A lifestyle blog is a digital content written by a creator who is looking to share their life with audiences. The content is inspired by everyday activities and the interests of the author. In addition, a lifestyle blog is full of hints, tips, and advice to help readers live a better life in some way.
The blog might cover a variety of topics from beauty, fashion, health and wellness to DIY, parenting, and gardening. For many bloggers, it’s a good place to start because it’s super simple to set up.
However, it can also be one of the most challenging to make money from.
Creating content for a lifestyle blog is part of the puzzle. You’ve also got to learn how to monetize your lifestyle blog and there are some common steps you should follow.
Have you established a lifestyle blog and are now seeking ways to have your content begin generating income for you? Thinking of setting up a lifestyle blog but want to get it income-ready from the ground up?
Creating content, writing engaging posts, taking and editing beautiful pictures – all of these are important aspects of founding a successful lifestyle blog. Still, to build a blog that will generate income, you’ll need the knowledge and skills to put your blog to work for you.
Careful research and attention to detail, along with planning, know-how, and persistence will allow you to create a lifestyle blog that becomes a hub of passive income generation for you.
Differences between lifestyle and other blog monetization can be seen in the content that can be produced. For example, you can create content with almost any product as long as it matches your ethical approach. But those in other niches are limited based on their topic. Game bloggers can only really advertise games, gaming equipment or health bloggers can only earn money from health products. This is because this is what their audience is interested in and expects.
Instead, you could feature a food box for one week and market the brand through affiliate marketing. Then the next week you can showcase a shopping trip and advertise a certain clothing line. The range of products you can display is much larger and therefore, you can attract a bigger audience.
Lifestyle content is also considered more valuable by search engines and readers so you’ve got a bit of an advantage.
Use these tips below, and you’ll be able to monetize your lifestyle blog.
Plan for Success
The more you prepare and plan for success at the outset of putting together your income-generating lifestyle blog, the more likely you are to achieve success. Laying down a solid foundation is always the way to go with any venture. It helps to get a pen and paper and then think and plan about the following.
Where you would like to be in 6, 12, 18, 24 months’ time?
How you’re going to earn money (affiliate marketing, sponsored content, merchandise, etc.)?
How are you going to share the content?
Who is going to read your content?
When are they going to read your content?
How are they going to read your content?
What does the reader want to get out of your content?
To help, you can read guides like how to make money blogging. These are perfect for new and seasoned bloggers. It explains and instructs how, with a few simple changes, you can turn your lifestyle blog into a profitable business. Nothing happens overnight but working hard in the right direction can only be a plus. Start with the following steps:
Think of your blog as a business and you’re the CEO
Hire writers to help you create enough content
Undertake regular keyword research so you understand what your audience is searching for
Create a content calendar, so you and your writers are prepared
Think about writing a marketing place and social media scheduling
Make sure you’re paying attention to details from the start. Your lifestyle blog will be more likely to be monetized successfully if you’ve put thought into the name, platform, domain name, and web hosting company in the beginning.
Relying on a third-party-hosted subdomain name, for example, makes monetization more difficult. Keep search engine optimization (SEO) in mind when selecting the name for both your lifestyle blog and domain name. Also, be sure to use a top-level domain (TLD) such as .com or .net when possible, as they will help your lifestyle blog to appear higher in Google searches.
You should also enable permalinks, which will make your content and pages more SEO-friendly. If you’re using WordPress, enabling permalinks is a simple process. Head to settings>permalinks within admin, select the post name option, and you’re ready to roll.
Utilize Content Marketing to Build Your Audience
Content marketing takes quite a bit of time, but it is well worth the effort. Use sites like Medium.com, Scribd.com, and more to post articles with backlinks to your content. Become an expert in your field or niche, answer questions on Quora and Reddit, and create video content on sites like Vimeo and YouTube.
