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- 1-Hour SEO Consultation
Yahoo! Finance Top 20 SEO Influencer in the world in 2019, I am the go-to expert for anything SEO related. My advice is regularly featured on SEMRush, SearchEngineLand, CrazyEgg and more. I have provided my expertise for SEO for content marketing, along with technical SEO implementations.
- SEO for 2021: what’s important and what’s irrelevant
SEO is constantly changing, as the algorithms that search engines use to serve results to users are constantly changing to better tend to their needs. In the past, SEO used to be as simple as keyword stuffing — just jamming as many relevant keywords as you could into your site. However, times have changed, and these days, getting your blog post, landing page, or product listing to the top of a SERP (that’s search engine results page) requires a few more clever tricks. We’re breaking it down for you in this article. Here’s what you need to know about SEO marketing in 2021 — what’s important as well as what’s irrelevant. What’s relevant in 2021 in SEO This shift from keyword manipulation to advanced computer intelligence has evolved gradually, and with Google’s recent insert of the 2019 core search algorithm, the downfall of keyword SEO is slowly encroaching. Even though organic keywords are less helpful today than in years past, they still offer tremendous help to site owners looking to gain more interest. Rather than starting from scratch, the goal is to alter the way we think about SEO keywords so that we are accommodating the core changes in the algorithm. To do this, content marketers need to help computers better process Natural Language, the term used to describe the ways that people speak and how computers understand what they’ve said. It sounds complicated, but it’s actually extremely simple once we start giving computers more credit. In the early days of the internet, you would have to search for queries in very specific ways to get the results you wanted. You’d say, “Chinese buffet in x city” to find nearby results. Now, you just say, “top-rated Chinese buffet” and local results pop up for you anyway. Essentially, how we search has changed, and with those changes, results have changed, causing the system to effectively process intention and qualitative subjects in ways that were not possible before. Latest Trend: NLP Natural Language Processing (NLP) is the new norm when it comes to SEO-optimization. Companies are diligently studying English to profit better from their understanding of how we speak and how language is used to create search queries. We already knew this shift from specific to general queries was happening. Siri, Alexa, Portal, Google Home… these products help people get what they want without feeling like they’re talking to a machine. Creating NLP systems is one of the tech companies’ greatest investments because of how productive they are for consumers and businesses. The same need for artificial intelligence within search engine results has caused Google to rethink its process as well. The company’s biggest inventions on this journey have been RankBrain, (which makes it possible for Google to link pages to their concepts), and Neural Matching, which allows Google to link up words to related searches. Why Does This Matter? Other than the convenience that searching generally provides, writing with less specification means you’re more likely to rank with results that aren’t directly related to your content. In this way, you get the same boost as manipulating the metatag — without keyword stuffing. The process works because neural matching matches words to relevant searches. Here’s an example. This background screening site lists its prices in ways that emulate how people actually talk. If you are someone searching for a background checking platform, what do you look for? Straightforward pricing. No strings attached. No subscription. These words are included for a very good reason: to benefit the search query results. Think smarter not harder. So, what’s out? Long-term content. Prior to 2017, those who wanted to climb the Google charts relied heavily on long-term content. Now, featured snippets provide a faster route to reaching the top. Snippets are located above the results, at the top of the SERPs. Snippets are featured first, which means traffic is stolen from competitors. Focus on creating question-based searches while still being mindful of keyword placement. Google’s search feature, “people also ask” is a great way to find ideas for top-ranking queries in question form. Video-free Blog Posts YouTube has been around for a while, but the value of social media influencers has only grown in recent years. Video content is expected to surpass all other forms of content consumption, indicating that video is the way forward. What’s no longer suitable for relevant search results is writing without additional forms of content. People are not nearly as interested in reading post after post as they are in watching a quick video or browsing images about the main ideas that you would have written about in an elongated blog post. None of this should really come to much of a surprise, though. We live in a fast-paced world because of technology. Taking the extra time to read is not something that today’s younger consumers are willing to do. Inconsistency in Content Reach I know we just mentioned the importance of adding video content, but you still need to be aware of your audience. If you cater to older folks, an increased video may be unappealing. There are people out there who like to read, so decreasing your article content could be a mistake. You need to find a balance across audiences, so you produce content that everyone wants. When it comes to search queries, think like a human, not a robot. Use these general terms to anchor your keyword inserts and allow the algorithms to work for you. The NLP designs are already working in your favour, as neural processing bridges your content with less relevant information. Since you’re naturally going to be popping up in search results that you might not expect, focus your energies on other aspects of content marketing. Utilize videos, images, and quality article content to gain organic traction and relevancy. If anything, SEO application has only gotten easier in 2021. Take advantage of this ease and get to work. Matt Casadona Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, travelling and music.
