Future Fit SEO Case Study

What is Future Fit?

Future Fit forges outstanding Health, Fitness & Nutrition professionals. Whether you’ve always dreamed of becoming a Personal Trainer, a Pilates or Fitness Trainer, or a Nutrition Coach, Future Fit’s fitness education helps you transform your passion into your career.

They are the UK’s most trusted provider of health, well-being and personal trainer courses.

Through their world-class training programmes, they’ll support your ongoing ambitions and enable you to build the incredibly rewarding career you’ve always dreamed of.

Before Hiring me

Future Fit was struggling for years to hit the top 3 positions for their target keywords “personal training courses” and “nutrition courses” in the UK. They hired SEO agencies with little results.

Their organic traffic was flat and didn’t go above 16,000 visitors per month.

How I helped

I conducted an in-depth SEO audit for Future Fit Training. The whole audit was based on data from different sources: Google Analytics, Search Console, Semrush and ScreamingFrog. In the audit, I added competitors’ research and a tech audit to check the website’s performance. I also checked the possible impacts of recent Google updates on traffic performance.

Reasons why growth lacked

An in-depth investigation found that Future Fit landing pages (or money pages) lacked users’s search intent. Their personal training courses page didn’t meet users’ expectations, which was in that case comparing PT courses. The page looked like a blog post, heavy with text and difficult to compare the various courses.

The new comparison table

Comparing courses was key for Future Fit users, so I developed a new landing page concept that allowed people to easily compare the 3 courses, with in-depth information about each. I applied the search intent methodology.

This solution won position 1 for “personal training courses” within a week of the implementation. A result they have been chasing for many years.

SEO Results

The comparison table immediately generated more traffic and higher conversion rates because users had the right information to make a good decision. The traffic exploded in 2022 when I started to focus also on the blog, as a way to support the landing pages.

Hear from Future Fit

charmaine figg

Luca is one of the best in his field!! Amazing process, knowledge and execution. He helped us deliver our courses to more students searching on Google.

I would highly recommend Luca.

Charmaine Figg, Former Head of Digital Marketing at Future Fit