You already know this tool.
Google Trends is a popular system used for data research and insights.
But did you know that Google Trends is also one tool you need to help in keywords research?
This free tool is a valuable open data source that uses real-time and historical data to give you information about your customers’ search practices concerning location, time, and other factors.
You can also use this tool to find current and future search trends in your business, which will, in turn, support your keyword research.
Besides, there are other ways Google Trends can add value to your SEO strategies.
This article will list 12 ways for using Google Trends for keywords research, enabling you to improve your marketing strategy and brand prominence.
But before we get to that, let’s find out how Google Trends works, shall we?
What is Google Trends?
Google Trends is a free Google tool that uses real-time and aggregated data from all Google and YouTube searches to identify trending topics and search terms across multiple industries and geo-locations.
It tells you how popular a search query is, alongside its search volume and location, with the highest attention.
Even though it was first launched in 2006, it contains search data from 2004. This means that you can get non-real-time data that dates back to 2004.
Besides, users from different works of life can benefit from this tool – it is a popular big data source for varying applications.
The trends data identified by Google Trends are aggregated, categorised, and anonymised, and its search volume functionality is one of its major features.
Some other uses include real-time searches, related topics, trending searches, geographic search trends, and patterns.
Also, the Explore tab for keyword research, and the Trending Searches tab, for trending topics are the two main Google Trends tabs.
How to Use Google Trends for keyword research
Carry out Keyword Research
Keyword research is important to your search engine optimisation strategy as it enables you to find the keywords related to your business.
Unlike other tools, Google Trends shows you keyword data using real-time search data.
Additionally, if you have a list of keywords you want to target, you can input them into the tool to see how they are doing over time.
Even though Google Trends does not measure keyword volume, you can use the “Related queries” tab to find the popular keywords you should target for your blog posts, web pages, or product descriptions.
It also provides insight into the topics you should consider for your impending content.
Let’s take a look at the steps you can take to carry out keyword research:
- Go to the Explore function of the Google Trends tool.
- Enter your seed keyword into the search box.
- On the results page, you see two tables: “Related topics” and “Related queries”.
- The tables shown are the popular keywords people use when entering the word you entered.
- You can pick also consider location and time.
Find related topics for blog and video content.
As mentioned before, a “Related Topics” table is available that you can use as a guide to creating your content strategy.
This feature shows you broad topics related to the keyword you searched for, and you can use it for both written and video content creation.
This feature for SEO aims to capitalise on popular topics and improve your search optimisation.
The related topics will display on the results page after you search for a keyword. To know the relevant related topics with high volume, choose the “Top” filter.
This way, you can know the topics you should include in your blog posts or the products you should advertise more.
Find Related Queries
You can find related queries on the search result page, like the related topics.
Unlike “Related topics”, which show broad topics, this feature shows you specific search terms.
You can use this feature to find your competition, ensuring you are utilising all relevant terms. Related queries can also create new web pages and re-optimise the old ones.
Additionally, Google Trends enables you to use phrases that will increase traffic to your website.
You can use this tool alongside other SEO tools for maximum effect.
Discover Seasonal Trends
Seasonal trends are very important, especially if your business is tied to different seasons of the year.
Google Trends enables you to identify patterns based on different occasions, and you can use them to figure out the best time to advertise your products.
For example, if you own a flower business, there will be an increasing trend in the search for flowers in the months leading up to Valentine’s day, Christmas, mother’s day, and others.
In the same way, searches for Halloween costumes start increasing in September and peak in October.
Businesses can use these seasonal trends to develop their content marketing strategy, ensuring that their content is optimised before the search volume hits the roof.
You must go back a few years to get accurate seasonal trends using Google Trends. You can also use this tool to find the best window to plan your Ads for Google Shopping.
Google Trends is also a good tool for checking the seasonal relevance of different topics, ensuring that your blog posts and content are always current.
Develop Topic Groups
You can use the “Related queries” and “Related Topics” features to develop topic clusters, which are good for search engine optimisation.
Topic groups are a collection of related content focused on one major idea. If you do this correctly, it can develop robust internal linking that will help your site organisation, aiding its optimisation.
For example, if you own a business that sells workout clothes, you can make yoga workouts one of your topic groups.
Putting this Keyword into Google Trends will enable you to find more detailed interests. Then, you can use the information gotten to build your content calendar and increase your search ranking.
Identify Search Volume Trends
This feature enables you to find the keywords that are getting popular, enabling you to create content around them and increasing your search optimisation.