- How to install Google Tag Manager in WordPress
- A blogging platform can make or break your blog: how to choose the best one
Blogging is one of the most widely consumed forms of media on the planet. In fact, as of 2021, nearly 20 billion pages of blog content are read each month by over 400 million unique users. That’s a pretty staggering number when you consider how wide of an audience the blogging medium potentially has. Blogging helps businesses and personal influencers to reach a much wider audience. With blogs, you can target very important topics to your niche and drive up the SEO value of your website. This helps get more eyes on your brand and page through reaching higher Search Ranking listing levels. Blogs keep eyes on your website and bring new viewers each month. However, knowing that a blog is important to business success is only half the battle. You actually need to set out to create the blog in the first place. And that is where things get very interesting. With hundreds and thousands of different blogging platforms available, which one offers you the best chance at success? Let’s talk about some of the most popular blogging platforms, and what you can expect to get as a user. WordPress WordPress Overview Let’s kick this off with a look at the grandfather of all web hosting platforms... WordPress. WordPress is far and away the most popular web hosting platform in the world. As of today, more than 39% of all websites on the entire internet are hosted by WordPress. This is largely due to the fact that WordPress offers a wide range of options, packages, and functions to choose from--paired with their rich infrastructure. Now, with WordPress, you actually get two distinct versions available to you. These are: WordPress.com WordPress.org Of course, this may seem a bit confusing, but don’t worry it all makes sense. WordPress.org is their primary hosting platform and is in fact actually a software program rather than a website. It is the tool that allows you to have 100% control over your website and blog, with access to nearly 60,000 plugins and all the benefits of owning your own exclusive domain name. This is free to use for the creative process but you will need to pay for the domain name and the right to host it on their servers. This usually comes out to about $14.99/year and $7.99/month respectively. With WordPress.com you get a more streamlined and cost-friendly service. It is 100% free to use and host your website, so long as you use the free domain options. These generally look like this: Website.wordpress.com Now the main appeal with WordPress.com is the absolute ease of use that exists there. You can have a blog set up and running in mere minutes and you can manage it from their simple to navigate dashboard. However, you are going to lose quite a bit of customizability when you choose the .com option over the .org software. The Breakdown Both WordPress.org and .com offer a lot to be loved about their platform. However, it’s important to know what you are getting. WordPress.org gives you nearly unlimited ability to customize and design your website. You can even add in subscription-based services and a store, etc. It is the best platform for turning your blog into a revenue stream. However, using WordPress.org is not necessarily a simple task. There is quite a bit of learning curve, and for this many people turn to WordPress.com. Which is a website itself and is far more limited in capability and functionality. However, for those who simply want a basic blog hosting platform, WordPress.com is still a very good option overall. WordPress.com is 100% free to use in its basic form. Although, both programs will cost you at least $4-8/month for the basic hosting fees and a small annual fee for the domain name should you want a custom domain. Just remember, these packages can only be paid for annually. Thus, you will need a small lump sum upfront to get off the ground. WordPress is very cheap all things considered, and will always be the ‘mack daddy’ of blog hosting platforms. Pros & Cons. Pros: Extremely comprehensive and vast in capability and scope. Access to a massive and reliable network. Ability to monetize easily. Access to endless plugins and customization options on .org. Cons: A very steep learning curve for .org. Very limited options for customization on .com. Blogger The Overview. Blogger is one of the oldest and most used blogging platforms around. While not quite as ubiquitous as WordPress, it is a great platform that has been around for over two decades. Blogger began back in 1999, and was later acquired by the company that owns and operates them now… Google. That’s right, Blogger is free to use blogging platform owned and operated by the giants of tech themselves. This is one big drawing factor for Blogger when it comes to getting newbies to host their blogs there. Blogger is backed up by the power and quality control of the largest website on the planet. So, you are getting quite a bit of security and peace of mind when you choose Blogger. Blogger is centred around being extremely easy to use and set up. It is designed with the beginner in mind and holds your hand quite a bit during the setup process. This makes it a dream for beginners, but maybe a bit annoying for experienced bloggers. To use Blogger, all you need is a Google account. There you can attach Blogger to your own existing Google platform, and simply use it as an extension of yourself and profile. It’s simple to integrate, especially for Chrome users. On top of all this, Blogger is always 100% free. There is no “premium” option that you can use. It’s always the same package with the same customization options for everyone. The Breakdown Blogger is very enticing largely due to the fact that it’s free to use at all times. However, this does come with a few drawbacks over a more premium paid service. As always, you get what you pay for. In this case, you are sacrificing two major things: Customization ability is very limited. You do not get a dedicated domain name. Blogger aims to keep everything streamlined and simple. This reduces the amount of ‘bloat’ that can sometimes occur when blogging platforms try to get too fancy. This means you have access to a very limited set of customization options, but all of them are quite nice. In addition, you only have access to a subdomain that will look like this: Website.blogspot.com Many users choose Blogger because it is by far the most beginner-friendly platform around. Pair that with being free, and you get a recipe for perfection for those who want to start a blog now with very little resources. However, often bloggers find themselves moving on from Blogger if their audience grows too large. Overall, Blogger is ideal for those who are just getting started. If you are not an experienced blogger or web designer, you likely won’t feel very restricted at all. It’s only when you begin to learn and grow that you see what you are missing. But, that’s okay for a lot of users! Pros & Cons: Pros: Always 100% free. Simple to navigate and create new posts. Very sleek dashboard. Cons: Very restrictive when it comes to customization. Does not scale well. Medium The Overview Medium is what happens when blogging becomes social. It is the sort of spiritual successor to the once titan of blogging in the early 2000s--Bebo. However, Medium is a much more stripped-down version of what Bebo originally aimed to create. Which was a platform that is designed for blogging exclusively, inside of a neatly packaged social media frame. Medium is a simple to use blog hosting platform online. It is designed for users to create a profile that is attached to them and publish blogs however they see fit. They can customize their pages to some extent and can post about whatever they like. Other users can find their content and read it, share it, like it, etc. This creates a very unique ecosystem of users who follow each other's blogs and engage with each other's content regularly. This helps to establish a very fun blogging environment that is more socially focused than business-minded. With Medium, you are using the platform to create a profile for hosting your content. You can gain followers in a way, and you can also generate revenue if you are part of their partner program. This makes it a lot more fun to write on Medium as it makes the entire process very social. The Breakdown To put it simply, Medium is not designed to be an all-encompassing tool for creating a blog. It’s simply a tool for having a blog. If your only goal is to showcase your writing skills and get your thoughts out there, then Medium is a great place to be. It allows you to put all of your attention towards writing, and none of it towards design and layout customization. The simplicity