Best 5 Digital Marketing Courses Compared
These digital marketing courses offer everything you need to know to get your digital marketing career started. If you are looking to start earning in 3 months, you are in the right place.
Expert Reviews
Updated to 2022
Reviewed Regularly
Courses for any Level
Digital Marketing Courses & Qualifications
We review a wide range of digital marketing courses, including the most authoritative course providers in the industry such as Udemy, Google Garage, HubSpot, FutureLearn, SimpliLearn and CopyBlogger. The courses start with Digital Marketing basics all the way through advanced courses and career tracks.
22 Courses Package
The Complete Udemy Digital Marketing Course- Search Engine Optimisation
- Learn WordPress
- Social Media Marketing
- Google Analytics
- Market Research
- Email Marketing
- Learn Copywriting
- YouTube Marketing
- Certificate of completion
Introduction to Digital Marketing
Build core digital marketing skills- The Role of Digital Marketing
- User Personas
- Content Marketing
- Objective Setting
- Certificate of Completion
Digital Marketing 101
Learn to unleash the power of digital channels- Digital Marketing Fundamentals
- Customer Lifecycle Management
- Marketing Analytics
- Certificate of Completion
Compare the best digital marketing courses
We’ve researched and tested a lot of digital marketing courses over the years, which is why we feel confident saying that Udemy has the best course out there.
Udemy combines SEO with YouTube, Social Media and Email Marketing, making it easy for students to become proficient in traffic generation. FutureLearn is a bit far behind delivering a very basic course, ideal for absolute beginners. SimpliLearn sits comfortably in third place, thanks to the best digital marketing fundamental course on the market and the customer lifecycle management unit.
We’ve used our own independent and unique research process to create this list.
This means that all of our ratings are backed up by hours of hard work, so you can be sure that our recommendations are accurate and reliable. We always aim to be as honest and transparent as possible – after all, our primary aim is to find you a digital marketing course that’s going to help you fulfil your career goals.
Start Earning in 3 Months
Earning a qualification as a Digital Marketer will return a highly rewarding and well-paid career. Once you qualify with Udemy, you can start putting your knowledge into practice from day 1 and start earning, this usually takes between 3 and 4 months and can cover the cost of your course many times over.
According to Glassdoor Best Jobs (2022), the Digital Marketing Manager average salary is £47,320/year and there are 1,129 job openings a month.
Also read: the ROI of digital marketing
#1. Udemy 22 Digital Marketing Courses Review
Best Overall Digital Marketing Course
Pricing Options: £26.99/month or £49.99 per course lifetime access
- Build a Digital Marketing Strategy
- Create a Website in 24 Hours
- Build an Email List
- Create a Content Strategy Plan
- Work From Home as a Freelance Marketer
Udemy Digital Marketing Course Review
If you want to start with digital marketing and SEO, I found Udemy to be an extremely complete digital marketing course, that goes above and beyond the marketing industry standards.
Studying with Udemy will set you up to positively impact the growth of any website online. I find really useful the knowledge gained from Udemy Digital Marketing course because it provided me with a competitive edge over other training providers.
In my experience, the best thing this course offers you, is a wide range of modules followed by a qualification that is recognised internationally and are trusted by employers.
I would strongly recommend you to start your digital marketing career with Udemy, a game-changing, online, comprehensive qualification, available either with a monthly payment or through one-off payment for lifetime access.
Course Highlights
- More than 10,000 reviews on Udemy
- Over 51,000 students and growing
- Lifetime access to future updates
- 104 Downloadable materials
- Quick and helpful support in the Q&A section
- Downloadable certificate completion
- 30-day money back guarantee. No questions asked.
Course content
Videos and material to welcome to the most complete course in digital marketing on the market.
In this lecture, you’ll learn what Market Research is, why it’s so important to do & the steps included to do it efficiently.
In this section, they’ll explain why you need a marketing strategy and how you’re going to build one.
In this lecture, you’ll see the exact website that you’ll get to create in this section, and what that website will and can include.
In this lecture you’ll learn about what you can expect from applying practical SEO techniques onto your created website. This includes keyword research, search intent, content creation, generating content ideas, on-page SEO and much more.
In this lecture, they’ll talk about what you can expect from Email Marketing, from how to get email subscribers to how to create a lead magnet and set up automation.
In this lecture, you’ll learn the process of content marketing: how to choose your objectives, which platforms to use, how to generate content ideas, and general tips and guidelines for content generation.
In this lecture, you’ll learn everything about what you can expect from this course, including the differences between GA Universal and GA4, how to set up Google Analytics and what are the main reports.
The course is 100% online and you receive 24/7 access to the student zone, where we provide a high number of resources.
