A complete guide to the best SEO consultants in the UK
A highly experienced SEO consultant facilitates revenue growth. It does so by eliminating the bottlenecks in situations where there is no clear overview of the opportunity and how to reach it.
But even the best consultant doesn’t work without the right tools and processes.
So before we get into how to choose the right SEO consultant for your business, we’ll review the basics of SEO. Then, you can learn about best practices and read an overview of 8 of the best SEO consultants out there.
If you’d like to skip to a specific section, click through the table of contents below.
Table of Contents
What is an SEO Consultant?
An SEO consultant is an expert in digital marketing that companies hire to generate, manage or increase organic traffic (and customers) from search engines.
Of course, many SEO consultants also provide other services including, but not limited to:
- Conversion Rate Optimisation
- Digital PR campaigns
- SEO for specific industries
- Website migrations
- Technical SEO and Audits
You might also hear SEO consultants referred to as SEO Coach, SEO Advisor, SEO freelancer, or SEO Strategist. Consultants are sometimes also found in SEO agencies.
Why does your business need an SEO specialist consultant?
Your business needs search engine optimisation experts to improve and facilitiate the digital presence of your website on the Internet.
SEO enables organisations to generate inbound business, which translates into leads, e-commerce sales or simply increase the volumes of traffic.
Experts SEOs also provide technical and content recommendations across your website, which help developers and content marketers coordinate their efforts.
What does an SEO Consultant actually do?
An SEO consultant understands and translates all ranking factors from disparate search engines into ranking signals. A great consultant implements these ranking signals in a way that Google algorithms can understand. Search engines record all ranking signals that a website is producing and then use them to organise the ranking on their search results.
With an SEO consultant, ranking signals can take a form of technical SEO implementations, backlinks building, relevant copy and content, semantic SEO, User Experience, Conversion rate Optimisation and many more. A single ranking signal can be the result of many SEO components.
For example, when a website landing page helps you accomplish a task quickly and efficiently (such as submitting a form or buying a product), this can be a result of many components, such as great User Experience (UX), persuasive copy, and sound technical structure of the website. When you have a good experience on the page, this sends good signals to search engines algorithms who then reward the page with higher rankings.
When you see the page or the brand mentioned on other websites, this is also another signal SEO consultants are sending to search engines. It means that page generated a “vote of confidence” from a different website that decided to create a link to the page you are visiting.
SEO consultants can build these mentions and links from third party websites through dedicated PR and link building campaigns. SEO consultants can increase your brand awareness online in a variety of ways to appear in front of your users when they surf the Internet.
What are the skills of an SEO consultant?
The best SEO consultant offers a combination of skills that are tried and tested after years and years of experience. Just remember: the sophistication and creativity of these skills can vary enormously.
To help you prepare to compare different different SEO consultants, here are ten common features to look for and evaluate.
- Keyword Research: An SEO consultant should be skilled in conducting keyword research to identify relevant keywords and search terms that can drive organic traffic to a website.
- On-Page Optimisation: This skill involves optimising web pages to improve their search engine rankings. It includes optimising title tags, meta descriptions, headings, URL structures, and internal linking strategies.
- Technical SEO: This skill pertains to understanding and addressing technical aspects that can impact a website’s search performance, such as website speed, crawlability, mobile-friendliness, XML sitemaps, and structured data markup.
- Off-Page Optimisation: An SEO consultant should have knowledge of off-page optimisation techniques, which involve building high-quality backlinks, managing online reputation, and engaging in social media promotion.
- Content Strategy: Content is a vital part of SEO. The consultant should be able to develop and execute a content strategy that aligns with the target audience, incorporates relevant keywords, and promotes high-quality, engaging content creation.
- Data Analysis: Analysing data from tools like Google Analytics and SEO platforms is crucial for evaluating the effectiveness of SEO strategies. The consultant should be able to interpret data, identify trends, and make data-driven recommendations.
- SEO Tools: Familiarity with various SEO tools such as Google Search Console, ScreamingFrog, KeywordProfiler, SERanking, SEMrush, Moz, Ahrefs, and others is essential for conducting research, analysing data, and monitoring website performance.
- Communication Skills: Effective communication is key when working with clients, developers, content creators, and other stakeholders. An SEO consultant should be able to articulate strategies, present reports, and provide guidance in a clear and concise manner.
- Adaptability: The field of SEO is constantly evolving, with search engine algorithms changing frequently. An SEO consultant should stay updated with the latest trends, algorithm updates, and industry best practices to adapt strategies accordingly.
- Problem-Solving: SEO consultants often encounter challenges and obstacles in improving search rankings. Being able to think critically, troubleshoot issues, and develop innovative solutions is an important skill for success.