and unique nature of Medium make it a very attractive sell for many bloggers with simple needs. If you are running a personal blog or simply trying to showcase your skills in writing for future clients as a freelancer, it’s the perfect platform. However, it’s not ideal for those who operate a business that sells anything. Medium is 100% free at all times. There are no premium packages much like Facebook doesn’t have a ‘premium’ membership package. However, this does work a bit differently than Blogger in a way. With Medium, you do not own your own domain and you do not control it. The content is hosted on a profile much as it would be on Facebook or Instagram. It looks like this: Medium.com/@username This means that if the website ever goes down, or decides to take your content down they reserve the right to do so. So, you lose a bit of creative control over your destiny. However, this isn’t any different than hosting your content on YouTube. The content itself might belong to you, but the right to distribute it belongs to Medium. In another comparison to YouTube, users of Medium can generate revenue based on reads and other engagement metrics. You can join the partner program (if you meet the criteria), and you will receive a small sum whenever someone visits and engages with your blog. This can be a nice little slice of income for popular writers! However, you do not have the option to control the ads users see. Overall, Medium is a great platform for pure bloggers who simply want their voices heard. It is not designed for those who run businesses or need a full-scale website. Medium allows you to get social with your blogging and keeps everything simple and free to use. Pros & Cons: Pros: The easiest platform to use by a long shot. 100% free at all times. The ability to earn passive revenue under certain circumstances. Access to a large network of other bloggers. Cons: Very limited on customization options. No access to a custom domain name. Wix The Overview Wix.com is one of the most popular website designing platforms on the planet. With over 110 million active users, it’s safe to say that Wix is easily one of the most recognizable platforms on the market--and for good reason! Wix offers a lot to love when it comes to creating a brand new blog and website. The first thing that should be noted is that Wix is not a completely dedicated blogging platform. It is more closely related to WordPress in this aspect. It is actually a website designing platform that has blog capability and functionality. Wix allows you to create and design a website from the ground up with zero codings or development knowledge. Wix is popular because the tool itself offers a massive amount of customization and layout functionality. It can be designed and created in a very simple to understand ‘drag-and-drop’ format, and allows newcomers to create a brand new website without any headache. Through this, you can host your blog on that website through the Wix Blog application. The main appeal of Wix is the ability to create a gorgeous website in minutes. This website allows you to sell your products and services, as well as host your blog. This can all be done for free with the very basic Wix service packages. You can, however, upgrade to a higher package for more encompassing features! - The Breakdown. As we already mentioned, Wix is not really a dedicated blogging platform. It’s a website creation and hosting tool that allows you to place a blog on your own website. This makes it ideal for users who need a more business-oriented approach to their blog in general. Much like with WordPress, Wix allows users to have access to a massive list of applications and plugins that can make your website more unique. These plugins can help you utilize Ecommerce functions, blog functions, video hosting functions, and more. You can build a fully functioning website from the ground up. One thing to note is that your free domain is not dedicated or custom--just like with WordPress. You will have a domain URL that looks something like this: - User.wixsite.com/placeholder This subdomain will be free, but will also limit you in a few ways. This is because certain apps and plugins are not available to free users. This will require you to upgrade to one of their premium packages which cost around $8-24/month. This is on top of the custom domain hosting which is about $4/month. So, in many ways, Wix is very similar to WordPress.com (note this is not .org). It is a website design tool that allows you to showcase your blog in a more comprehensive way. However, exactly how comprehensive is up to you and your budget. Wix comes packed with tons of different templates that are gorgeously designed and well thought out. However, this flexibility stops once you ‘lock-in’ your layout. Once you choose the design template, you cannot change it at all. All you can do is add to it and adjust small scale changes. This removes some of the customization flexibility that users of other platforms enjoy. Pros & Cons: Pros: Extremely easy to use and very comprehensive. Setup is fast and beginner-friendly. The final result will be very polished and the applications are extremely useful. Cons: Access to applications is pretty limited at the free stage. Lack of flexibility once you have locked in your template. LinkedIn The Overview LinkedIn is one of the most popular social media and scouting websites on Earth. The platform itself has over 750 million unique users and a monthly active user base of over 250 million. This makes it one of the titans of social media! But, did you know that it has a blogging platform as well? On LinkedIn, you can take advantage of their blogging platform known as Pulse. Pulse is the function that allows users to publish their blog posts directly to their LinkedIn profiles. This makes them likeable, shareable, etc,. It essentially turns your LinkedIn profile into a blog as well as a place to showcase your professional skills. LinkedIn is a social media platform targeted towards professionals. It is designed to help professional individuals across every industry network and search for new employment opportunities. This makes LinkedIn a very unique place to post a blog and write about your skills, yourself, and your knowledge. - The Breakdown. LinkedIn is not designed to be a blogging platform exclusively. However, the Pulse portion of LinkedIn is a pretty exceptional tool that allows bloggers a very unique opportunity. You see, LinkedIn is made for those who are networking and seeking new employment opportunities. It is also for employers who are looking for new employees and partners. When you post a blog on LinkedIn, you are posting directly to an audience of people who are interested in your profession or niche. It can help you get your ideas and skills put in front of future employers and talent scouts. LinkedIn is a great resource for networking and showing off your blogging skills to the people who really matter in your career. LinkedIn is a 100% free service, as it is more of a social media platform than anything else. This means that you do lose all of the unique customizations that you would have with something like Blogger, or WordPress. But you are gaining something in return. Namely, you are gaining access to a pool of readers who are already connected to you and your niche. With LinkedIn, you are simply getting your domain for your profile. You do not get a dedicated domain for your blog posts. Your domain for your profile will be: Linkedin.com/examplename The primary benefit of blogging on LinkedIn is business connections. Many freelancers will use LinkedIn to showcase their writing portfolio. You can also use LinkedIn to showcase your industry knowledge and get your thoughts and ideas in front of people who have the power to work with you. LinkedIn is a platform for networking, and using it to post your blog posts is a great idea for those who are looking to grow within a very specific niche, and don’t care about having a dedicated page or domain to their blog. Pros & Cons: Pros: LinkedIn will show your content to an audience that is already within your niche. LinkedIn articles can be easily shared, and go viral quickly. Access to basic analytics that helps you grow and evaluate post-performance. Cons: Lack of customization. Lack of total control over your content as it is being hosted by a social media platform. Potential for oversaturation in certain markets. Final Thoughts Choosing the right blogging platform is going to come down to your own needs and preferences. WordPress.org is by far the most powerful tool on the planet for creating a blog, but Medium is perhaps the easiest tool to use. These are things you need to weigh when it comes time to showcase your thoughts in blog format!