When there are a variety of places that show your legitimacy as a lifestyle blogger and many different platforms where there are links back to your content, your audience will grow- and having a growing audience is a key component to monetizing your lifestyle blog. Make sure that the content you’re posting is valuable to your audience. Faking it by stuffing keywords unnaturally into your content will have the opposite of your intended effect. The last thing you’ll want to do is come across as a spammer.
Build Your Site’s Strength for Handling Traffic
For an income-generating lifestyle blog to be successful, it will need to be able to handle the traffic. Many forms of monetizing your site will be directly related to higher traffic volumes and clicks. Make sure your pages load quickly to reduce the number of bounces you get. (People clicking onto your site and then leaving before reading or absorbing any content.)
Get knowledgeable about caching and content-delivery networks (CDNs) to ensure the speed of delivery of your web pages. There are multiple systems you can use to make your pages high-volume-ready – W3 Total Cache and WP Super Cache are both good for this.
Make certain you’ve turned on browser caching as well. Once you have these systems in place, Google’s Page Speed Insights will let you see the results before and after installation. Quicker page loading means better website experiences for your readers and a better chance of repeat visitors and a growing audience. Research completed by mPulse Mobile found that when a website loaded in 2.4 seconds conversion rates were 1.9%, which was three times higher than the 0.6% conversion rate experienced at 5.7 seconds.
Create Useful Content
All of the planning and thoughtful domain-name designing in the world won’t make much difference in monetizing your lifestyle blog unless you’re creating useful content for your readers.
Regular and relevant content is what a follower of any blog looks forward to. WordPress blog posts get more than 409 million views per month. So it is safe to assume that useful content = dedicated following = $$. Check out this awesome article on how much bloggers make to give you something to aspire to. If Darren Rowse – ProBlogger, James M Dahle, MD – The White Coat Investor, and Chelsea Brennan – Smart Money Mamas can all rake in thousands of dollars, so can you with great content and smart management.
Spend some time planning your content, being creative, and researching your niche. Check those content marketing avenues you’ve taken to see what your ideal readers are looking for, what kinds of problems they want solving, and what types of inspiration they’re seeking.
When you create content that your readers want to see, they’ll be more likely to click on your site. More clicks? More potential money for you.
Take Advantage of Email Marketing Platforms
Email marketing is widely regarded as one of the most consistent avenues for making money from a blog of any kind, and lifestyle blogs are no exception. Research by Constant Contact has found that you can earn $36 for every $1 you invest in email marketing.
Sign up for an email marketing platform, like MailChimp or Constant Contact. This way, you’ll be in a position to maintain a relationship with your regular readers – and those are the people most likely to support your lifestyle blog moving from an enjoyable side hobby to an actual method of income generation.
Mumsnet is a parenting website and blog that understands the parenting journey. From the moment a subscriber shares their due date, Mumsnet sends regular email newsletters to help prospective mums learn about the different stages of pregnancy.
Love Taza is an excellent example of a blog with email marketing. As soon as you land on her blog, you can subscribe to her blog. The author then sends regular updates about her books, the latest live and virtual events and more.
Most bloggers are aware of Google’s AdSense program. AdSense requires a steady stream of traffic to make money. That’s why it’s important to consistently post high-quality and useful content to your lifestyle blog and generate as many routine website visitors as you can.
Signing up for Google AdSense allows you to select the types of ads that will appear on your site, so make sure you spend time carefully considering which types of ads will fit with the content on your blog.
AdSense users get paid according to the number of clicks and impressions their ads receive. You may notice that bloggers who use AdSense as their primary source of blog income tend to fall into one of two categories.
With the high volume of content bloggers- ideal as a lifestyle blogger- a constant flow of content means visitors are coming back to your site multiple times a day/week.
Portal sites- super-targeted SEO keywords make these sites able to display a max number of ads, but they have an extremely high bounce rate as a result. When building an income-generating lifestyle blog, this is not the method you’re aiming for.
One of the primary benefits of the AdSense program is that it is free to join. While you won’t see a ton of revenue until you’re generating a lot of traffic, every drop in the bucket when you’re starting out makes a difference.
