Best 5 Digital Marketing Courses Compared

These digital marketing courses offer everything you need to know to get your digital marketing career started. If you are looking to start earning in 3 months, you are in the right place.

Expert Reviews

Updated to 2022

Reviewed Regularly

Courses for any Level

Compare Digital Marketing Courses & Qualifications

We review a wide range of digital marketing courses, including the most authoritative course providers in the industry such as Udemy, Google Garage, HubSpot, FutureLearn, SimpliLearn and CopyBlogger. The courses start with Digital Marketing basics all the way through advanced courses and career tracks.

22 Courses Package

The Complete Udemy Digital Marketing Course
26
99
Monthly
  • Search Engine Optimisation
  • Learn WordPress
  • Social Media Marketing
  • Google Analytics
  • Market Research
  • Email Marketing
  • Learn Copywriting
  • YouTube Marketing
  • Certificate of completion
Best Value

Introduction to Digital Marketing

Build core digital marketing skills
36
00
Monthly
  • The Role of Digital Marketing
  • User Personas
  • Content Marketing
  • Objective Setting
  • Certificate of Completion
simplylearn logo

Digital Marketing 101

Learn to unleash the power of digital channels
110
00
365 Days Course Access
  • Digital Marketing Fundamentals
  • Customer Lifecycle Management
  • Marketing Analytics
  • Certificate of Completion

Compare the best digital marketing courses

We’ve researched and tested a lot of digital marketing courses over the years, which is why we feel confident saying that Udemy has the best course out there.

Udemy combines SEO with YouTube, Social Media and Email Marketing, making it easy for students to become proficient in traffic generation. FutureLearn is a bit far behind delivering a very basic course, ideal for absolute beginners. SimpliLearn sits comfortably in third place, thanks to the best digital marketing fundamental course on the market and the customer lifecycle management unit.

We’ve used our own independent and unique research process to create this list.

This means that all of our ratings are backed up by hours of hard work, so you can be sure that our recommendations are accurate and reliable. We always aim to be as honest and transparent as possible – after all, our primary aim is to find you a digital marketing course that’s going to help you fulfil your career goals.

girl learning online course with laptop

Start Earning in 3 Months

Earning a qualification as a Digital Marketer will return a highly rewarding and well-paid career. Once you qualify with Udemy, you can start putting your knowledge into practice from day 1 and start earning, this usually takes between 3 and 4 months and can cover the cost of your course many times over.

According to Glassdoor Best Jobs (2022), the Digital Marketing Manager average salary is £47,320/year and there are 1,129 job openings a month.

#1. Udemy 22 Digital Marketing Courses Package

Best Overall Digital Marketing Course

Pricing Options: £26.99/month or £49.99 per course lifetime access

Udemy 22 Courses Package
Outstanding 95%

Udemy Digital Marketing Course

Best Value

Udemy Digital Marketing Course Overview

Udemy is an extremely complete digital marketing course, that goes above and beyond the marketing industry standards. 

Studying with Udemy will set you up to positively impact the growth of any website online. The knowledge gained from Udemy Digital Marketing course will provide you with a competitive edge over other training providers.

This course offers you a wide range of modules followed by a qualification that is recognised internationally and are trusted by employers. 

Start your digital marketing career with Udemy game-changing, online, comprehensive qualification, available either with a monthly payment or through one-off payment for lifetime access.

Harish S.
Harish S.
Read More
So far I am liking the course. The instructors are good and they can explain well. The only issue I feel is that you are a native English speaker, then the speed at which the instructor is speaking is too slow. I can understand the course even at 1.5x speed. So if you are a native English speaker then you can choose 1.5x speed. Other than that...the course has been very good so far.
Snea S.
Snea S.
Read More
I'm giving completely honest feedback. i have completed almost 60% of the course. I am really happy and satisfied with the course. the course has been designed beautifully from beginning to advance everything is very nicely explained. too good.one more thing the amount we are paying is way too less than the amount of knowledge we are getting. I really want to thank Robin and Jesper for creating such a good course. you both are too good. the way you have explained everything step by step and in-depth is outstanding. thank you. if you are a beginner like me. I will totally suggest you take this course. I am so much satisfied with the course. the biggest plus point is that you learn everything practically. Go for it, without any double thought.
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Course Highlights

  • More than 10,000 reviews on Udemy
  • Over 51,000 students and growing
  • Lifetime access to future updates
  • 104 Downloadable materials
  • Quick and helpful support in the Q&A section
  • Downloadable certificate completion
  • 30-day money back guarantee. No questions asked.
 
udemy complete digital marketing course
Robin & Jesper - The Instructors

Course content

Videos and material to welcome to the most complete course in digital marketing on the market.