- How to start a successful blog in 2021 and make money
HOW TO START A BLOG LIKE A PRO IN 7 EASY STEPS USING WORDPRESS TO START A BLOG AND MAKE SIDE MONEY - 7 EASY TO REMEMBER STEPS Follow these steps to find out how to create a blog and make money on a side Do you want to learn how to start a blog? You keep reading everywhere about how easy it is to start a blog and how you can make money blogging instantly. You’ll learn how to start a blog today in 6 easy steps that’ll take about 10 to 15 minutes. I have been blogging for the last 10 years and started several blogs. I also run large companies' blogs to increase their revenues with content marketing. Disclosure : I am an affiliate for SEMRush, Bluehost and Wix, and will receive a commission if you sign up through my referral link. This is at no additional cost to you, and you will get great pricing through my link for the best possible products that I use myself for my daily work with my clients. , then use this tutorial below for easy directions. Click here to start a blog with WordPress If you’re looking to start a WordPress blog for cheap, then for your hosting needs may be your answer. Bluehost is a great web host and I personally have had a great experience with them. choosing Bluehost How to create a blog and make money in 7 easy steps Learn how to start a blog by following these simple steps: Register your blog name and pick a niche Buy hosting for your blog (get it online) Install WordPress How to get content ideas Prepare the keyword research and editorial plan How to write your WordPress post Are you using these ideas to monetise your content? 1. Register your blog name and pick a niche , then continue to follow the easy steps below. You can click here to purchase a domain name and create a blog The very first thing you will need to do when starting a WordPress blog on Bluehost is to think about what you want your domain name to be. This can be tough, and I would give some serious thought to this. I decided to come up with my own name and surname because I wanted to build a personal brand around Luca Tagliaferro. But this might not be your goal, so you might want to do something else with your blog. Choose a name that people can spell easily and without any spelling mistakes. As a general rule, the shorter, the better. Your blog’s niche is the general topic area that you’ll be focusing your content around. Examples include topics like travel, food, fashion, lifestyle, technology, and otherwise. Incorporating a word or two that clearly signals what your content is about, within the name of your blog (like travelshouse.com or watchlucawrite.com)—will be very helpful for your future blog readers. My top tips to pick a name are: Catchy: pick a name easy to remember Easy: make it easy to spell Short: and sweet Memorable: pick a name that relates to you and what you want to write about Advantages and disadvantages of using your own name Do you want to choose your own name? Great choice! One of the main advantages can be that the whole blogging activity will be associated with your name, and this helps spread your name around. When you'll write , it's easier for you to be recognized as an expert in your niche. guest blogs On the opposite side, think about what your name means for the niche you have chosen. Probably not much. If your name is Joseph for example, and you want to write about travel blogs, your name doesn't mean anything. But that's not a problem, you can call it Josephtravels.com, for example. What if I can't pick a name? If you can't decide on your blog name, you can start today like most of us do. Start anyway! Blog niches and names are relatively important for the success of your blog. The most successful companies and bloggers have names that have literally nothing to do with what they write about or what they sell. I am an example myself. Or take Coca Cola, Apple, Google, Amazon. Imagine you didn't know those companies, do their name matter? Probably not. Can I change my blog name later? Yes, you can easily change the name of your blog later, you’ll just need to buy a new domain name (around $10). While the name you choose for your blog is important, it’s something you can always change in the future—so don’t let this step hold you back. What happens if my name isn't available? When you start your blog with a hosting company like , they’ll let you choose your domain name later. If the domain name you want isn’t available, don’t get hung up at this stage—just select their option to choose your name later after getting everything else set up and you can have more time to think (remember, execution is what you’re here for, not perfection). Bluehost 2. Buy hosting for your blog (get it online) The second step in starting a blog, is actually getting your blog online. That’s what a web hosting company will do for you. In this step, you’ll be selecting the blogging platform and web hosting plan you’ll use to get your blog online. Before we go about selecting a platform and web hosting, let's talk about blog expenses. In order to receive the cheapest alternative for web hosting, all you need to do is choosing the Basic option at $3.95/month. This is a special offer if you click on my link, it also includes 60 days refund guarantee, no questions asked. It's only valid for my link and if you buy for 36 months. If you sign up for 24 months, it will cost 20% more and if you buy for 12 months, another additional 20% extra. The Basic plan is all you need, for now, you can skip the Plus, Choice Plus and Pro plans as they are more expensive. You can always change later when your blog will grow in readers and GB of storage. The amount of money you spend on the Plus and Pro plans is not justified at this stage, so you don't need them. You also don't need to buy hosting for unlimited websites, if you are a single person blogger like myself, all you have is 1 website so the Basic plan will do perfectly fine, for the moment. All the things that you need like SSL encryption to make your domain secure and 25 subdomains are, to be honest with you, even more than many standard websites even display. As you can see in the image below, when you choose the 36-months plan from Bluehost hosting company, you'll also get a FREE domain name, which comes useful because you can save money. One domain name could cost you from $5 to unlimited money, I have seen domain names costing $5,000 for the value they convey in terms of marketing. Also, another thing I have to say is that you probably don't need to buy the extra upgrades Bluehost is providing at this stage. The only one you really need is the Domain Privacy Protection, this means nobody can associate your personal name and home address with your domain name. It's a level of privacy I recommend. But with regards to SiteLock Security and Codeguards, you can skip those ones. PICK YOUR BLOG'S DOMAIN NAME After you have chosen a plan, the next step is choosing your blog domain's name. During your checkout process, when you get to this point, you can create your domain name. If you don't have a domain name at this stage, you can skip this step. Even if you do have a domain name, but it's not available, you can still skip this section and add it later. How? Have a look at the image below. Simply click to "I'll create my domain later". Alternative web hosting platforms worth considering I have hosted 5 websites on Siteground in the last 3 years and still have a couple of them. They offer similar features as Dreamhost. They also offer 1-click Wordpress installation and for those blog wanting to offer e-commerce, they also offer WooCommerce installation. WooCommerce is the official WordPress e-commerce platform. - Siteground In terms of costs, they cost a much as Dreamhost at $2,95/month for their StartUp Plan, which includes 1 website, free WordPress integration and up to 10,000 visitors per month. 