General Questions Why should I use Tag Manager for SEO? Tagging for SEO is complex, especially large sites need to constantly update their product pages, landing pages and blog content. With Google Tag Manager you have a centralised place to organise all of your tags, perform debug in real-time, manage users permissions and have a …
Google Tag Manager Frequently Asked Questions for SEOs Read More »
If you are wondering whether SEMRush is worth the investment, you are in the right place to find the answer. My short answer is “Yes, it’s worth it”. The problem is that the cheapest plan starts at $99.95/month and if you are a small startup or a blogger, this price would probably not fit within …
Is the SEMRush price worth it? Here is why people pay $$$ for an SEO tool Read More »
In the previous experiment, we have seen that Trustpilot reviews didn’t help to increase conversions. This was a surprising result. In my career, I have never seen anything like that. So I had a phone call with our Trustpilot Account Manager and we discussed the reasons for this failed experiment. What I have learned from …
Trustpilot reviews, Part 2: a second experiment with a new widget Read More »
In this article, we show one case study assessing whether Trustpilot reviews increase conversions. Lots of research has been done to prove the effectiveness of online reviews. One study, in particular, found that 88% of consumers trust online reviews and 72% of consumers say positive reviews make them trust businesses more. So, is this really …
To find out, SEO Consultant Luca Tagliaferro analysed 379 guest posts and interviewed 20 authors. Short answer: guest posting is worth it, however you need to do it right. Let’s learn from the best 20 SEO experts out there. Here is a summary of my findings: There is almost always a number of surprising outcomes from guest posting. Guest …
What is the ROI of guest blogging in marketing? Is guest posting worth it? Read More »
To activate Google Tag Manager on your WordPress site you will first need to insert the two Tag Manager code snippets, the first in the <head> section and the second at the opening of the <body> of your site’s HTML code. Yes, it will be the first and only time you have to make your …
We’ve passed a milestone in Google’s evolution from search engine to walled-garden… Said Rand Fishkin in his recent research. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in the last three years. Whether your CTR improved or stayed the same over time, I am sure you have been …
Create your Audiense Account Now Sign up for Free Table of Contents This is my review of Audiense, previously known as SocialBro. I was provided with a free press version to try the tool. Note: Updated January 2023. In this review, I’ll talk about: What is Audiense What Audiense does The Audiense Manager The Targeting …
Audiense Review: is this the best audience analytics tool? (2023) Read More »
Are you stuck with a landing page that isn’t performing on your blog? Are you ready for a new landing page idea but don’t know where to start from? In this post I will explain how to get rid of the conventional rules for building a landing page and how to radically increase your chances …
How to find landing page examples when you don’t have any ideas Read More »
The majority of retailers are online and would have either already experimented with google shopping ads or be in the process of doing so. Shopping ads are a visual clear ad format making it seamless to browse across all devices. Google charges you each time your products are clicked on rather than on an impression …
Why you should use ShoppingIQ to run your Google Shopping Ads? Read More »
About Luca:
Luca Tagliaferro is a registered Sole Trader and SEO Consultant. Follow me on LinkedIn