This course offers 104 downloadable resources and 80+ hours of video material, templates and exercises designed to take you from a complete beginner to a professional digital marketer.
You’ll spend most of your time on the online platform studying and learning.
- Access recorded digital marketing workshops at any time
- Interactive online resources and modules
- Self-paced learning
- Online theory and assessments
With Udemy, you can become a qualified digital marketer directly from home. If you start now, you receive 74% off your course and then you can start studying at your own pace, anytime.
When studying the complete digital marketing course with Udemy, you can start earning within 3 months after completion, once you qualify.
In fact, this course is designed for freelancers, business owners and in-house employees who want to start generating revenue from online sources.
Get hands-on experience with your digital marketing course.
- Udemy provides you with a selection of real case studies
- During the case studies, you learn from expert tutors
- You then test your skills with many exercises and assessments
- In the end, you’ll earn your certificate of completion and you can download it.
Is there any support available?
Of course, you can ask any question you need and the tutors will reply within 24 hours.
#2. FutureLearn - Introduction to Digital Marketing
Best for getting certified in 8 weeks
Pricing: £36/month
- User journey mapping
- Create a content marketing strategy
- Set digital marketing objectives
- Interpret and apply digital marketing trends and tech
- No experience required
- User journey mapping
- Create a content marketing strategy
- Set digital marketing objectives
- Interpret and apply digital marketing trends and tech
- No experience required
FutureLearn Digital Marketing Course
FutureLearn Digital Marketing Course Review
This ExpertTrack, co-developed by The Open University and Target Internet, will teach you to the basic ideas and recent trends that will help you create effective campaigns and navigate the dynamic digital marketing landscape.
You’ll get the fundamental information needed to understand your audience and how to put their online journey at the centre of your plans through a series of engaging and instructive videos and exercises.
To optimise the user experience and maximise your digital chances, you’ll be able to determine which channels are appropriate for them and how to monitor performance.
Course Highlights
- Duration approx. 12 hours across 8 weeks
- Learn 100% online
- 4 modules with 2 tests each
- In partnership with Open University
- Complete 90% of the course and all assessments to earn your certificate
- Based on social learning where you share ideas with peers and tutors
Course content
Understand the role of digital marketing, the latest trends, and how digital marketing can help you to achieve your objectives.
Understand and develop user personas and user journey maps to create highly effective digital marketing.
Plan, create, and optimise content to drive your digital marketing objectives and successfully reach your target audience.
Learn how to set digital marketing channel objectives for effective campaigns that drive your digital marketing strategy.
Join an ExpertTrack to learn new skills in your field of expertise.
ExpertTracks will assist you in learning new abilities in a certain field.
Earn a digital certificate and show potential employers your improved abilities.
Work your way through a series of topic-focused courses at your own speed, then pass the final exam to receive a digital certificate that verifies your knowledge.
At FutureLearn, courses are split into weeks, activities, and steps to help you keep track of your learning.
You learn through a mix of videos, long and short-form articles and audio.
At the end of the two weeks, you take a practical assessment to test your skills with quizzes and tests.
Complete 90% of the course and all of the assessments to earn your certificate.
Experience the power of social learning, and get inspired by an international network of learners.
You can share your ideas with tutors or your peers at every step of the course.
The system is designed for you to bookmark, share, like and reply to comments.
Is there any support available?
Of course, you can ask any question you need and the tutors will reply within 24 hours.
#3. SimpliLearn - Digital Marketing 101
Best for those are new to digital marketing
- 365 days courser access
- 13 end of lessons quizzes
- Learn fundamental concepts of digital marketing
- Learn customer lifecycle
- No experience required
Pricing: £110 for 12 months access
SimpliLearn Digital Marketing Course
SimpliLearn Digital Marketing Course Overview
With Simplilearn Digital Marketing 101 training course, you’ll learn how to unlock the potential of digital channels. Businesses are rethinking their marketing tactics in the digital world to better engage and connect with their customers.
This course will provide you the skills, insights, and digital know-how you’ll need to be a highly effective digital marketer who can make a meaningful difference to your company’s bottom line.
Working on real-world challenges is a great way to learn. Real-world data sets and virtual laboratories for hands-on learning are used in learning projects.
Course Highlights
- Structured Guidance 24/7
- Learn from experts with 15 years’ experience
- Nearly 1,000 positive ratings
- Over 2,000 students enrolled
- Based on Online Bootcamp
- Learners need to possess a high school diploma
Course content
Learn the basics of customer acquisition, engagement and conversion.
Understand and develop digital marketing strategies, learn about the history and how to nurture a digital culture in your organisation.