3. Install WordPress Okay, this is probably the step that all of you have been waiting for. If you want to start a WordPress blog on Bluehost then continue reading. This part isn’t hard at all. Bluehost makes it very easy to create a WordPress blog and it is FREE. After you create your password, Bluehost guides you through exactly what you need to do in order to create a blog. First, Bluehost will ask you to pick a theme. You can just pick a random one here or find one that you actually like. You can change it later so it’s not a big deal or just scroll to the bottom and skip this step. Remember, there are many free ones too! Click on “Start Building” On the next screen, you can choose “Business” or “Personal” – it’s up to you. Or, you can click the “I don’t need help.” WOOHOO! You now have a WordPress blog. You will have to work on the design and producing high-quality content, of course. Good luck! If you sign up for Bluehost, but you are confused for any reason (such as how to set it up, picking a plan, pricing, etc.), you can always send me an email and I can help you out. That’s what I’m here for so don’t be afraid to send me an email at . email@example.com READY TO START A BLOG? SIGN UP WITH BLUEHOST FOR $2,95/MONTH SIGN UP NOW 4. How to get content ideas Think about this. What's the reason why you read a blog? Does it look nice? Do they publish frequently? Are the articles long and informative? All those things help, but they are not the main reason. . Creating strong content is what will bring you readers and help you to eventually make money blogging can be a very profitable venture. You read the blog because you care about what they say This is why the first thing you need to do, is come up with content ideas that people want to read about. Here are 3 ideas for finding content people care about, with examples. Idea number 1: writing based on your personal passion While there are some risks in choosing a blog niche based on your interests, it certainly doesn't have to be a receipt for disaster. Using your own know-how to create interesting and valuable content can be extremely profitable. For start, writing about your own passion can help you stay motivated because starting a blog and making money out of it, it's not simple and you'll have to overcome lots of hurdles and problems if you are deeply invested in what you are creating. Eric Bandholz started as a blog discussing sales and business strategy. Slowly, his passion for beards crept into the blog. Over time, he turned his passion for the bearded lifestyle into a separate and successful ecommerce business selling beard-grooming products. beardband Do I need to start finding my niche early? The example above suggest you don't have to. You can write about things that simply interest you without a precise calendar or strategy to stick to. However, it's advisable that you find a niche soon rather than later, the reason being that you inform your audience on how to find you and it's easier for when you connect with other bloggers. Do I need to learn how to position my website on search engine? With billions of queries searched every day on Google, you probably have to learn SEO quite early. Users go to Google and Bing to find information, make a purchase, find new websites and these search engines have all content organised in search results. If you want your blog to come on top, you should definitely . learn SEO Idea number 2: consider your professional experience Has working in a particular industry made you know the ins and outs? Maybe you have a skill set that is particularly attractive and you can use it to start writing about a particular topic? Turning your work experience into a blog is a smart way to enter a market with a leg up that isn't easy for others to copy and duplicate. is an online shop that sells digital assets for graphic designers and illustrators inspired by history. Founder Dustin Lee, a designer by trade, pivoted from a running a freelance web design shop to generating more passive revenue through Retro Supply’s blog, then turning it into a digital shop. Retro Supply Idea number 3: read customers reviews on trendy products Whether you already have a blog or not, there is a wealth of insight you can glean from customer reviews. If you already have an established blog that monetizes as a side income, you are most probably promoting other companies' products and you can see what customers are saying about the products you promote. Are there are any trends or interesting bits of feedback you can use as inspiration to write about? If you don’t currently have a blog, have a look at customer reviews for other brands and products in the industry you want to explore. What “wishlist” feedback is being shared about potential improvements to already successful products? You pick and choose lots of products online and check if they have an affiliate program. If so, you join as an affiliate and write reviews for those products. Andrea Pilotti is the founder of GuidaAcquisti.net, the largest Italian reviews website for households products. Andrea and his team review on a daily basis washing machine, fridges, technology products. Then they join the affiliate programs and with this type of content, without even having an online shop, they generate six digits profit per year. 5. Prepare keywords research and editorial plan Your official website is now ready to be published. Now you can really start to create contents. Everything is exciting, beautiful...but what content should we write about? Use the list above on how to start with content ideas, this is a very good starting point. But what if you come up with ideas that people are actually not interested about? Let's say you are a mum with many ideas around solf play games with your children (I know about this because I have one child myself), but how do you know for sure that there is a demand for this type of topic? This is when keywords research comes to help. The starting point of your keyword research is exactly your niche. When you have a niche, try searching Facebook posts or head down to Quora.com to find out what are the most common questions. Let's continue with the soft play example and see which common questions are frequently asked: What are the best indoor children games? Where can I buy soft play equipment for the house? Why is it important to have a play area for kids? These actually questions that I have searched on Quora myself, so they are real questions people are asking. Now, write down 5-10 questions and ideas including your own ideas and topics that you want to talk about. This is the base for your keywords research. There are also other methods to find ideas for your content. One of the most used tools is AnswerThePublic.com Before starting this guide, I have searched "how to start a blog", for example. As a result, you'll find all the questions and searches people have made on the topic of how to start a blog. This can help when you'll have to niche down your articles. The more your articles will answer people's questions, the more your audience will find them interesting. Once we have found out about the topics, we need to think about numbers: this is when we check search volumes, which means how many times per month a keyword is searched. The best keyword volumes for a brand new blog are those between 500 and 800 searches per month. If they have less searches there is risk that you won't get enough traffic to your website. If they are higher than that, you'll have to compete with much more established and powerful blogs and it will be really hard to climb on top of search engines. There are a few tool that allow you to search keywords volumes. My favourite is because it can go from basic to super advanced SEO functionalities for all bloggers and it allows you to analyse hundreds of factors contributing to search engines rankings. SEMRush : now because it will one of your best allies to count on when growing your blog. Pro Tip create a free account with SEMRush I strongly advise you to