In this lecture, you’ll learn what Market Research is, why it’s so important to do & the steps included to do it efficiently.

In this section, they’ll explain why you need a marketing strategy and how you’re going to build one.

In this lecture, you’ll see the exact website that you’ll get to create in this section, and what that website will and can include.

In this lecture you’ll learn about what you can expect from applying practical SEO techniques onto your created website. This includes keyword research, search intent, content creation, generating content ideas, on-page SEO and much more.

In this lecture, they’ll talk about what you can expect from Email Marketing, from how to get email subscribers to how to create a lead magnet and set up automation.

In this lecture, you’ll learn the process of content marketing: how to choose your objectives, which platforms to use, how to generate content ideas, and general tips and guidelines for content generation.

In this lecture, you’ll learn everything about what you can expect from this course, including the differences between GA Universal and GA4, how to set up Google Analytics and what are the main reports.

#2. FutureLearn - Introduction to Digital Marketing

Best for getting certified in 8 weeks

Pricing: £36/month

FutureLearn Introduction to Digital Marketing
Excellent 90%

FutureLearn Digital Marketing Course

FutureLearn Digital Marketing Course Overview

This ExpertTrack, co-developed by The Open University and Target Internet, will teach you to the basic ideas and recent trends that will help you create effective campaigns and navigate the dynamic digital marketing landscape.

You’ll get the fundamental information needed to understand your audience and how to put their online journey at the centre of your plans through a series of engaging and instructive videos and exercises. 

To optimise the user experience and maximise your digital chances, you’ll be able to determine which channels are appropriate for them and how to monitor performance.

Course Highlights

  • Duration approx. 12 hours across 8 weeks
  • Learn 100% online
  • 4 modules with 2 tests each
  • In partnership with Open University
  • Complete 90% of the course and all assessments to earn your certificate
  • Based on social learning where you share ideas with peers and tutors 
You can download a PDF of your certificate

Course content

girl learning online course with laptop

Understand the role of digital marketing, the latest trends, and how digital marketing can help you to achieve your objectives.

Understand and develop user personas and user journey maps to create highly effective digital marketing.

Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.

Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.

#3. SimpliLearn - Digital Marketing 101

Best for those are new to digital marketing

Pricing: £110 for 12 months access

SimpliLearn Digital Marketing 101
Very Good 83%

SimpliLearn Digital Marketing Course

SimpliLearn Digital Marketing Course Overview

With Simplilearn Digital Marketing 101 training course, you’ll learn how to unlock the potential of digital channels. Businesses are rethinking their marketing tactics in the digital world to better engage and connect with their customers. 

This course will provide you the skills, insights, and digital know-how you’ll need to be a highly effective digital marketer who can make a meaningful difference to your company’s bottom line.

Working on real-world challenges is a great way to learn. Real-world data sets and virtual laboratories for hands-on learning are used in learning projects.

 

Course Highlights

  • Structured Guidance 24/7
  • Learn from experts with 15 years’ experience
  • Nearly 1,000 positive ratings
  • Over 2,000 students enrolled
  • Based on Online Bootcamp
  • Learners need to possess a high school diploma

Course content

Learn the basics of customer acquisition, engagement and conversion.

Understand and develop digital marketing strategies, learn about the history and how to nurture a digital culture in your organisation.

From acquisition to onboarding and retention, learn all the strategies for growing your business online and serving your customers.

Learn what are the most important technologies of digital marketing, such as data analytics, the Internet of Things and the challenges of online-offline experiences.