Some examples of what lifestyle bloggers can make on Google AdSense, you can often find income reports for some. Here is a quick list of some examples.
Joanna Rahier earned $33.85 in one month.
Minding Minimal earned $91 in a single month.
Chasing a Better Life earned in one month, $134
Hot Beauty Health earned $3,240 from display adverts in one month.
For many lifestyle bloggers, AdSense and other display adverts form only a small part of their income but often can cover the entire costs of their business. For instance, Minding Minimal had Adsense income nearly 10 times their expenses.
Extremely successful blogger and internet marketing expert Neil Patel describes affiliate marketing as essentially revenue sharing. Businesses seeking to sell products offer promoters a financial incentive through affiliate programs, while promoters earn income from promoting products that they feel have value as an affiliate marketer.
Affiliate marketing is a way for lifestyle bloggers, in particular, to generate passive income through their blogs by promoting products. Lifestyle bloggers and affiliate partners work together, and the blogger earns a commission when people buy the products that the blogger promotes through their affiliate links.
A simple way to get involved in affiliate marketing while starting is by using the Amazon Associates platform. If your lifestyle blog doesn’t quite have an audience yet that has major brands reaching out and asking you to be an affiliate marketer, you can still earn commissions recommending products through Amazon Associates.
The Amazon Associates program allows content creators of all kinds to make money recommending products through link-building tools that then allow them to make money through qualifying purchases. There are many successful approaches to using this program.
Lifestyle blogging and the Amazon Associates Program fit together fairly naturally, as lifestyle blogging is a broad category, which allows bloggers to recommend products across a broad range of categories- many of which consumers will frequently be buying.
Here are just a few examples of companies that have grown exponentially by leveraging affiliate marketing:
Minding Minimal earned $300 from affiliate sales.
Hot Beauty Health earned just $2615 from affiliate sales in a month.
Just a Girl and Her Blog earned $27,507 from affiliate sales within one month.
Create Your Own Digital Products
Lifestyle bloggers can use their influence and knowledge to create digital products their loyal readers will want to purchase from them. Whether it’s crafting patterns, guides, designs, plans, photo-editing packs, social media coaching- the possibilities are endless and largely dependent on the niche and type of lifestyle blog you have.
Take some time to reflect on your blog and its content. What types of posts have had the most traffic? Is there something about that post that you could replicate or offer to your readers digitally?
Use your email marketing platform to generate leads for those who might be interested in paid digital content.
Tim Ferris is one very successful lifestyle entrepreneur who has been listed as one of Fast Company’s “Most Innovative Business People.” As well as writing several successful ebooks, Tim also runs a successful podcast, which was the first business/interview podcast to pass 100,000,000 downloads.
Chris Guillebeau is the founder of the very successful Art on Non-Conformity blog. He makes a sizeable income from his Unconventional Guides E-commerce business which sells digital downloads of his ebooks and multimedia guides.
Paywall or Premium Content
Assuming you’ve built up your lifestyle blog to the point of having a significant audience, you can take your site a step further with premium content or content that is behind a paywall.
If you have many loyal readers/visitors, there are likely those who would be willing to pay a nominal subscription fee to gain access to exclusive content not available to regular readers.
There are a variety of approaches to using this model. Still, the most likely success for lifestyle bloggers will come from offering original premium content that is paid only in addition to your regular content. That may work to your advantage better than suddenly making all of your content subscription-only or offering a metered paywall as some major online publications do.
In addition to regular content, members-only content works as a model with lifestyle bloggers as a means of selling exclusivity. Just make sure the content you’re offering on the other side of that subscription is valuable to your readers.
Julie Blanner is the perfect example of this. In addition to her general lifestyle content, she also runs a premium course on how you can follow in her footsteps.
With these weapons in your arsenal, you’ll be able to monetize your lifestyle blog and begin generating the passive income your content can provide. While it’s not as simple as waking up to money overnight, with some planning, knowledge, and hard work building your audience, you can be a successful lifestyle blogger and enjoy the flexibility lifestyle blogging brings.