start the 7 days free trial provided by SEMRush. This will allow you to explore it for a week at no costs, including all the premium functionalities. If you decide you don't want to use it, just download all the data you have found and cancel your free trial before the end of the 7 days. and you won't be billed for anything. You can also keep using SEMRush for free in its limited version. You'll have enough material for at leat 1 year But let's come back to where we were. Below you'll see, for example, the results for the keyword research "how to start a blog". Especially if you have basic skills, I advise you to opt for some keywords that have a low Keyword Difficulty, because this way you have better chances of positioning your blog on Google. I can assure you it's very frustrating writing dozens and dozens of articles that nobody will ever read. In this case how can you choose a keyword that has a lower Keyword Difficulty? The answer is very simple, just opt for the long and medium tail keywords. What are the long tail keywords? , real phrases, that have lower search volumes but also a lower competition and difficulty. Long tail are longer keywords , 50% of total queries on search engines is composed by four or more words. This means that more than half of the global search queries is about something specific. Going back to the example of "start a blog" (also called short tail keyword), here are a few examples of long tail keywords: According to Hubspot how to start a successful blog in 2021 how to start a blog with Wordpress how can I start a fitness blog offers you many solutions about the long tail keywords you need to use, showing you how they are used by your direct competitors, what are the regional and global volumes, how you should structure your article and what are the semantically-related keywords that you should insert to give you better chances to climb up on Google. SEMRush You can also download the that will explain you in a very detailed way how to analyse your competitors. free e-book from SEMRush There are also other tools you can use for this task, including Google Keyword Planner that will help you with planning your paid advertising on Google. These are the search engine optimisation tools that I advise you to use regularly: Semrush Answer the Public Ahrefs Wordtracker ScreamingFrog Google Trends Moz Keyword Explorer Taking a step further: how to brainstorm smart blog post ideas (using keywords research) You have to do smart keywords research in order to generate the right blog ideas that will actually bring you readers. The beauty of a blog is that you can write whatever you want, but it doesn't always come naturally. That's why I believe a simple content calendar . It's just a roadmap to give you some indication of what needs to be written. Here is how you can come up with keywords ideas: : Start by writing down as many ideas or keywords that you can. Aim for things you know your target audience would find valuable. Brainstorm topics and write them all down : Use a keyword research tool like SEMRush (pictured above), Twinword Ideas (free), or Moz to get more ideas. Use a keyword research tool to gather even more ideas : Take all of your terms and start to refine them. Are there duplicates that you can lump together? Lump similar ideas together : Now, turn to your editorial calendar spreadsheet and include your keyword, estimated search volume, difficulty and opportunity. Looking at all these, assign a priority to each one topic, on a scale of 1-5 (or a basic High-Medium-Low). Put your ideas in a spreadsheet and prioritize Take your top priorities and set deadlines for them. Look for topics that hit all three key needs: Fits your niche, are genuine needs of your readers, and have potential to drive traffic to your blog from search engines. Outline content that hits all three key needs: Once you have nailed keywords research, it's time to prepare your editorial calendar. I don't think there are any definitions about editorial calendar, so I'll make up mine own: "An editorial plan is a document (Excel, Word, etc,) that helps us to create an editorial strategy for our blog and in which we include all the keywords we want to target, related keywords data, blog titles and other info so that we can build a strategic plan for the blog." That's because a blog is, most of all, a business and you should approach it that way. You would never trust a company that doesn't plan, right? I have even prepared an editorial plan that you can use for your own projects. It's the same plan that I use with my clients and it's very useful whether you delegate writing to content writers or you write them yourself. Download the content calendar here (it's free, no email required). : many of the guides that you'll find on the web stop right here. But I have decided to go an extra mile and explain you some of the things that you need to start and run a blog, if you want your blogging business to be successful and sustainable. Next Pro Tip It's hard to find such a detailed, long and valuable guide elsewhere. Most of all, it's hard to find a guide that really generates revenue for you. I don't do any theory or fluff, but I share my experience of 10 years in digital marketing, of which 8 building and growing blogs with thousand of visitors per day. Before you get too far down the road of creating a blog post, laying down your content calendar and writing your first blog post, you need to answer one simple question... Why? Why do you care for the topic you are blogging about? Why should other people listen to what you are saying? Why is this a topic that you can add value to? Writing a blog post headline that encourages readers to click through One of the reasons you chose to start a blog was to attract readers, right? Well, it pays dividends to put some effort into learning that’ll entice readers and most importantly—deliver on the promise of what your article is actually helping readers to accomplish. how to write a headline So let’s say you’ve determined that your hiking blog should start by breaking down some underrated walks in Southern Hampshire. Next, click into the “Add title” bar on your new post page and type in a title like… "15 scenic walks you have never heard of in Hampshire" As a starting point to writing a strong title, learn by observing the headlines of other successful bloggers in your niche: Do they often lead with numbers? How many of their article headlines include parentheses? Does it seem like a best practice to capitalize the first letter of every word? Check out a few of the most recent headlines from so you can get some inspiration on how you might want to structure your headlines. my blog on. If you’re still unsure about how to title a new post, then do a Google search for the target keyword phrase you’re going after and gather inspiration for the ways other titles are written—be sure not to directly copy other bloggers, but that’ll point you in the right directi Now, if like me, you appreciate great design—before you hit publish on your first blog post, there’s one last step you could take. that blog posts with images get 94% more views than those without. And when it comes to posts getting shared on social media, that those without one, while . Adding a few visual elements can almost double your amount of views and expand the shares a blog post gets. Studies show tweets with photos get 150% more retweets Facebook posts with images get 2.3X more engagement 6. How to write your first WordPress article Now that your editorial plan is ready, it's finally time to start writing your first WordPress article. Go to WordPress and click to Posts > Add New Post. To write an effective post that can check all the boxes for Google and your readers, you should pay attention to a few things. First of all, you always have to write quality contents that could make a difference. I know this is something you'll see everywhere in the marketing world, but