How to become Fiverr Pro Seller (and make money)

Updated: Jun 22

The beginner's guide to getting accepted in Fiverr Pro in 2021



Fiverr is an online platform that allows buyers and sellers to connect so they can buy and sell digital services. It gets its name from the starting price of services which is $5.


What is Fiverr?


With low-cost vendors from all over the world, Fiverr is an online platform for freelance services.


The philosophy behind their product is to streamline the process of recruiting or getting recruited as a freelancer. The digital marketplace takes out the intermediary of recruiting, firing, and HR offices. Smaller firms can do it on a case-by-case basis, and freelancers have the right to sell.


Fiverr enables users to pay for Pro Gigs in advance, and offers any digital service that ranges from WordPress design, logo design, writing services, SEO, transcripts, and even voice-over jobs. While when the site originally launched, all services were priced at $5, freelancers can now set their price to whatever they want and can provide package deals, or Pro Gig Packages, and Pro deals, with highly selected professionals and agencies offering vetted and selected skills.


Do you want to become a Fiverr Pro Seller?


If you want to have a step-by-step guide on how to become a Fiverr Pro Seller, then you are in the right place.


If you are new to Fiverr, then read my other guide on how to get clients on Fiverr for new Fiverr sellers.


Five months ago I have finally decided to sign up for Fiverr Pro (SEO Services). I have been in SEO for many years and I always wanted to try and go freelance for some time.



fiverr pro Luca Tagliaferro


I have been a Fiverr seller since 2013 when I have started doing simple keyword researches in the evening while I was watching TV with my wife. It gave me something fun to do but I have earned very little so 3 months after I have paused that activity and never looked back to Fiverr again until 2020.


Until something happened. I was nominated by Yahoo! Finance in 2019 as one of the Top 20 Digital Marketing Influencers in the world. This is due to the quality work I constantly share with the SEO community on SEMRush, SearchEngineLand, and my website.



Top Digital Marketing Influencers in the world


So finally I have applied to become a Fiverr Pro seller and after a long process of interviews and video calls with the Fiverr recruiting team, I was accepted as a Fiverr Pro freelancer and started to receive inquiries about my services and converted new clients soon thereafter.


One of the motivations for starting with Fiverr Pro, other than the fact that I can make extra money on the side, is that I see a huge potential for growth and untapped demand for Pro services.


Now, when it comes to finding affordable SEO services that provide a great return on investment, the options are pretty limited. Either hire a very expensive agency or hire an SEO contractor, who costs as much as an agency (at least the great ones charge a few $$$ thousands per month).


That got me thinking...why don't I become a Pro Seller for Digital Marketing? There has been a huge demand for Fiverr Pro in the last 5 years and the statistic is also reflected in Google search volumes:



Fiverr Pro Trends - Luca Tagliaferro


The term Fiverr Pro is searched 6.3K times a month and Fiverr as a company is investing an estimated $1.5 Million a month on PPC ads to push their own freelancers in hundreds of categories. And these stats alone are encouraging for me because they don't even take into account all the services-specific search terms that could be bringing me new freelance projects and clients (SEO management and technical SEO, for example).


So, two months along, where am I? Well, I am happy with the results so far and this is why I wanted to share with you how to become a Fiverr Pro freelancer if you are considering it.


With regards to the results, here are my stats:

  1. I am on Fiverr Pro front page for SEO-related services

  2. 196,000 impressions on Fiverr Pro within the SEO services

  3. 1,433 unique clicks to my Fiverr Pro profile

  4. 4.6 rating

  5. Upgrade from Seller Level 0 to Seller Level 1 rated


As you can see, I have made a good start, but there is a long way to achieving Top Seller rated status. Although it's a bit early in my experience with Fiverr Pro, I am going to share the process for becoming accepted on the platform and start selling to Fiverr a huge volume of users.



What makes a great Fiverr Pro candidate?


It's worth mentioning at this stage that there is no silver bullet, no sure way of making it into Fiverr Pro. Fiverr is not like any other freelancing platforms, they actually have a recruitment team that work no stop to select only the top 1% of professionals for their target users.


Where on Upwork, for example, the barriers to entry are extremely low, anyone can become a seller.


That's why I love Fiverr Pro, they care about providing a great service to their clients.


I have even written a comparison recently on Fiverr vs Upwork.



Fiverr vs Upwork


That said, if you have a good amount of experience, impressive case studies to share and a good public profile, you are aiming yourself to become a great candidate and to apply with success. You can check out my SEO case studies and my public profile as SEO speaker if you are interested as those had an impact on my Fiverr Pro application.



What other guides don't tell you


When I have first searched online for how to become a Fiverr Pro seller, there were plenty of guides that couldn't tell me the most important thing. They were primarily to do with the criteria recruiters use to vet their candidates.


Some of the things I am going to share are extremely important, not only for the success of your application but also for getting the most as a Seller.



The basics of the selection process


On the most basic level, here is how you can apply to the amazing Fiverr Pro:


  1. Create an account with Fiverr to start the application process. If you haven't done it already, you can do it by clicking here and following the instructions on the page.

  2. Once you have created an account, navigate to Fiverr Pro and submit an application with SurveyMonkey

  3. Complete the application with all the relevant documentation that they require. Make sure you have a CV, case studies, links to relevant, quality works and personal documents before you apply.

  4. Once you have finished and you are happy to go with it, send your application and that's when the vetting process will start.


Is that simple! Bear in mind that if you are an existing seller with Fiverr, to publish a Fiverr Pro gig you need less than 25 reviews for that regular gig. If you have less than 25 reviews, your regular gig is entitled to become Pro. If you have more than 25 reviews for a gig in the same category, you would have to create a brand new gig for the same service and pause the previous non-pro gig.



What happens once you submit your application?


Once you have applied, your application is in the hands of the Fiverr Pro team of recruiters.


Now, don't get carried away with excitement because your application is one of the many that they receive every day and only 1 % of the applicants are actually admitted as Pro Sellers.

At this point, a job application to a full-time role would give you more chances to be selected than Fiverr Pro.



How do I know if my application has been successful?


Don't expect an instant response once you submit your application. The process might take a few weeks as the recruitment is not automated, real people will have to make all sorts of checks on the profiles received, before they make a decision whether an applicant has made it into Fiverr Pro.


If you weren't unsuccessful, don't worry because you can still apply again and reinforce your application to give you more chances of success next time. You can apply as many times as you want, but of course, every time you have to add something valuable to your application. More about later on in the article.


If you did it, congratulations! You will receive an email like this one I have got in my inbox:


Welcome email to Fiverr Pro - Luca Tagliaferro

It's not over, though. This is just the beginning. As you can see in the SEO profile on Fiverr Pro, I have 7 gigs active.


The way Fiverr Pro works is by displaying services (gigs) to the Fiverr community for completing certain tasks and achieving certain milestones. On Fiverr Pro you currently have these services below:


  1. Graphic Design - this is probably the biggest category on Fiverr.