From acquisition to onboarding and retention, learn all the strategies for growing your business online and serving your customers.
Learn what are the most important technologies of digital marketing, such as data analytics, the Internet of Things and the challenges of online-offline experiences.
SimplyLearn provides simulation test papers for self-assessment.
You will join the course, 100% online and this means you can study at your own pace.
At SimplyLearn, you have access to the course for 365 days and you can learn and complete your course in this timeframe.
You learn through a mix of videos, long and short-form articles and audio.
Complete 85% of the course and a minimum of 80% of the simulation test to earn your certificate.
SimplyLearn provides a practice test as part of their course to help you prepare for the actual certification exam.
Online bootcamps are accelerated, intensive study programs that enable students to learn the in-demand tech skills sought by recruiters.
An online bootcamp’s skill development programmes run from 12 to 48 weeks, and blended learning gives the much-desired flexibility, allowing students to study without having to move or leave their current positions.
Is there any support available?
Of course, you can ask any question you need and the tutors will reply within 24 hours.
#4. CopyBlogger - Internet Marketing For Smart People
Best for copywriting
- Leading digital marketing website since 2006
- Learn how to write persuasive content
- For bloggers and freelancers
- Some experience required
Pricing: $297 for 12 months access
CopyBlogger Internet Marketing Course
CopyBlogger Course Overview (updated 2022)
Course Highlights
- Persuasive Copywriting training
- Expert Supplementary Sessions
- Monthly Advanced Masterclass
- Strategy Training
- Advanced Technology Training
Course content
You’ll learn…
- Why selling with your words may be so unsettling (and what you can do to make it less so).
- Why selling through copywriting differs from “conventional” sales advice… and why you should entirely disregard it.
- Step-by-step instructions for preparing for a sale. The two “magic” words you may use to simplify the entire discourse.
- What to do if your copy isn’t selling well, as well as a fast two-minute remedy to quickly improve orders.
- When to utilise copywriting formulae and how to use them correctly.
In this core training, you’ll learn everything you need to know about search engine optimization (SEO) and driving traffic to all your great content!
With your strategy and traffic abilities in hand, you’re now ready for the final leg of the content entrepreneur trifecta: employing technology to engage even more deeply with your audience… so that you can keep them interested and eventually produce leads and purchases on autopilot!
To that end, you must understand how to create an efficient marketing funnel, which is critical for expanding any type of digital commerce organisation.
This webinar teaches you how to create a better funnel so you can sell more to your existing clients and keep them longer.
It’s like having a live one-on-one mentoring session with some of the industry’s greatest.
This brings to life what you’ve learned in the core training library.
You’ll discover what works and what doesn’t – right now.
Every masterclass will also provide you with at least one strong and practical advice to help you enhance engagement, produce more leads and sales, raise your revenue, or become more productive.
Copyblogger is different in the sense that they don’t offer assessments. The whole course is organised as an academy.
This is a series of training programs from some of the world’s best teachers, designed to help you learn and implement the best practices and strategies that are working today.
At Copyblogger you have access to all of the documents and materials for as long as you need it.
Given there isn’t a course deadline nor a qualification to achieve, you are free to take as much time as you need.
They claim their course is so complete that it’ll support you across the entire 12 months. Copyblogger is a very social place with hands-on guidance to level up.
Is there any support available?
Of course, you can ask any question you need and the tutors will reply within 24 hours.
#5. SEMRush Academy
Best for content marketing
- Top Experts sharing proven tactics
- Valuable Certification
- Available in English, French and Spanish
- Some experience required
Pricing: $0 – Semrush courses are free of charge
SEMRush Academy
SEMRush Academy Overview (updated 2022)
SEMRush is a user-friendly SEO tool that recently launched its digital marketing academy to teach students strategies and tactics. In their courses, SEMRush uses its SEO tools to teach you digital marketing so the courses are heavely branded.
You have to create a free account with SEMrush to gain access to the free content and here is what you can expect to find:
- Teachers that are expert in their respective field, from Brian Dean, to Greg Gifford and others.
- A wide variety of courses: SEO, Pay per click, social media marketing and content marketing.
- Exames with multiple answers and final certification.
Once you have completed your exames, you’ll receive a score and a downloadable certificate in PDF.Your certificate will be valid 1 year from the date of issue.
If you don’t pass your exames, you’ll have the chance to take them again until you pass them.
Course Highlights
- Content-led SEO with Brian Dean
- SEMRush SEO toolkit course
- Free for everyone
- Part o fa larger marketing offering
- SEMRush SEO tool is not included
Course content
You’ll learn a proven method of ranking higher on search engines through 28 lessons and a step-by-step SEO framework.
In this course, you’ll learn the proven strategies that get your content covered by media outlets.