#4. CopyBlogger - Internet Marketing For Smart People

Best for copywriting

Pricing: $297 for 12 months access

copyblogger internet marketing course
Very Good 78%

CopyBlogger Internet Marketing Course

CopyBlogger Course Overview (updated 2022)

Since 2006, Copyblogger has been a major website for content and digital marketing assistance. Its goal is to teach freelancers and businesses how to create compelling content that gets results. With this in mind, Copyblogger’s Internet Marketing for Smart People is an excellent choice for a blogger or freelancer wishing to improve their digital marketing abilities. This course gathers the greatest digital marketing articles on the site relevant to freelancers into a practical strategy sent directly to your email. Internet Marketing for Smart People will teach you about the four cornerstones of successful web marketing. Relationships, direct response copywriting, content marketing, and having something worth selling are examples of these. Downloadable eBooks are also available to assist you in delving further into the topics taught. Although Copyblogger suggests that the Internet Marketing for Smart People course is free, you’ll need to join up for Copyblogger Pro to receive full access.  Copyblogger Pro costs $297 a year but includes $1,200 in foundational instruction, action-oriented accountability exercises, monthly advanced masterclass and a thriving community.

Course Highlights

  • Persuasive Copywriting training
  • Expert Supplementary Sessions
  • Monthly Advanced Masterclass
  • Strategy Training
  • Advanced Technology Training

Course content

You’ll learn…

  • Why selling with your words may be so unsettling (and what you can do to make it less so).
  • Why selling through copywriting differs from “conventional” sales advice… and why you should entirely disregard it.
  • Step-by-step instructions for preparing for a sale. The two “magic” words you may use to simplify the entire discourse.
  • What to do if your copy isn’t selling well, as well as a fast two-minute remedy to quickly improve orders.
  • When to utilise copywriting formulae and how to use them correctly.

In this core training, you’ll learn everything you need to know about search engine optimization (SEO) and driving traffic to all your great content!

With your strategy and traffic abilities in hand, you’re now ready for the final leg of the content entrepreneur trifecta: employing technology to engage even more deeply with your audience… so that you can keep them interested and eventually produce leads and purchases on autopilot!

To that end, you must understand how to create an efficient marketing funnel, which is critical for expanding any type of digital commerce organisation.

This webinar teaches you how to create a better funnel so you can sell more to your existing clients and keep them longer.

It’s like having a live one-on-one mentoring session with some of the industry’s greatest.

This brings to life what you’ve learned in the core training library.

You’ll discover what works and what doesn’t – right now.

Every masterclass will also provide you with at least one strong and practical advice to help you enhance engagement, produce more leads and sales, raise your revenue, or become more productive.

#5. SEMRush Academy

Best for content marketing

Pricing: $0 – Semrush courses are free of charge

SEMRush Academy
Very Good 75%

SEMRush Academy

SEMRush Academy Overview (updated 2022)

SEMRush is a user-friendly SEO tool that recently launched its digital marketing academy to teach students strategies and tactics. In their courses, SEMRush uses its SEO tools to teach you digital marketing so the courses are heavely branded. 

You have to create a free account with SEMrush to gain access to the free content and here is what you can expect to find: 

  • Teachers that are expert in their respective field, from Brian Dean, to Greg Gifford and others.
  • A wide variety of courses: SEO, Pay per click, social media marketing and content marketing.
  • Exames with multiple answers and final certification.

Once you have completed your exames, you’ll receive a score and a downloadable certificate in PDF.Your certificate will be valid 1 year from the date of issue.
If you don’t pass your exames, you’ll have the chance to take them again until you pass them.

Course Highlights

  • Content-led SEO with Brian Dean
  • SEMRush SEO toolkit course
  • Free for everyone
  • Part o fa larger marketing offering
  • SEMRush SEO tool is not included

Course content

You’ll learn a proven method of ranking higher on search engines through 28 lessons and a step-by-step SEO framework.

In this course, you’ll learn the proven strategies that get your content covered by media outlets.

With this 90-day course, you’ll learn how to become a top 25% (SEMRush claims) digital marketer.

