Your Guide to 30 Best Freelance Digital Marketing Jobs, Skills and Opportunities to find remote work

Are you a digital marketer looking for freelancing jobs? Then you are probably interested in becoming independent and have a thriving self-employed business.

I am happy for you! Freelancing in digital marketing is a vast yet remarkably young field.

Most recent research shows that global digital marketing industry reached a value of nearly $305 billion in 2020.

And the market is expected to grow by a further 17.6% between 2021 and 2026!

Plus, the digital marketing skills gap continues to grow as the years go by.

And freelancers digital marketers are on the rise as well.

Based on the most recent Forbes and Upwork data, one-third of the global workforce is now freelancing. According to the statistics, when in need, 25% of freelancers may obtain employment within a day or less!

Besides, you don’t need an advanced college degree or formal experience to land your first digital marketing job.

This article will discuss the multiple ways you can use to get digital marketing freelancing jobs, the skills you need and the opportunities.

So, let’s get right to it.

digital MARKETING freelance jobs

What are the skills you need for freelance digital marketing jobs?

1. Know the Digital Marketing Basics

Before you choose a specialist field or invest in digital marketing training, your first step is to understand digital marketing and all its different components.

Digital marketing, also referred to as online marketing, is a comprehensive term used to describe the varying marketing methods and processes used to promote products and services on the internet.

This field is extensive with different channels such as search engine marketing, content marketing, social media marketing, email marketing, website marketing, video marketing, and affiliate marketing. As stated earlier, this field does not accommodate holistic specialism, but it is vital to have the necessary skills needed if you want to stand out.

While digital marketing technical skills are essential, most professionals might argue that soft skills have a higher standing.

Soft skills can help you effectively collaborate with others, and in a dynamic field like Digital marketing, they are needed more than ever.

Even though some soft skills come more naturally to some people than others, you can learn and develop them over time.

Besides, many digital marketing recruiters want to hire people with technical and soft skills to do the job.

Highlighted below are some of the soft skills you need in digital marketing.

a. Communication Skills

Digital marketing involves different methods and channels to communicate to an audience – which is why communication is a significant skill to have in this industry.

With strong communication skills, digital marketers will be able to analyze their target audience and express their concepts clearly and concisely to them.

Additionally, this soft skill makes it easy for you to communicate with clients and team members, fostering sales and teamwork.

b. Adaptability

The digital marketing field is a fast-changing one, with new tools and practices constantly emerging every day – meaning that adaptability is a must-have in this field.

Adapting to the constant changes in the digital marketing field is the only way to ensure you don’t get left behind.

Also, because of the extensive nature of this field with its different channels, you need to be able to adapt to the varying digital marketing roles you’d have to take on, especially in the early stage of your career.

This way, you will be able to build your skill level while remaining an invaluable member of your digital marketing team.

c. Data Analysis and critical thinking

To be successful in digital marketing, you need to understand data and know ways to interpret it to create marketing campaigns and strategies.

Analytical skills will enable you to know the digital marketing strategies working and those not working for your clients. It will also allow you to gain insight into consumer behaviour.

You need to demonstrate your data interpretation and visualization skills to stand out above the rest.

However, if this skill doesn’t come easy, you can continuously develop it over time.

d. Problem Solving

Problem-solving is an essential skill to have in digital marketing.

Many things can go wrong in this field, and you need to be able to proffer solutions without panicking.

Having a practical approach to issues will always set you apart from your peers, as digital marketing will require you to tackle the problems from new angles using innovative solutions.

e. Writing Skills

Writing is a primary transferrable skill that will make you stand out amongst other applicants. Besides, digital marketing involves writing sales campaigns, emails, and blog posts to attract consumers, and with solid writing skills, you will be able to create successful marketing campaigns.

However, it is vital to note that writing for the internet is vastly different from average college writing.

f. Team Work

Suppose you don’t usually work well in a team. In that case, digital marketing may not be the right industry for you because working in digital marketing means working closely with a bigger marketing team.

Even digital marketing freelancers need to work in a group when implementing marketing strategies.

