippets - case studies on how to get featured snippets on top of Google Guest posting original studies and researches - I have interviewed more than 20 SEO professionals to uncover their experiences with guest posting Google Tag Manager for SEO - what you can accomplish using GTM for SEO tasks and strategies. FAQ Schema snippets - how to add FAQs directly on search results SEO tools reviews - SEMRush, Audiense, Trustpilot, Hotjar and more. How can these tools help with SEO Content Marketing Help KEYWORDS STRATEGY TOPIC RESEARCH CONTENT CREATION RANKING BOOST SEO COMPETITORS' RESEARCH There is much more to content than just keywords research and content creation. I can help you with a proper keywords strategy, how to make sure your content is optimised for the right keywords that will bring traffic, conversions and sales. But content doesn't end there, once published it needs to be optimised even further to ensure you get the biggest boost of rankings as you possibly can. That's why I help you also content boosting through semantic analysis and TF-IDF optimisation. If you want a quick overview of what that is, check my deck for the SEO Mastery Summit presentation I have given some time ago. What is included in my professional SEO Consultancy? SEO SETUP Firstly, I ensure Google can find and index your website and its contents. HIGH QUALITY SEO AUDIT I start with a comprehensive manual audit of your website and identify major issues that should be resolved. Then I monitor your site’s performance monthly. SEO KEYWORDS RESEARCH & GAP I discover keywords that hold opportunities for the site content. I try to focus on keywords and topics with high search volume and low difficulty to help you stand out in your industry and show up for what your target audience is looking for. SEO PAGES OPTIMISATION I make sure your website pages are relevant to search queries and attract qualified traffic. CONTENT MARKETING Let your SEO campaigns take the fly with targeted Content Marketing that attracts new traffic every day. MONTHLY REPORTS Once a month, I prepare and send you the monthly reports full of insights, then I get on a call with you to discuss the strategy moving forward. How to Hire an SEO Consultant: No SEO Packages My approach as an SEO Consultant is comprehensive in the sense that I adopt a strategic view of your business and fit SEO straight into it, in order to increase visitors. But visitors are only as good as they convert and meet your business objectives. That's why my strategic vision for SEO incorporates your objectives and each project is extremely personalised and customised to your business and your industry. Technical SEO, including SSL certificates, HTTPS, robots.txt, sitemaps, 404 errors and crawling and indexing issues are all preventing visitors to properly visit, engage and complete tasks on your website. In turn, this can be detrimental to your organic positioning as it affects the website ability to serve a great user experience. That's why for every new client, I advise starting with a comprehensive SEO audit. This will include more than 50 items to be checked on your website. There is no point in starting a new project for your website, if you don't understand what needs to be done. Yet, you still need to keep costs down and this is why as an SEO freelance consultant, I offer lower prices than an agency. while maintaining the same level of quality work. When it comes to SEO services, there is a lot of crap out there recommending buying packages. Today, many SEO agencies are adopting this concept. In my opinion, those who propose an SEO kit do not know how to do SEO. What do I mean exactly? When SEO vendors sell packages that pigeonhole their customers into a predetermined collection of results and activities that aren't tailored to the company, they're not doing any service to their customers. The problem with pre-heated packets To be clear, packages aren't evil in and of themselves. However, service packages that aren't tailored to the customer's business, customers, ongoing events, or Google updates are a waste of time. It's not about getting quick SEO results; it's about getting impossible results. Personalization is necessary for true SEO, and cookie-cutter packages won't rank you for highly competitive keywords. For example, it took 8 months to rank a client for "fitness" out of billions of results - this was not a one-size-fits-all project. If you buy a set, keep in mind that if your rival has a flexible, expert-led SEO approach, they will almost certainly overtake you. Your website is unique Any website and company are different. One problem with packages that have a predetermined list of deliverables is that they rarely allow for a custom approach. The approach must be adapted to the market, the demographic target and the objectives of the company. This is a serious problem. Generic work produces generic results. Your chances of winning, in the long run, are slim if an SEO provider doesn't try to consider the real problems in the market at any given time and then convert them into a strategy. What I do, on the other hand ... The best solution, in my opinion - and the method I use myself - is to look at your website and determine a four-week sprint strategy. This is something that happens every four weeks. Every four weeks, I use this method to decide what's most important to the specific company at the moment, then redefine the project. And, if you want to rank in the top three in comparative terms, make sure your SEO staff includes professionals with at least ten years of experience. You don't want an amateur to decide the digital future, unless you want to have one. SEO Conferences and Speaking gigs In the last 3 years, I have become more and more involved in work outside my SEO work. I present at conferences around