What are the benefits of hiring an SEO consultant?
SEO consultants create, implement and report on digital marketing strategies to streamline growth. An SEO specialist can help either a website with a team of one or an enterprise organisation with thousands of employees. But don’t take my word for it, check out these five powerful benefits:
- Improved Search Engine Rankings: The primary goal of SEO is to improve search engine rankings. Higher rankings result in increased visibility and organic traffic, making it the most critical benefit of hiring an SEO consultant.
Customers tend to trust more brands that rank high on search engines because they trust Google. And brands can take a step further by focusing on conversion rate optimisation. For example, with increased traffic from search engines, the marketing team could focus to improve the way customers interact with their website and help them convert more often.
- Increased Organic Traffic: Higher rankings lead to increased organic traffic to your website. This benefit directly contributes to attracting more potential customers and generating business opportunities.
By creating essentially free traffic on autopilot from search engines, SEO consultant provide more leads opportunities for sales teams to spend on highly qualified enquiries and increase your bottom line revenue. This improved productivity also means that your organisation can more easily invest greater budget with fewer marketing staff, greatly reducing marketing costs without necessarily impacting performance levels.
- Expertise and Knowledge: The expertise and knowledge of an SEO consultant are invaluable. Their understanding of SEO strategies, industry trends, and best practices enables them to develop effective optimisation strategies for your website.
- Enhanced User Experience: User experience plays a crucial role in website success. Optimising your website for a better user experience improves engagement, conversions, and customer satisfaction, ultimately driving business growth.
- Competitive Advantage: Gaining a competitive edge in search engine rankings can significantly impact your business. An SEO consultant can help you stand out from competitors and increase your visibility, attracting more customers and securing a prominent position in your industry.
An overview of the 8 best SEO consultants in the UK
Luca Tagliaferro is an experienced SEO consultant whose expertise spans technical SEO, link building, conversion rate optimisation (CRO), content mapping, and project management.
Luca offers SEO consulting services specifically tailored for medium and large brands operating in the health, education, and e-commerce sectors.
One of Luca’s key areas of focus is helping businesses increase their bottom line through SEO and content strategies that incorporate conversion rate optimisation. He understands that driving organic traffic is only one piece of the puzzle, and the ultimate goal is to convert that traffic into meaningful actions such as sales, sign-ups, or inquiries. By leveraging his expertise in CRO, Luca assists brands in optimising their websites and landing pages to improve conversion rates and maximise the return on their SEO investments.
Luca Tagliaferro’s SEO consulting services cater to medium and large brands, recognising their unique needs and complexities. He understands the specific challenges these brands face in highly competitive industries, and his strategies are designed to help them achieve their business objectives effectively. Whether it’s implementing technical SEO best practices, building high-quality backlinks, or creating a content mapping strategy, Luca provides customised solutions that align with the goals and requirements of his clients.
In addition to his consulting work, Luca is actively involved in the SEO community. He runs his own SEO tools, speaks at events, and contributes to SEO publications, which demonstrates his deep knowledge and industry expertise. This involvement ensures that Luca stays up to date with the latest trends and developments in the field, allowing him to provide cutting-edge insights and strategies to his clients.
By engaging with Luca Tagliaferro’s SEO consulting services, medium and large brands in the health, education, and e-commerce sectors can benefit from his comprehensive expertise in technical SEO, link building, CRO, content mapping, and project management. Luca’s focus on increasing the bottom line through conversion rate optimisation strategies, combined with his active involvement in the SEO community, positions him as a valuable partner for businesses seeking to achieve sustainable growth and success in their online endeavours.
Samantha North is an SEO consultant who specializes in providing consulting services for the fintech, AI, and SaaS (Software as a Service) industries. Samantha offers her expertise to businesses in these sectors, with a focus on revenue-first SEO strategy consulting.
One of Samantha’s key missions is to make SEO simple and accessible. She believes in demystifying SEO and sharing daily tips and strategies that businesses can easily implement. Through her website and LinkedIn presence, Samantha provides valuable insights, practical advice, and actionable techniques to help businesses improve their search engine visibility and drive organic traffic.
Samantha’s consulting services prioritise revenue-first SEO strategies for fintech and AI SaaS firms. She understands the unique challenges and goals of these industries and tailors her strategies to align with their business objectives. By focusing on revenue generation, Samantha helps businesses optimise their online presence to attract qualified leads, increase conversions, and ultimately drive revenue growth.
In addition to her consulting work, Samantha also manages several niche sites. This hands-on experience allows her to stay up to date with the latest trends and developments in the SEO industry. By actively implementing SEO strategies on her niche sites, Samantha gains valuable insights and practical knowledge that she can share with her clients.
