What is the percentage of blogs that fail?
Out of the over 60 million new blogs that will be created this year, more than 80% of blogs will fail in the within 18 months.
Yes, this is true.
Also, over 90% of the websites out there never received any click from Google.
Recent reports state that a new blog is created every half a second.
What does this all mean?
This is a huge problem because you can imagine the number of blogs created and how many of those will fail in their first year.
The blogging industry from a decade ago is very different from what we have today. These days, building and maintaining a successful blog requires more than just publishing a minimal number of blog articles.
Besides, no business starts a blog with the goal of failing.
So, this leads to the question – what steps should you take to avoid being in the percentage of failed blogs?
This article will show why we have a staggering 80% of blogs that fail and how to create a fail-safe strategy to get your blog to the next level.
But before we get to that, let’s look at the difference between B2C and B2B blogs, shall we?
B2B vs. B2C Blogging
According to recent reports, businesses that add blogs to their website can increase their traffic by over 400%.
This statistic shows the importance of blogging to businesses. This is a great way to increase brand awareness, bring in customers, increase search engine visibility, and share engaging content.
However, there are differences between B2B and B2C blogging, requiring distinct, fail-safe blogging strategies.
Here, we will discuss the differences and similarities between these two blogging types before delving into why they fail.
There is a big difference between using blogging to market to a business and using it to market to a consumer.
Consumers and businesses have unique interests and needs, and your blogging approach and content must acknowledge these differences.
Let’s look at some of these differences, shall we?
Unlike B2C blogging, where consumers are more inclined to use their emotions to make a purchase, B2B blogging focuses less on appealing to the reader’s emotions.
Plus, over 70% of consumers learn about a business through blog posts.
B2B blogs emphasize the rational reasons the marketed product or service is superior.
This is because business executives rely more on logic when making purchases.
Also, according to HubSpot, B2B marketers that blog get over 60% more leads than those that don’t.
Consumer purchase decisions are more likely to evolve with location, trends, and other social changes, but for B2B blogs, this is different. You cannot use the same factors you use to determine the consumer perspective for businesses.
Besides, a B2B marketer will be more focused on understanding the view of the major business decision maker, ensuring that they engage and capture their attention.
Consumers are more likely to use deals, discounts, and other emotional features as main drivers, and B2C bloggers utilize them when writing content for consumers.
On the other hand, B2b blogs are usually for businesses that want to learn more about a product or subject, so they are centered on ensuring the buyers have all the information they need to make a well-informed purchase.
Unlike consumers, who don’t need detailed content before they make a decision, businesses need all the information before making a purchase.
This means that B2B blog content has to have all the technical details and facts which might be glossed over in B2C content.
According to orbit media, a standard B2B article has 1,460 words compared to B2C blogs, which are 1,300 words.
B2C blogs sometimes have shorter word counts as consumers are more likely to be distracted.
On the other hand, B2B content can be lengthy because the buyers usually want all the details. Plus, according to Neil Patel, articles over 3,000 words get better results.
Why Most B2B and B2C Blogs Fail
Despite the differences between B2B and B2C blogs, there are still some similarities. For one, both audiences want to hear about what your business can do for them, albeit in different ways.
However, there are a lot of mistakes that both B2C and B2B blogs make that eventually lead to them being a part of the failure statistic.
These reasons are highlighted below.
Badly Designed Blog
A blog with slow loading times and bad-quality images will not have readers staying long.
HubSpot reports that 90% of users leave a website because of its bad design and over 80% are unlikely to return after a bad experience.
This means you must ensure that your blog has visual appeal and a low bounce rate to improve your chances of success.
HubSpot reported that businesses that blog over 16 times a month get 3.5 times more traffic than those that blog less than four times a month.
This does not mean that you have to blog every day or every week, but if you want to succeed, it is critical to be consistent.
Besides, being consistent with your blog will allow you to gain avid readers that subscribe to your blogs.
They do not have a content strategy
You need to have a content marketing strategy if you want your blog to grow and be a success.
This means using data to determine what your readers like, how much time they spend on your blog, or whether your content is poor.
This way, you can use the data to make predictions and change the strategies that are not working.
Also, Adobe stated that over 30% of consumers do not like poorly written content.
No Goals or Passion
If you do not want to fail, you need to be passionate about your blog. This is because passion creates a strong desire to succeed and enables you to be dedicated to your blog.
Omnicore agency reported quality content could increase blog traffic by 2,000%.
Besides, you must devote time to creating quality blog content if you don’t want to fail.
Lack of Unique Content
While it is essential to have a constant brand voice when blogging, you need to ensure that you change things up once in a while.
People love new and unique content, and you must create engaging content for your audience if you want to succeed.
Ignoring Search Engine Optimization
Search is a significant traffic source for blogs; most fail because they are not optimized for search.
You need to do keyword research, add primary keywords to your blog, write descriptions for your media, and ensure your blog is voice search optimized.
Over 50% of bloggers that do keyword research report having solid results.
You can fail as a blogger by not reaching out to other influencers and bloggers in your niche. Guest posting is an excellent way to generate links for your blog.
Besides, reports show that over 50% of bloggers regularly guest post.
Poor Promotion Strategy
One primary reason blogs fail is that they do not have any discovery channels early on.
People need to know that your blog exists and the only way they can do that is if you promote it.
Some promotion strategies you can use to get your readers and kick-start your blog success include link building, mail list creation, and social media sharing.
Besides, over 90% of bloggers use social media to drive traffic to their blog posts.
This is a very limited strategy because social media is over populated and it’s really hard to get any attention. Of course, things become easier when you accumulate a substantial social media following.
If you are considering starting your own website, it’s best if you have a clear content strategy since the very beginning.
“Whoever fails to plan, will plan to fail”.
You’ll be able to identify underserved content opportunities and provide better answers with your blog posts to your target audience.
Want my content marketing help in improving your blog?
Being an SEO consultant with 10 years of experience allowed me to build hundreds of content calendars. I provide aspiring bloggers with 1:1 Blogging Calls packed with real skills, processes and strategies for bringing your blog to high hopes.