Plus, if you want to continue this career path, you must build your interpersonal and communication skills.

g. Curiosity

As a digital marketer in a constantly evolving industry, you need to have an insatiable curiosity and thirst for knowledge.

With the varying marketing channels in the digital marketing world, it is impossible to be an expert in all areas.

However, choosing a specialist field and continuously learning about it is the best way to build your proficiency and advance your career. Additionally, you can be curious about different digital marketing channels before deciding on the most preferred one.

h. Creativity

To be a successful digital marketer, you need to be creative regardless of your marketing field, as this skill will enable your campaigns to stand out. Creativity allows you to think outside the box and look for innovative ways to solve different problems.

2. Choose Your Digital Marketing Specialist Area

As stated earlier, there are different digital marketing specialist areas, and you do not need to be an expert in all of them.

There are several digital marketing courses helping with acquiring new skills.

However, you need to be comfortable with the various digital marketing channels, but you only need to specialize in one or two to increase your earning potential.

Being a generalist will enable you to discover the specialist area you enjoy and have an aptitude for, making your career decision easier.

Besides, you can also choose the field where you have the interest and required skills to get the best out of your marketing career. Outlined below are the digital marketing roles in high demand you should note.

👉 Also read: 7 best types of digital marketing channels

1. Search Engine Optimization & Search Engine Marketing

Whether they are SEO specialists, every digital marketer should have a basic handle of what search engine marketing and optimization entails.

You don’t need to know the technical ins and outs, but having a solid understanding of SEO is essential to running a successful digital marketing campaign.

On the other hand, a search engine optimization specialist or marketing specialist manages organic and paid campaigns on search engines.

They are also responsible for data gathering and analysis, market trend research, page optimization, keywords implementation, and campaign execution.

👉 Also read: What is an SEO Consultant?

2. Pay-Per-Click (PPC)

Pay-per-click refers to paid internet advertising, usually through search engines like Bing Ads and Google AdWords.

PPC specialists are responsible for planning, executing, and managing online advertising campaigns, including the ad performance analysis.

This role, although challenging, is highly sought after as it involves varying responsibilities ranging from keyword research to trend analysis, campaign optimization, landing page design and trend watching.

Plus, PPC specialists have to understand customer behaviour to determine customer intent, enabling them to place the right keywords and copy.

3. Email Marketing

All digital marketers must understand email marketing basics regardless of their specialization, as email marketing involves using email to market products and services.

On the other hand, email marketing specialists are responsible for leading email campaign strategies, identifying the target audiences, managing email databases, creating newsletters, and analyzing campaign performance.

On the other hand, email marketing specialists are responsible for leading email campaign strategies, identifying the target audiences, managing email databases, creating newsletters, and analyzing campaign performance.

These skills can be used to build a b2b leads database that will help increase conversions.

Besides, email marketing specialists need to have copywriting, communication, and project management skills to run successful email marketing techniques.

4. Conversion Rate Optimization

Conversion rate optimization specialists work to improve social media and website conversion and engagement.

They enable businesses to understand how their customers use their website and engage with social media. They are typically responsible for optimizing the business’s lead generation and managing conversion points in the digital marketing funnel.

Some of the skills required for this role include problem-solving, communication, time management, multitasking, and critical thinking.

5. Web Development

As a digital marketer, you need to know how to build landing pages, update pages, and perform other basic web functionalities.

You can use some web development tools to master the basics, including WordPress, Joomla, Magento, and Drupal.

Plus, there are different content management systems, and you do not need to know the details of all of them, but you need to learn and understand the one your organization uses.

6. Affiliate Marketing

Affiliate marketing is a digital marketing channel that involves promoting other people’s products and services for a commission.

An affiliate marketing specialist is responsible for handling the business relationships between marketing affiliates and retailers.

Additional responsibilities include building affiliate networks, monitoring affiliate sites and managing affiliates. Some of the skills required for this role include communication, teamwork, analytics, and negotiation skills.

To start in affiliate marketing, read these guides:

7. Social Media Marketing

Social media is one of the major digital marketing channels organizations can use to reach their customers.