By engaging with Samantha North’s SEO consulting services, businesses in the fintech, AI, and SaaS industries can benefit from her revenue-first approach and deep understanding of their specific needs. Samantha’s commitment to making SEO simple and her expertise in managing niche sites further enhances her ability to provide valuable insights and strategies. With Samantha’s guidance, businesses can develop effective SEO strategies that drive revenue growth and achieve long-term success in their respective industries.
Nico Bortoluzzi is an SEO consultant with a focus on providing SEO and content strategies specifically tailored to retail, luxury, and travel brands.
Nico Bortoluzzi has a proven track record of achieving high rankings on Google since 2015, demonstrating his expertise in optimizing websites for improved visibility and organic traffic. With his extensive experience in the industry, he is well-equipped to offer valuable insights and strategies to help businesses in the retail, luxury, and travel sectors succeed online.
One compelling reason to follow Nico Bortoluzzi is his commitment to sharing his best tips and knowledge regularly on LinkedIn and Twitter. By following him on these platforms, individuals can stay up-to-date with the latest trends, strategies, and techniques in the SEO field, particularly those relevant to retail, luxury, and travel brands. His daily updates provide a valuable resource for those seeking to enhance their understanding of SEO and leverage it effectively for their businesses.
Furthermore, Nico Bortoluzzi’s credibility is enhanced by his active participation as a speaker and his potential involvement in awards and recognition within the industry. These activities demonstrate his passion and dedication to his field, further establishing his authority and expertise as an SEO consultant.
In summary, by following Nico Bortoluzzi on LinkedIn and Twitter, businesses in the retail, luxury, and travel sectors can gain access to valuable SEO insights and strategies that can help improve their online visibility, increase organic traffic, and ultimately achieve business success.
Itamar Blauer is an SEO consultant known for his expertise in various aspects of SEO, including technical optimisation, content strategy, and link building.
With a wide range of SEO skills and knowledge, Itamar Blauer offers comprehensive services that cover all essential elements of search engine optimisation. Whether it’s optimising technical aspects of a website, creating compelling and relevant content, or building high-quality backlinks, he is well-equipped to assist businesses in achieving their SEO goals.
In addition to his consultancy work, Itamar Blauer shares his insights and expertise by posting useful SEO content on LinkedIn. By following him on this platform, individuals can stay informed about the latest SEO trends, strategies, and best practices. Itamar’s content provides valuable guidance and actionable tips to help businesses and professionals improve their organic search performance.
It’s worth noting that Itamar Blauer is a strong believer in SEO testing and experimentation. He understands the dynamic nature of search engine algorithms and the importance of adapting strategies to stay ahead. Itamar mentions that he relies on his team at StudioHawk to assist him in continually learning and trying new things in SEO. This emphasis on experimentation and continuous learning demonstrates his commitment to staying at the forefront of SEO practices and delivering cutting-edge strategies to his clients.
By engaging with Itamar Blauer’s content and considering his services, businesses and individuals can benefit from his vast SEO expertise and dedication to staying ahead in the ever-evolving world of search engine optimisation.
With a focus on SEO strategies encompassing both content and technical aspects, Francesco offers his expertise to help businesses achieve their objectives and drive tangible outcomes.
One of Francesco’s strengths lies in his ability to align business objectives with effective SEO methodologies. He understands the importance of tailoring SEO strategies to the unique goals and needs of each business he works with. By aligning SEO efforts with broader business objectives, Francesco ensures that the implemented strategies contribute directly to the success of his clients.
A distinguishing factor of Francesco’s approach is his commitment to eliminating confusing jargon. He recognises that the world of SEO can be complex and overwhelming for many businesses. Therefore, he simplifies the communication process and helps clients understand the strategies and tactics being implemented. This clear and transparent communication fosters collaboration and ensures that his clients have a comprehensive understanding of the SEO initiatives being undertaken.
Francesco Baldini’s expertise lies in implementing SEO and content strategies that work. By combining his knowledge of technical optimisation and content creation, he delivers comprehensive strategies that address both the technical aspects of a website and the quality and relevance of its content. This holistic approach ensures that all essential elements of SEO are covered, leading to improved search engine rankings, increased organic traffic, and ultimately, better business results.
By working with Francesco, businesses can benefit from his effective SEO methodologies, clear communication, and focus on tangible outcomes. His commitment to delivering strategies that work ensures that clients can see real and measurable results from their SEO efforts.
Sara Fernández Carmona is an experienced international SEO consultant. With a diverse background in UX-UI Design, Translation & Localization, and Content Strategy, Sara brings a comprehensive skill set to her role as an SEO professional.
