Learning how to write an effective, traffic-generating headline is the secret of a successful blog. So here's how to make your article titles catchy.
Believe it or not, learning how to write an effective headline, capable of attracting attention and generating traffic is one of the real secrets to creating a successful blog.
And the reason is as simple as it is important: we live in an era where there is a real media jungle. Every day we are subjected to a bombardment of images, articles, news, emails and advertisements.
In this situation, do you really believe that your readers will read everything that comes before them? Or will they devote their time only to what strikes their attention most?
Obviously the latter.
And that is why it is important to be able to emerge from this media bombardment and capture the attention of our target. And how to do it?
The first step is precisely to create effective headlines in order to attract attention, generate a click and possibly lead to conversions.
So let's see how to write an effective headline and some examples of headlines that you can use for your blog.
Understand who you are writing for
Use persuasive language
Describe the benefits to your readers
Use active phrases
Answer a specific question
Use dates in titles to make them more up-to-date
Don't underestimate the power of numbers
Use the "power words"
Help yourself with the right tools (free)
Explain (or create) a problem and offer a solution
Play with words
Don't disclose everything
Talk to the reader
Use standard formulas for your headlines
Only make promises you can keep
Don't be afraid to present your ideas
Put the reader at the centre of everything
18. Use the right keywords
19. Understand search intent
20. Optimize the title according to Google's parameters
21. Learn from your competitors
22. Avoid click-baiting like a plague
23. Don't stay vague
24. Take care of your grammar
25. Writing an effective headline pays off all the effort
How to write a headline in 2021: 25 super captivating headline tips
The first thing you need to pay close attention to in writing an effective headline is understanding who we are targeting.
Do you remember what we said about the difficulty of attracting attention? If you manage to hit the mark with a headline that intercepts a need from your audience, then you've hit bingo!
Only by knowing our niche deeply, in fact, can we write headlines capable of attracting attention in order to generate clicks.
Once the user has landed on your article, you need to be able to keep his attention while reading. To do this, I recommend that you read my post on how to write effective articles.
But let's go into detail to understand how to optimize a headline for our readers.
1. Understand who you are writing for
How do you know who we are writing for?
Obviously, we need to do an analysis and try to identify, for example:
And it is, above all, by leveraging the last three points, namely interests, pains and desires, that we can generate the greatest number of clicks. If you think about it, all clickbait titles leverage precisely these feelings, particularly fear.
Of course, you should never write clickbait titles, and we'll find out why later. The important thing to know is that leveraging people's primary needs and emotions is the first step in creating headlines that convert.
2. Use persuasive language
Attracting the attention of our audience is not enough: we also need to make sure that people actually click on our link.
And here persuasive copywriting comes in handy, a set of techniques that push the reader to take action, in our case click on the link and read the content.
Mainly there are 3 levers you can use to write effective headlines:
Curiosity. This is the case of the headlines, for example, which reveal something, which tickles people's curiosity. Example: "This is how I managed to save 70% on my households"
Emotion. The emotional headlines speak directly to the deepest part of an individual, for this reason, they are able to attract attention. Example: "Here's how the internet is ruining your life (and how to avoid it)"
Ethics. Everyone has values. Appealing to your readers' values will undoubtedly grab their attention. Example: “5 alternative methods to wash the house in an eco-sustainable and non-polluting way”.
By focusing on these 3 simple elements, you can write headlines capable of going viral. BuzzSumo also analyzed the viral headlines and put down the elements they have in common:
And if you want to learn more about persuasive copywriting, here is a list of my favourite books on the subject:
3. Describe the benefits to your readers
A simple and effective way to get your users to click on your articles is to clearly state what their benefit will be in reading the post.
I use this type of headline very often. Here are some examples from my articles, where underlined you find the benefit, the goal of reading:
How to start a blog like a Pro in 7 simple steps and monetize it
Fiverr vs UpWork: which one is better for your business?
16 SEO techniques to generate more traffic
4. Use active phrases
Reading is a complex activity. Reading on-screen is even more complex for the brain.
For this reason, you should always write short, clear and easy to understand sentences. Just like I do, see? Subject, verb, object. And this should be all the more true in headlines.
Therefore always prefer the active form rather than the passive one, in order to give more strength to the sentence.
To give you an example:
ACTIVE FORM: The dog ate a bone ✅
PASSIVE FORM: The bone was eaten by the dog ❌
An example of a real headline? Ok!
Here's how I got rid of snails in my garden in just 10 minutes ✅
This is how my garden was disinfected by snails in just 10 minutes ❌
5. Answer a specific question
Your headlines should always be clear, specific, get to the point right away.
What is your article about? Explain it right away and no-frills in the title.
✅ Good headline:
10 ways to clean your refrigerator in half the time
How to make the skin clearer with a simple natural product
Furnishing the house with less than $1,000: here are all the solutions
❌ Headlines too general, unspecific or unclear:
How to cle