This digital marketing role involves building your audience on different social media platforms like Facebook, Instagram, Twitter, etc.

As a specialist in this field, you are responsible for adapting the organization’s brand voice to the different platforms and connecting with your audience.

Other responsibilities include social media strategy design and implementation, trend research, ROI reporting, content generation, and traffic management.

Also, you need copywriting, content management, and problem-solving skills.

8. Marketing automation

Marketing automation involves using software to automate repetitive marketing tasks like nurturing a prospective customer into a paying customer, providing after-sales services, and encouraging repeat business.

Specialists in this role are responsible for running automated marketing campaigns like scheduling social media posts, measuring campaign metrics, creating A/B tests, automating email marketing flows, and other digital marketing functions.

These specialists need interpersonal skills, teamwork, and communication skills as they work closely with project managers, developers, and other digital marketers.

9. Web Analytics

Web analytics specialists use data analytics to determine website effectiveness to improve user experience, traffic, and conversions.

This role involves creating data-driven marketing solutions, analyzing user data, and generating insights and visualizations.

You can use different web analytics tools, like Google Analytics, enabling you to spend more time interpreting data collected.

To be successful in this field, you need to follow the online marketing trends and work with other marketing team members to implement your solutions.

10. Content marketing

This role involves creating and distributing relevant and valuable content to a defined audience.

Content marketing manifests in blog posts, emails, newsletters, landing pages, white papers, and product descriptions.

Content marketing specialists need to understand how to create SEO-optimized content and share them on the proper channels.

Plus, strong writing skills and attention to detail are must-have skills for this role.

3. Learn the digital marketing skills with training to get more work

Once you’ve decided on the digital marketing career path, the next step is to find a course or training to learn the skills needed.

The good news is that there are different digital marketing certification courses you can take online – free and paid alike.

Also, you will find some of these courses on sites like Udemy, Coursera, LinkedIn learning, HubSpot, Google, and others—with a plethora of options to choose from.

Some examples of digital marketing courses you can opt for include:

22 Courses Package

The Complete Udemy Digital Marketing Course
26
99
Monthly
  • Search Engine Optimisation
  • Learn WordPress
  • Social Media Marketing
  • Google Analytics
  • Market Research
  • Email Marketing
  • Learn Copywriting
  • YouTube Marketing
  • Certificate of completion
Best Value
futurelearn logo

Introduction to Digital Marketing

Build core digital marketing skills
36
00
Monthly
  • The Role of Digital Marketing
  • User Personas
  • Content Marketing
  • Objective Setting
  • Certificate of Completion
simplylearn logo

Digital Marketing 101

Learn to unleash the power of digital channels
110
00
365 Days Course Access
  • Digital Marketing Fundamentals
  • Customer Lifecycle Management
  • Marketing Analytics
  • Certificate of Completion

4. What’s the average pay for digital marketing freelancers and contractors?

According to Glassdoor, for digital marketing freelancers with a steady income, the average salary in the UK is £42,125.

average salary freelancing digital marketing

This data is based on average salaries coming from other freelancing platforms in the U.K.

freelancing marketing salaries uk

5. Get paid to be a digital marketer: The 30 best digital marketing platforms and job boards

These are the best freelance job sites and platforms to check out right now to find those remote digital marketing gigs.

Ready to get to work?

Let’s start.

Disclaimer: Please be aware that some of the links below are affiliate links, which means I may receive a commission at no additional cost to you. Know that I only recommend items and services that I’ve personally tried and found to be really useful, not because of the little profits I earn if you buy them. Most importantly, I would never recommend purchasing anything you can’t afford or aren’t ready to execute.

1. FlexJobs

FlexJobs is a career/job site for a job search in the USA and it offers freelancer specialising in writing, accounting, graphic design, research, consulting and IT. This platform also includes a marketplace where users can work from home.

2. MarketerHire

MarketerHire is the world’s leading digital marketing talent portal, connecting businesses with top marketers in under 48 hours.