Europe, in the last 3 years I have been to SMXL in Milan twice, SMX London and SEO Mastery Summit, a virtual conference with more than 40 experts and 6,000 people attending. I also write as an individual contributor for the biggest marketing blogs in the world, including SearchEngineLand.com, Searchenginewatch.com, SmartInsights.com, CrazyEgg.com, Semrush.com and many more. I share my case studies, success stories as well as new strategies and techniques about SEO that worked for me, which means they can work for you too. If you want to invite me to speak or write for your blog, just get in touch. How does working with an SEO Freelance look like? SEO freelancers wear many hats, we are at the same time sales executives, project managers and consultants while having very advanced technical, content and communication skills to be able to deliver the results for our clients. Every SEO freelancer should therefore provide you with a clear strategy, he is not expected to be fed with work. His work is to actually set up and advise the SEO strategy for your website. This is a fundamental difference between working with a Freelancer and an in-house consultant. The freelancer also organises the communication with you and he/ she also takes care of urgent and non-urgent issues while at the same time delivering the strategy. The freelancer also set up expectations and make Profit&Loss estimates in a short and long term SEO project because he is paid by time. This means that the freelancer should be very aware of how time is spent, when deliverables are delivered and how they are communicated to you the client. Ultimately, they should be able to establish a very good working relationship, which comes down to having good soft skills, for example listening to others, asking the right questions, even making jokes and small talk, because this help to establish the relationship, understand what clients want and be able to respond quickly and efficiently to questions and challenges. Get in touch All you need to know about SEO Consultants I have a small budget, do you advise spending it on hiring an SEO Consultant? The short answer is Yes. However, I wouldn't recommend you to invest SEO without having done users research first. Spend your budget determining if your website messaging and product/service are appropriate for your target audience. Particularly as a beginner, this will provide you with valuable insights into where you should be taking your website/product. If you don't, you can spend a lot of money to get the whole planet to use your website, but no one can convert/read or whatever the website's purpose is. I have a new website, when do you recommend hiring an SEO Consultant? SEO can be frustrating because you don't see results quickly, especially for a new website that has little to none Domain Authority. That said, you should start as soon as possible because SEO can inform your website structure, your content, your URL structure, the themes you are going to write for, the copy for your products and the technical optimisation, which is important to offer a good user experience. Why do you need a professional Consultant? Hiring an SEO professional can seem to be a waste of money because there are so many free SEO resources available online. An accomplished SEO specialist, on the other hand, is a worthy investment; here's why: Improve your SEO in a cost-effective manner Make use of past experience Create a long-term, strategic approach Allow effective use of data What is the SEO Process? For those who have never done it before, the SEO method may seem arcane and enigmatic. However, it is probably much easier than most people realize, at least in theory: Website SEO Audit Keywords research On-Page Analysis Content Plan Strategy Content formats Optimise off-page and build links How long does it take to see results? One of the most important questions we get from customers is how long it would take to see the results. The response to this question is dependent on a few factors. An Improvement in Ranking SEO has evolved significantly over the years and continues to do so. Old SEO focused on keywords and favored content that seemed fake to humans but was well optimized for bots. Search engines, thankfully, have stepped away from this model in recent years. Google, in particular, has advocated for natural language analysis, which seeks to interpret queries on a more human basis. If you are hoping to see an improvement in your page score, it is important that you grasp the current state of SEO. As all was focused on keywords, advertisers would relentlessly chase top rankings with either one or two keywords at the detriment of all others. In certain circumstances, an SEO expert will devote their entire budget to only a few keywords in order to catch main traffic. Be prepared to wait several months. As soon as your SEO campaign goes online, you can see an increase in traffic. Most SEO experts say that it takes only 6 months for a campaign to start seeing results, but it may take a year or longer for it to carry out entirely. You cannot rush an SEO campaign, particularly if you want it to lay the groundwork for a long-term, sustainable strategy. However, a year is a long time, particularly if you are unsure if your campaign will be successful. That is why it is important that you partner with a respectable and trustworthy SEO company like us to ensure the best outcomes. Contact us today to learn how we can assist you in launching a successful SEO campaign. LATEST SEO POSTS 67 marketing articles Come ottenere clienti su Fiverr Come diventare venditore su Fiverr Pro Da zero a cento backlink: un caso studio SEO Zero to a Hundred: an SEO backlinks case study 28 metodi per guadagnare online nel 2021 SEOs: 4 things that make them mad and people shouldn't say