Discover a proven process for becoming a digital marketer at record speed, landing your first job and earning more income in the digital marketing industry.

In 10 lessons, prominent industry expert Greg Gifford will give you a solid understanding of the basics of digital marketing. The course covers different areas of digital marketing for SMBs, from SEO to display advertising, from email marketing to competitive research.

How do you pick the best digital marketing course for you?

Now you know the 4 best digital marketing courses on the market. But what if you are feeling a bit stuck? Which of these excellent courses should you choose?

Unfortunately, I can’t read your mind through the screen and tell you straight. Only you know about the type of skills you need, your specific situation, if you want to become a copywriter or an SEO expert, of you just want to blog and monetise your content.

However, I can give you some handy tips for finding the perfect digital marketing course for you.

#1 Make the most of free trials

Most of the digital marketing courses in our list offer free trials for 7 to 30 days for you to use. 

This is perfect for judging whether the digital marketing course is right for you – try actually watching their videos and reading their content material and work out: 

  • How useful it is
  • Who writes the learning material
  • How long does it take to get the certifcate
  • What you like and don’t like
  • what you’d want to be different
  • If you are happy with the knowledge you have acquired

Then, try out more digital marketing courses. Even if the first one is perfect, you still want to have something to compare it to.

#2 Think about what you want to become

This seems obvious but so many students and people pick a digital marketing course because of how it’s advertised and marketed. Or because they have found it on Google top positions and automatically believe it’s the best course. 

Safe to say, this isn’t the best way for choosing the best digital marketing course for you. 

You have already taken the first step at reading this long article – the next step is to decide the purpose of your course, and then narrow down your qualification lists based on that. Don’t think about the sale prices, or course contents that you don’t need! 

For example, if you want to start a digital marketing career, your best options are Udemy, SimpliLearn, Google Garage and FutureLearn. Try them all out and pick the one you like the most.

If you want to become a copywriter, then consider CopyBlogger and try them out for 30 days. 

#3 Consider your budget

You don’t want to spend a fortune on your education. Look at the price plans of each digital marketing course and decide how much you want to spend, or can afford to spend. 

Then workout if you can spend everything upfront or pay a monthly fee (monthly fees are more expensive but give you more flexibility).

Yes, there are lots of free digital marketing course out there, but they don’t provide most of the learning material, content and personal support that you’ll probably need during your learning journey.

FAQs

Digital Marketing is extremely popular, millions of people across the world work online to generate traffic and sales to businesses. Companies in every market and every industry have a digital marketing team. As an example, NerdWallet, one of the biggest affiliate websites on the market, employs over 100 people in digital marketing and generates over 15 million visitors per month.

Digital marketing courses allow to learn web marketing quickly and relatively cheaply, without going to University and getting a degree. This means you won’t need to attend classes, saving you lots of money and time. Online Digital Marketing courses are therefore perfect if you want to learn at home, at your own pace.

However, these benefits are offset with more limited customisation options when building your career. Unlike a Master Degree in Digital Marketing for a top rated University, you don’t get a strong qualification and complete understanding of digital marketing from start to finish. You knowledge could also be limited to the topics these courses are offering and some courses don’t help with job hunting.

Both of these digital marketing courses are great options, but according to my research, Udemy came out ahead of FutureLearn with the overall score of 95% compared to 90%.

It’s close but Udemy’s breath and depth of course units just put it ahead. However, if you are looking for a short digital marketing course to be completed within 8 weeks, then FutureLearn is your best option.

Digital Marketing Courses that are 100% online are really affordable, typically costing around £26 to £50/month depending on which school you choose and how complete the course is.

Some digital marketing courses such as Udemy 22 courses package offer free 7-day trials and then offer two options payments: either £26/month or £49.99 for lifetime access.

Digital Marketing is marketing for the Internet, which includes video marketing, PPC, SEO, affiliate marketing, email marketing, copywriting, social media and more. 

Search engine marketing only includes SEO (search engine optimisation) and PPC (Pay Per Click), marketing on search engines only. 

Typically, the cost of a digital marketing course covers SEO and PPC included in their monthly fee.

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