One of Sara’s main areas of expertise is international SEO. She specialises in providing best practices and recommendations to businesses looking to expand their global reach. This includes considerations from both a technical perspective, such as website structure and hreflang implementation, as well as a linguistic standpoint, including localisation and multilingual content optimisation. By leveraging her expertise in international SEO, Sara helps businesses optimise their online presence and effectively target audiences in different countries and languages.
Sara Fernández Carmona is also an advocate for SXO (Search Experience Optimization), which combines SEO and UX (User Experience) principles. She understands the importance of creating a seamless and user-friendly experience for website visitors, while also optimising for search engines. Through her social media presence on platforms like Twitter and LinkedIn, as well as her website, Sara shares practical tips and insights for improving UX design that can have a positive impact on SEO efforts, and vice versa. This holistic approach ensures that businesses can enhance both user experience and search engine visibility, leading to improved organic performance.
By engaging with Sara’s services and following her online platforms, businesses can benefit from her expertise in international SEO and SXO. Her deep understanding of technical and linguistic considerations, coupled with her focus on user experience, allows businesses to effectively optimise their online presence and improve their SEO efforts. Sara’s practical tips and recommendations empower businesses to implement actionable strategies that result in a positive impact on both user experience and search engine rankings.
Austine Esezobor is a consultant with a specialty in Brand SERP (Search Engine Results Page) Optimisation. He offers his expertise to help businesses improve their SEO performance and enhance their online presence.
One of Austine’s key strengths is his ability to stay at the forefront of the upcoming paradigm in search. He is well-informed about the latest trends, developments, and emerging strategies in the SEO industry. By continuously staying updated with the evolving landscape of search engines, Austine is able to provide cutting-edge insights and guidance to his clients.
Austine Esezobor’s specialty lies in Brand SERP Optimisation. He understands the importance of a brand’s visibility and reputation on search engine results pages. By focusing on optimising a brand’s appearance in search results, Austine helps businesses enhance their online reputation, increase brand visibility, and create a positive first impression for potential customers.
Austine takes a consultative approach and aims to sharpen his clients’ thinking in SEO. By working closely with businesses, Austine helps them develop a deeper understanding of SEO principles and strategies. He provides guidance and educates clients on how they can effectively improve their SEO efforts and make informed decisions to benefit their brands.
By engaging with Austine Esezobor’s SEO consultancy services, businesses can expect to receive strategic advice and actionable recommendations tailored to their specific needs. Austine’s expertise in Brand SERP Optimisation, combined with his commitment to staying ahead in the SEO industry, ensures that clients receive valuable insights and guidance to improve their overall SEO performance and help their brands succeed online.
Luca Mussari is an SEO consultant specialising in providing consultancy services for eCommerce, finance, and SaaS (Software as a Service) startups. Through his website, Luca offers his expertise and knowledge to empower businesses in optimising their online presence and achieving SEO success.
One of Luca’s strengths lies in his ability to share honest and unfiltered insights into the latest SEO trends. He understands the importance of staying informed about the ever-evolving landscape of SEO and keeps himself up to date with the latest industry developments. By sharing these insights on LinkedIn, Luca provides valuable information to his audience, helping them stay abreast of the latest SEO trends and strategies.
Luca’s practical strategies are specifically tailored for eCommerce, finance, and SaaS startups. He recognises that these industries have unique needs and challenges when it comes to SEO. Through his website, Luca offers practical and actionable strategies that businesses in these sectors can directly apply to their websites. By providing industry-specific guidance, Luca empowers businesses to make informed decisions and implement effective SEO strategies that align with their goals.
A distinguishing aspect of Luca’s approach is his commitment to being jargon-free. He understands that SEO terminology and concepts can be complex and confusing for many businesses. Therefore, Luca strives to communicate in a clear and understandable manner. By using language that is accessible to his audience, Luca empowers businesses with knowledge they can readily apply to their websites, fostering a sense of confidence and control over their SEO efforts.
By engaging with Luca Mussari’s SEO consultancy services, businesses in the eCommerce, finance, and SaaS sectors can benefit from his expertise and jargon-free approach. His honest insights into the latest SEO trends and practical strategies provide businesses with valuable guidance to optimise their online presence. Luca’s focus on empowering businesses with actionable knowledge ensures that his clients can directly apply SEO best practices and drive meaningful results for their websites.
Hire the best SEO consultant for your business
If your business struggles to gain traction on search engines and you see that there is a huge opportunity for grab, it’s time to hire an SEO consultant. With regards to the SEO contractor, your chosen SEO consultant will be among your best investments for your business growth.