OurThey claim to apply a stringent freelancer screening procedure assures that they only work with the greatest. They search for established specialists with enthusiasm and drive since we are marketers ourselves and only invite folks into the network that we would like to collaborate with and learn from.

3. Upwork

Upwork is an online platform that connects employers with freelancers, allowing for work to be contracted. Freelancers use the platform in order to find new clients and earn money.

👉 If you are looking for a detailed comparison between Fiverr and Upwork, please check my Fiverr vs Upwork review.

4. CloudPeeps

CloudPeeps is a global team of local experts. This platform connects remote workers with employers who need specific skillsets.

5. College Recruiter

A great selection of platforms is available to students looking to find jobs online. One such platform which is focused on internships and entry-level careers in any field is College Recruiter.

College recruiters are qualified independent professionals that have found a way to make a living off of helping students find placements and jobs through any means necessary.

6. Freelancer.com

This website is similar to Upwork in that it offers freelance opportunities to anyone looking for them. Freelancers on this website will find themselves posted up with a variety of job options, so there’s a fair chance for just about anything.

7. Guru.

Guru makes it simple to establish a profile that highlights your skills and expertise, making it simpler for potential employers to contact you while also sifting through the huge quantity of job posts generated every day.

They provide a reasonable number of free applications, rationed by year, and charge a 9% fee.

8. Craigslist.

Craigslist also has an excellent job posting section, so forget about selling your grandmother’s dusty furniture. You don’t have the protection of a site that keeps the customer accountable, so setting up a contract (or meeting in person, if possible) is a good idea, although most individuals posting are seeking work done as soon as possible.

If you’re looking for remote employment, here’s a tip: go to the relevant Craigslist for big cities and seek remote work there.

9. Contena

Contena is at the top of this list of the finest writing freelance jobs because they constantly have a large number of well-paid (and high-quality) tasks available for writers, editors, and content creators of all types.

10.Freelance Writing Gigs

The name isn’t really innovative, but it conveys the message. This site is essentially a well-curated job board that is updated Monday through Friday with the newest fresh clients ready to pay you to write stuff. Isn’t it too wonderful to be true?

11.Blogging Pro

Contrary to popular opinion, you can find everything from helping individuals establish blogs to editing and basic copywriting work on this site—they collect all of the greatest writing jobs they can uncover to make them easy to locate and browse through. Also, it’s completely free!

Side note: If you want to improve your blogging skills, start with these best blogging courses now and go through my guide to coming up with excellent blog post ideas, driving traffic to your blog, and eventually making money blogging.

12.Journalism Jobs

Don’t let your Killian Fox dreams go away! Check out this job board, which collects journalistic positions from throughout the web, as well as various writing and editing opportunities.

13.Morning Coffee Newsletter

Signing up for this one is simple, and you’ll receive an email every day with the latest and greatest freelance writing projects. It’s completely free, and it’s a wonderful way to get started on your quest.

14.Freelance Writing

This source of writing tasks is ideal for freelancers of all levels, from the inexperienced to the seasoned. It’s simple to filter for the job you desire and your expertise, and it’s completely free.

15.All Freelance Writing

This site has been around for a long time, and you may search for jobs and subscribe to a feed based on terms that interest you. It’s free to use and apply for tasks, and the site’s design makes it simple to evaluate potential projects based on the client’s budget — it even shows when the budget is low.

16. Freedom With Writing

You may not only join up for their email with writing possibilities, but you can also submit a writing proposal to them.

They pay well, but you’ll need to come up with a solid pitch concept. It’s absolutely worth a shot if you have a notion you believe would succeed.

You may always look out for the chances in their newsletter while you’re waiting for a response.

17. PubLoft

PubLoft is a wonderful platform to discover solid (well-paid) freelance tasks with dependable clients without ever having to connect with them.

Their goal is to make it so that freelancers never have to look for, sell, or manage another customer.

18. Contently

Contently is a high-quality agency-style platform that connects you directly with clients after you’ve been hand-selected by their account management team after creating a portfolio. It’s equal parts free portfolio for creative freelancers, an online publication with solid freelance advice, and a platform for scoring freelance jobs with hundreds of the world’s most successful brands & startups.