With this 90-day course, you’ll learn how to become a top 25% (SEMRush claims) digital marketer.
Discover a proven process for becoming a digital marketer at record speed, landing your first job and earning more income in the digital marketing industry.
In 10 lessons, prominent industry expert Greg Gifford will give you a solid understanding of the basics of digital marketing. The course covers different areas of digital marketing for SMBs, from SEO to display advertising, from email marketing to competitive research.
SEMRush is different in the sense that it is organized as an academy.
This is a series of training programs from some of the world’s best teachers, designed to help you learn and implement the best practices and strategies that are working today.
At SEMRush Academy you have access to all of the documents and materials for as long as you need it.
Given there isn’t a course deadline nor a qualification to achieve, you are free to take as much time as you need.
They claim their course is so complete that it’ll support you across the entire time.
Is there any support available?
Of course, you can ask any question you need and the tutors will reply within 24 hours.
How do you pick the best digital marketing course for you?
Now you know the 4 best digital marketing courses on the market. But what if you are feeling a bit stuck? Which of these excellent courses should you choose?
Unfortunately, I can’t read your mind through the screen and tell you straight. Only you know about the type of skills you need, your specific situation, if you want to become a copywriter or an SEO expert, of you just want to blog and monetise your content.
However, I can give you some handy tips for finding the perfect digital marketing course for you.
#1 Make the most of free trials
Most of the digital marketing courses in our list offer free trials for 7 to 30 days for you to use.
This is perfect for judging whether the digital marketing course is right for you – try actually watching their videos and reading their content material and work out:
- How useful it is
- Who writes the learning material
- How long does it take to get the certifcate
- What you like and don’t like
- what you’d want to be different
- If you are happy with the knowledge you have acquired
Then, try out more digital marketing courses. Even if the first one is perfect, you still want to have something to compare it to.
#2 Think about what you want to become
This seems obvious but so many students and people pick a digital marketing course because of how it’s advertised and marketed. Or because they have found it on Google top positions and automatically believe it’s the best course.
Safe to say, this isn’t the best way for choosing the best digital marketing course for you.
You have already taken the first step at reading this long article – the next step is to decide the purpose of your course, and then narrow down your qualification lists based on that. Don’t think about the sale prices, or course contents that you don’t need!
For example, if you want to start a digital marketing career, your best options are Udemy, SimpliLearn, Google Garage and FutureLearn. Try them all out and pick the one you like the most.
If you want to become a copywriter, then consider CopyBlogger and try them out for 30 days.
#3 Consider your budget
You don’t want to spend a fortune on your education. Look at the price plans of each digital marketing course and decide how much you want to spend, or can afford to spend.
Then workout if you can spend everything upfront or pay a monthly fee (monthly fees are more expensive but give you more flexibility).
Yes, there are lots of free digital marketing course out there, but they don’t provide most of the learning material, content and personal support that you’ll probably need during your learning journey.
FAQs
Digital Marketing is extremely popular, millions of people across the world work online to generate traffic and sales to businesses. Companies in every market and every industry have a digital marketing team. As an example, NerdWallet, one of the biggest affiliate websites on the market, employs over 100 people in digital marketing and generates over 15 million visitors per month.
Digital marketing courses allow to learn web marketing quickly and relatively cheaply, without going to University and getting a degree. This means you won’t need to attend classes, saving you lots of money and time. Online Digital Marketing courses are therefore perfect if you want to learn at home, at your own pace.
However, these benefits are offset with more limited customisation options when building your career. Unlike a Master Degree in Digital Marketing for a top rated University, you don’t get a strong qualification and complete understanding of digital marketing from start to finish. You knowledge could also be limited to the topics these courses are offering and some courses don’t help with job hunting.
Both of these digital marketing courses are great options, but according to my research, Udemy came out ahead of FutureLearn with the overall score of 95% compared to 90%.
It’s close but Udemy’s breath and depth of course units just put it ahead. However, if you are looking for a short digital marketing course to be completed within 8 weeks, then FutureLearn is your best option.
Digital Marketing Courses that are 100% online are really affordable, typically costing around £26 to £50/month depending on which school you choose and how complete the course is.
Some digital marketing courses such as Udemy 22 courses package offer free 7-day trials and then offer two options payments: either £26/month or £49.99 for lifetime access.
Digital Marketing is marketing for the Internet, which includes video marketing, PPC, SEO, affiliate marketing, email marketing, copywriting, social media and more.
Search engine marketing only includes SEO (search engine optimisation) and PPC (Pay Per Click), marketing on search engines only.
Typically, the cost of a digital marketing course covers SEO and PPC included in their monthly fee.