Unlike other keyword tools that show you just the raw search volume, Google Trends shows you the volume trend of the keywords. This way, you can make informed content-based decisions.
Additionally, this tool stops you from using keywords that are getting less popular – all you have to do is input the business-related keyword and find out whether or not its popularity will increase with time.
Find YouTube Keywords
If you produce video content on YouTube, you must check for the trending searches and topics for YouTube separately using this tool.
Even though Google owns YouTube, popular Google queries and topics may be less popular on YouTube and vice versa.
YouTube is a search engine platform in its own right. Also, if topics related to your niche are trending on YouTube, you should create video content to increase your search ranking.
To find keywords for YouTube in Google Trends, take the following steps:
- You first have to switch from the “Web Search” default category to “YouTube Search”.
- Then, insert the keyword in the search bar and select a channel theme for more accurate results.
- You will see related queries and topics on the results page to find out what people are searching for and popular channels.
Identify Related Keywords
With the related keywords feature, you can identify more relevant keywords using your search term, and they are listed in order of popularity and percentage of search volume increase.
Unlike Google Keyword Planner, which tells us how a keyword is trending, Google Trends goes a step further. This tool generates new trending keywords and covers the old ones using applicable trends.
Here’s how you can do it:
- Run a basic Google Trends search.
- Scroll to the “Related queries” table on the result page.
- You’ll find a list of keywords related to the one you inputted with the exact percentage search volume increase.
Find Breakout keywords
Sometimes instead of the search volume increase percentage, Google Trends replaces it with the word “Breakout”. This word means that the search volume increase for the keyword exceeded 5,000%.
According to Google, this also infers insufficient data for a substantial percentage difference.
SEO experts believe breakout keywords are good to use as they have yet to be competitive. With them, you can rank high on Google without plenty of backlinks, and when it becomes competitive, you’ll still be at the top of the search results.
A major downside of this feature is that only some breakout keywords eventually become competitive.
You can target them a few times but only centre some of your SEO strategy on them.
Uncover Local Search Trends
The local search trend feature is good for local businesses, as it enables them to check out the search trend using region, city, or country.
This way, you can improve your marketing campaigns and know what your potential customers are searching for and where they reside.
Google Trends also allows users to carry out local-based keyword research, allowing them to know what is trending locally versus globally.
This feature will tell you which region searches for your business the most.
Besides, you can use it to gain insights into local search engine optimisation techniques, enabling you to develop tailored marketing campaigns and offer promotions to different regions.
Find New Keyword Ideas
You can discover new keyword ideas with the “Trending Searches” feature on Google Trends. Here, you will get real-time data for increased queries over the last 24 hours. To do this, use the drop-down menu on the category tab.
However, note that the new keyword ideas discovered may not have staying power, so it is important to be cautious.
Utilise LSI keywords
Latent Semantic Indexing Keywords can help your on-page SEO as they relate directly to your main search term. They help index your content and are relevant to your content marketing strategy.
Plus, with the “Related Topics” and “Related queries” feature discussed earlier, you can find terms that relate closely to your search term.
How Google Trends Works
Google Trends analyses different search data samples to gauge user interest across multiple topics and locations.
Rather than measure keyword search volume, this tool measures keyword popularity by giving you a random scale of 0 to 100, with “0” representing the lowest relevance point and “100” being the highest.
Besides, these values change when you introduce various search terms.
Google Trends uses data from regular Google search results, alongside other data sources, like Google News, YouTube, Google Shopping, Google Image Search, and Web Search. It stores loads of data that go as far as 2004.
Also, this tool uses time, search type, category, and region options to filter information.
A major benefit of this tool is that you don’t need an account to use it, like other Google tools. However, it does not offer fixed figures but shows the search terms’ relevance with each other.
Highlighted below are a few steps you can take to use this tool.
- Enter a keyword into the search bar of the tool
- Select the search type, topic, category, and search term when entering a request in this tool.
- You’ll get a graph displaying the trend over a specific time frame
- View the general information about the current trends in your location
- Click the “+ Compare” tab if you want to compare two terms
- Scroll down to view an analysis of the different terms by region
Google Trends is a robust tool that offers all its functionalities for free. It is easy to use, and you can combine it with other SEO tools to elevate your search ranking.
Other SEO uses of this tool include location-based keyword trends, search term comparison, brand monitoring, trending topics, competitor analysis, and keyword trend discovery.
However, despite all its benefits, it still needs to be more utilised.