look at how many blogs you have out there that are simply rubbish. Here are my personal opinions on what makes an article "valuable": Offer solutions that can be , give you readers something to do; applied straight away and support your statements with authoritative citations, real case studies and results; Show off your skills and experience Help people in a genuine and honest way; without getting into click-baiting. There are many tools that can help you evaluate the effectiveness of your headlines. As I have explained in my article: Make your posts headlines attention grabbing " How to write effective headlines that grab attention: 25 examples and tips to improve your headlines" in your articles that could help your readers get into more details; Add images, videos and infographic images , exactly as I am doing myself in this guide. Leave many white spaces that help reading on the screen, which is notoriously more difficult than reading on paper; Write short and clear sentences , both numbered and unordered; Use bullets points such as H2 and H3 to facilitate posts reading; Use sub-headlines Highlight with or to make a point and grab people's attention on a word; bold Italic Even if it doesn't exist a minimum word count, . write posts with more than 1,000 words 7. Are you using these monetisation ideas? In the last month of 2020 (that is December), my blog generated $9,807.97 in revenue. I share this not to brag, but so that you’ll understand I know what I’m talking about when it comes to starting a blog and making a generous side income with it. Moreover, I’ll be the first to tell you that these kinds of income figures are typical with blogging—and that it’s taken me less than 2 years to reach this point in my blog business. Even if monetisation doesn't come quickly, especially if you start your blog from scratch, it’s good to have an idea of which ways you’d like to as you go into this new adventure. Some of these monetisation strategies will be easier than others to implement while your readership is still growing. make money blogging When it comes to my favourite techniques to generate money, I tell you right now that I don't use any Google AdSense and that I have a few affiliate links in my blog as I have joined only 5 affiliate programs so I almost generate no passive income. 1. Freelancing (selling your services) If you want to begin earning from your blog as quickly as possible, then selling your services (by landing , freelance writing gigs or otherwise selling your expertise as a service) is the easiest option by far. SEO jobs All you really need in order to land a freelance client, is a strong enough pitch, which is where choosing to start a blog (first) will help significantly. You’ll want to build out your key pages (About, Contact, Hire Me) and showcase at least a couple examples of the type of work you’ve done that you’ll soon be pitching freelance clients on. Today, I still regularly book new freelance clients on and I’m brought on to advise and execute on creating blog marketing campaigns for many organizations. Fiverr Pro If freelancing sounds like your cup of tea, you’ll want to read my guide on how to become a . Fiverr Pro Seller 2. Affiliate Marketing Like we mentioned earlier, is one of the best ways to monetise your blog, and it’s certainly at the top of our list. Why? Because it’s simple, passive income – just how it should be. If you aren’t already familiar, affiliate marketing is essentially a practice that bloggers use to refer their readers to products or brands, with whom they have an affiliate marketing partnership. Brands will pay you a percentage of a purchase made if the purchase was made through your website or linked from your website. affiliate marketing This example from : entrepreneur.com is a great one “For example, if you’re running a fitness blog, you can easily sell affiliate health, weight loss, or body building supplements. Since the content is already attracting people that are interested in fitness, selling these types of products helps you to create a near-automated stream of passive income.” Most of the biggest brands have affiliate programs. Think companies like Amazon, all the way down to key players in specific niches like online education where brands like CreativeLive and Udemy have lucrative programs. 3. eBooks eBooks are another great way to make money online because you can write them yourself and sell them yourself. Essentially, your blog is already one big eBook, but now you can expand a bit more on some of the topics that you frequently write about for your most interested readers. You can even promote your eBook through your blog posts by saying something like, “if you’re looking for some more information on this topic, I recently wrote an eBook that goes a bit deeper. For just $Xx.xx, you can purchase it here!” eBooks really are great because you can get people to not only subscribe to your blog, but to get on board with what you have to offer. From there, you can begin to use that eBook to not only earn you money, but to generate leads and build up your following. 4. Online Courses & Workshops If you write about a technical or practical skill on your blog, it would be a wise idea to offer online courses and workshops. Not only would this be a fantastic way to market your brand, but it’ll also be a good way for your followers and readers to really get to know you as a person. It’s one thing to get to know someone by reading their writing, but it’s something entirely different to actually hear their voice and learn from them – even if it’s done remotely and at the other end of a screen. For example, if you publish a blog on photography or design, it would be a good idea to create a course or a workshop based around a specific skill like lighting and printing, or even a Photoshop or Illustrator crash course. 5. Advertisements & Sponsorships This one might be a bit harder to take advantage of because it’ll require you to have a clear and proven following for your blog. Again, it’s not impossible, but it’ll certainly require some leg work to build up your blog from the ground up. You’ll want to have a web designer or developer build in some advertising space on your blog, but you’ll also want to ensure that it doesn’t disrupt the experience of your readers. After all, how often would you return back to a blog that was difficult to read because an ad would pop up on the screen every 5 minutes or so? You wouldn’t! However, it is worth considering that these types of advertisements and sponsorships can be quite lucrative, but you’ll have to make it work in a way that makes sense. It’s all trial and error. 6. Start a Podcast This is a new one that we’re only recommending because it’s clear that the podcast craze is more than just a craze – it’s a full-blown industry, and it’s growing quickly. The best part about podcasting is that it takes relatively little effort to create or to publish, and you can certainly turn a nice profit if you’ve got a following of people willing to read and listen to what you have to say. For instance, your blog could be a space where you introduce the topics that you plan to talk about later on in your podcast. With a short blog post, you can easily lay the ground work for a two hour podcast that your readers would have to pay for if they want to listen. Not to mention, you can also use your blog as a place to promote your podcast and to have your listeners continue the conversation. It’s a great way to stay modern, current, and on-trend too. It's time to monetise your blog Now that you’ve heard all about our top 6 ways to monetize your blog, it’s time to put them to the test. If you’ve already got your blog established, it should be as simple as picking the strategy that works best for you. From there, you can hit the ground running. And if you want to learn all the strategies I use so that you too can monetize your blog, you have to read my . 