In the past, I’ve used Contently to write long-form blog material for SoFi, a personal lending company, for between $600 and $1,600 each piece, depending on the length and scope of the project, with blog headlines tailored to the target audience.

19. 99Designs

This site has a little different layout than other freelancing sites, but it works in the design context. Clients announce a competition, and designers submit their work as an entry. The client selects the design they like, and the designer is compensated. You’ve probably seen the disadvantage: if you don’t win, you don’t get compensated.

However, it may be a wonderful method to start building your portfolio, and if you’re going to be working anyhow, it can be a great resource.

20. Behance

Behance is the largest project-management website for freelancers, it’s a place where designers can showcase their skills and get job offers. It’s an amazing resource to find projects that match your skillset.

21. Dribbble

Dribbble is a community where designers can showcase their work and get feedback.

Dribbble, founded in 2008, is a great platform for designers to create a portfolio and find work. Designers can share relevant images that allow companies to tour their design portfolios on the website which allows the companies to see how their designs might look on a merch, shirt and website that may be relevant to theirs.

You may have seen it on the side of some ads or websites you’ve visited.

22. Angel List

AngelList is a site to find startup companies that are seeking employees or investors. You can search for companies by industry, location, and header keywords to narrow your search.

AngelList is a site that not only helps you start your career or business but another that could be helping you figure out what you should be doing in the future. AngelList allows anyone to come in and look at the profile of startups that are looking for talent. AngelList happens to be one of the best freelance platforms online when it comes to finding work quickly.

23. Design Crowd

Design Crowd is a global marketplace for graphic designers to connect with their ideal clients. You can set up your own profile, or browse through the profiles of others in your area, then send them a message.

24. Envato Studio

Envato Studio is the “portal for creative entrepreneurs” owned by Envato, Inc., a company that publishes online video tutorials and sells a range of design and development services to customers worldwide.

It’s a great way for designers to work on their own projects as well as with clients simultaneously, without having to worry about the expenses associated with freelance

25. Coroflot

Coroflot is a community where creative entrepreneurs can find opportunities to work with companies of their niche. It’s also a company that helps startups succeed and advertise online. The platform is trusted by 120 million people worldwide because of the 250,000 skills listed on the site.

It features business listings, design contests and online marketplaces for services such as graphic design, web design, product design, photography and illustration.

26. Working Not Working

Working Not Working is a blog that focuses on design, product development, and business.

Readers can find articles about how to improve their work environment and keep employees happy while also being productive and minimizing distractions. They also have a blog for business professionals with an analysis of the latest trends in graphic design, marketing, and publishing.

27. People Per Hour

This one is ideal for marketers, SEO experts, and software developers. PPH takes care of almost everything in the process, but it only allows for 15 applications before it has to be recharged. Browsing, on the other hand, is completely free, so it’s well worth it to put out some feelers and see if you think it’s worthwhile.

28. Remotive

Remotive is a very normal job board with a variety of areas, including marketing, that you can browse through. It’s simple to discover when a position has been listed, where it’s located, and what marketing specialization it belongs to. And free!

29. Aquent

Another excellent firm that will establish the necessary connections for you. Their clients come to them with holes that need to be filled, and they delegate the work to their freelancers. They specialize in marketing, but they also work in the IT and creative fields.

30. ClearVoice

ClearVoice is a content marketing platform that allows in-house and freelance teams to collaborate on projects. They focus your efforts on creating content that leads to better engagement and ROI, which is ideal for any size marketing team.

6. Top cities for hiring Digital Marketers freelancers

It is no surprise that top cities with high demand for digital marketers are the major cities in the world. Highlighted below is a list of the top cities for digital marketers, ensuring that you are not looking in the wrong location for a position. Let’s get right to it.

Our research shows that New York, London, Tokyo, Los Angeles, Singapore, Chicago, Shanghai, Manchester, Bangkok, Amsterdam, and Dallas, are the highest paying cities for digital marketers.

Highest paying cities for digital marketing freelancers

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