11 detailed methods on how to monetize your blog Conclusion and takeaways We are at the end of this long guide on . The information I have provided is really a lot and maybe you'll feel a bit confused right now. how to create a blog and monetise it Don't worry, it's a normal process, you'll always feel overwhelmed when you learn new information. Ultimately, growing a successful blog all boils down to being If you want people to read what you’re writing, you need to give them a reason to. excited and engaged with your new blog. Write exciting content, connect with people in your niche and enthusiastically share what you’re working on. The traffic, monetization and everything else will follow. I wrote this guide because starting a blog has been one of the most empowering, life-changing decisions I’ve made in my life. And I hope that by now you feel confident enough to go out there and start a blog of your own. Quick summary of how ti start a blog in 2021: Register your blog name and pick a niche Buy hosting for your blog (get it online) Install WordPress How to get content ideas Prepare the keyword research and editorial plan How to write your WordPress post Are you using these ideas to monetise your content? That's it! Will you take the leap and start your own blog this year? Drop me a line in the comments below. Luca READY TO START A BLOG? SIGN UP WITH BLUEHOST FOR $2,95/MONTH SIGN UP NOW
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LUCA'S BLOG READ POSTS ABOUT SEO, ANALYTICS, CRO TIPS & MORE! All posts Start here SEO Analytics CRO tips Google Tag Manager e-Commerce start a blog Italiano Search Log in / Sign up Matt Casadona 4 min SEO for 2021: what’s important and what’s irrelevant SEO is constantly changing, as the algorithms that search engines use to serve results to users are constantly changing to better tend to... 0 comments Luca Tagliaferro 4 min How to install Google Tag Manager in WordPress To activate Google Tag Manager on your WordPress site you will first need to insert the two Tag Manager code snippets, the first in the <... 0 comments Luca Tagliaferro 11 min A blogging platform can make or break your blog: how to choose the best one Blogging is one of the most widely consumed forms of media on the planet. In fact, as of 2021, nearly 20 billion pages of blog content ar... 0 comments Luca Tagliaferro 15 min Fiverr review: how does it work, why you should use it It has become very difficult to find people who have not at least heard of Fiverr, thanks to a multi-million dollar advertising campaign.... 0 comments Luca Tagliaferro 10 min How to make money with blogging? My 11 effective methods There are many bloggers who quit their online projects because they don't know how to make money with a blog. Here are 11 ways to monetiz... 0 comments Luca Tagliaferro 11 min Guest Blogging: This is why you should start right now Guest blogging is a guest post strategy, i.e. articles written for other sites, which help you grow your blog. Here's how. If you have re... 0 comments Luca Tagliaferro 14 min How to write effective headlines that grab attention: 25 examples and tips to improve your headlines Learning how to write an effective, traffic-generating headline is the secret of a successful blog. So here's how to make your article ti... 0 comments Luca Tagliaferro 9 min A broken funnel doesn't convert: learn how to build a proper funnel If you want to know what is a funnel and how to build it, you will find this guide interesting. Every day, web users insert billions of s... 0 comments Luca Tagliaferro 11 min Complete SEMRush Review Guide What is SEMrush? SEMrush is a superb and well-known search engine optimization tool to research high-volume keywords, checking the high-r... 0 comments Luca Tagliaferro 12 min Fiverr vs Upwork: which freelance platform should you use for your business? In this post, I am putting Fiverr and Upwork up to the test. So if you are looking for deep comparison of the two popular freelance platf... 0 comments 1 / 6
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SEO Services for Powering Your Business Growth Successful businesses work with me to grow their search results with Search Engine Optimisation, crash their competitors and keep increasing their revenue by developing a tailored SEO Strategy. Talk to me first What is included in my professional SEO Package SEO SETUP Firstly, I ensure Google can find and index your website and its contents. I verify your site on all the major search engines (including Bing & Yahoo), review & address all other technical SEO aspects of your site (robots.txt, XML sitemap, SSL certificate) that can affect your rankings. HIGH QUALITY SEO AUDIT I start with a comprehensive manual audit of your website and identify major issues that should be resolved. Then I monitor your site’s performance monthly. It includes checking whether you have 404 pages, monitoring your website speed, identifying images, and other issues that require your attention. I notify you about our findings and recommendations in a comprehensive video and help you solve any SEO problems. SEO KEYWORDS RESEARCH & GAP I discover keywords that hold opportunities for the site content. I try to focus on keywords and topics with high search volume and low difficulty to help you stand out in your industry and show up for what your target audience is looking for. I also ensure you’re not missing out on keywords that your main competitors are ranking for. This way, you get a clear understanding of your strengths & weaknesses and what keyword strategy you should implement. SEO PAGES OPTIMISATION I make sure your website pages are relevant to search queries and attract qualified traffic. I also ensure you don’t have any meta keywords and use H1 heading tags throughout the site. Then I optimize your site's page titles and meta descriptions and make sure they aren’t too long and comply with the best SEO practices. CONTENT MARKETING Let your SEO campaigns take the fly with targeted Content Marketing that attracts new traffic every day. My search engine optimisation services help you build online authority and increase your audience’s trust by enriching your content with quotes from top industry experts. MONTHLY REPORTS Once a month, I prepare and send you the monthly reports full of insights, then I get on a call with you to discuss the strategy moving forward, provide my recommendations, and take into consideration your feedback. It helps me ensure we’re on the same page regarding your business goals and needs and that the monthly strategy follows the data and the insights. Trusted by the best of the best SEOs... Sean Work Founder @ Joudicious, Former VP of Inbound @ CrazyEgg Luca is an expert at UX for SEO and conversion rate optimizer. He's very knowledgeable in both subjects. Be sure to search for articles he's written for online marketing publications on these topics. Rand Fishkin Former CEO @ Moz, Co-Founder at SparkToro Luca's work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences. Mathieu Croset Managing Director @ Marvelous Digital Luca was very helpful and his expertise is real. Very professional, with some research and 1 hour consultation call he was able to resolve a big issue for us. Will definitely work with him again! Why Luca Tagliaferro? I am recognised expert in SEO, Yahoo! Finance inserted me in the Top 20 Influencers to follow in 2019, a list of highly recommended go-to experts to for anything related to Digital Marketing. I have marketing experience in more than 10 different industries, including SaaS, Public Authorities, B2B Engineering, B2C, Online courses, Publishing & News. I am subscription-based SEO freelancer, no monthly retainers. You can cancel anytime, no questions asked. I am Google Analytics, Tag Manager and Google Ads certified and hold a Master Degree in Digital Marketing from Portsmouth University, UK. I provide timely reporting and screen sharing videos to keep you in the loop at all times. READY TO START? SEND MESSAGE