Most SEO doesn’t drive patients bookings. I fix that.

  • Engaging and relevant content for your audience
  • Conversion-focussed SEO content for bottom line growth
  • Data-driven strategies to rank higher on search engines
  • Bespoke solutions for your website

Why Do You Need Dental SEO?

Have you ever considered the pivotal role that SEO can play in funneling new patients right into your dental practice? Well, the connection between strategic SEO efforts and a surge in patient inquiries is undeniable and direct. In a digital era where an astonishing 71% of potential dental patients begin their hunt for the perfect smile with a search engine query, staying ahead in the SEO game isn’t just a choice—it’s a necessity for dentists.

Let’s take the success story of my client as a shining testament: With a keen SEO strategy, they experienced a jaw-dropping 450% boost in web traffic within just six months and conquered the search engine results pages (SERPs), boasting over 300 keywords in the top 3 positions and hitting records after records every month.

Are you ready to explore how SEO can revolutionise your dental practice? Let’s delve deeper and ensure that your name is the one patients see first!

Dental SEO Services

National SEO

National SEO

As one of the top SEO consultants in the UK, I have the qualifications and the track record to prove it.

SEO & Website Audits

SEO & Website Audits

This is where it all begins. Give your rankings a lift with my deep-dive SEO audits, the first step to search engine domination.

Local SEO

Local SEO

I worked as an SEO Consultant for Linden Homes and Away Resorts building and managing over 200 U.K. locations combined.

Blog Management

Blog Growth

Publish content that people want to read, share and download. I include research, visualisations and content briefs.

Actionable Data

Actionable Analysis

Understand the impact of SEO on your business. Discuss with me and improve upon SEO strategies.

Landing Page Building

Sales Page Building

I can build your sales pages, including high-quality design and copy to support your sales efforts. SEO Optimised.

WordPress SEO

WordPress SEO

Your WordPress SEO consultant in the U.K. and worldwide. Learn about the service, benefits and organic results.



Full-service WIX consultancy for SEO. I optimised dozens of WIX websites.

SquareSpace SEO

SquareSpace SEO

Full SEO Consultancy for websites built with Squarespace.

Grow Your Dental Practice Locally

local seo

For dental professionals seeking to attract more local patients, understanding the power of local SEO is crucial. By tailoring your online presence to target prospective patients in your vicinity, you can dramatically increase your practice’s visibility and growth potential.

Why Local SEO is a Game-Changer for Dentists

Local SEO makes your practice easier to find for those seeking dental services in their area. It’s the digital equivalent of a prominent billboard in the busiest part of town – except, in this case, your billboard is visible to anyone searching online with local intent.

Optimising Your Google My Business Listing

google my business
  • Claim your listing: Ensure that you have claimed your Google My Business (GMB) profile to start managing your practice’s information online.
  • Verify your details: Check that your practice’s name, address, phone number (NAP), and operational hours are accurate and updated regularly.
  • Utilize categories: Properly categorize your practice to help potential patients find exactly what they’re looking for, such as “Cosmetic Dentist” or “Orthodontics.”
  • Add photos: A picture is worth a thousand words. Adding quality photos of your practice can entice patients to choose your services over a competitor’s.
  • Gather reviews: Encourage satisfied patients to leave positive reviews. A robust collection of positive reviews can significantly enhance your GMB presence.

Enhancing Local Listings and Citations

Accurate listings across online directories contribute to your local SEO results. Here’s how to enhance your presence:

  • Consistent NAP information: Your practice’s Name, Address, and Phone number should be consistent across the web.
  • Relevant citations: Get listed in local business directories, as well as dental-specific directories, to help improve your search visibility.
  • Monitor listings: Regularly check your listings to update any changes and to manage reviews or comments from patients.

Implementing these targeted local SEO strategies is vital for any dental practice looking to dominate their local market. Attracting and retaining patients nearby not only fills your appointment schedule but also builds community and a strong, loyal patient base.

Maximize Patient Reach with Google My Business Optimization

Establishing a strong local presence online is critical for dental practices aiming to attract new patients and serve their community more effectively. Google My Service plays a pivotal role in achieving this goal. By meticulously optimizing your Google My Business profile, you can ensure that your dental practice stands out when local patients search for dental services. Follow this step-by-step guide to enhance your local visibility.

Step 1: Claim and Verify Your Google My Business Listing

get verified

Start by claiming your Google My Business (GMB) listing. Verify your practice’s information to assure Google and potential patients of your legitimacy and to start managing your profile effectively.

Step 2: Provide Complete and Accurate Practice Information

Fill out every section of your GMB profile with accurate and detailed information about your dental practice. This includes your practice’s name, address, phone number, and hours of operation. Consistency is essential for local SEO success.

Step 3: Optimize Your GMB Description

business description

Create a compelling description with relevant keywords, such as “quality dental care,” “cosmetic dentistry,” and, of course, “dentist.” This description should reflect the services you offer and the unique benefits of your practice.

Step 4: Encourage and Manage Patient Reviews

Reviews are a cornerstone of your GMB profile’s effectiveness. Encourage satisfied patients to leave positive reviews, and engage with all reviews by responding professionally. This demonstrates your commitment to patient satisfaction and improves your online reputation.

Step 5: Add High-Quality Photos


Photos can dramatically increase patient engagement with your listing. Upload high-quality images of your practice, your team, and before-and-after shots of patients (with their consent), to provide a visual representation of your services and facilities.

How to Earn Quality Backlinks for Dental Websites

Backlinks, or inbound links from other websites to your own, are pivotal in establishing the SEO credibility of your dental practice’s online presence. Search engines like Google view backlinks as a vote of confidence—each link suggests that your content is valuable enough to be cited by others. Let’s dive into how you can build these crucial elements organically.

Also read:

How long does it take for backlinks to work?

How I got backlinks from Forbes

Strategies for Building Organic, Quality Backlinks to Your Dental Website

To create a robust backlink profile, a strategic approach is necessary. Here are proven methods to help you acquire quality backlinks:

Cultivating a strategy for acquiring backlinks takes time and effort, but the payoff is worth it. Quality backlinks serve as an authoritative signal to search engines, which can lead to higher search rankings and increased visibility for your dental practice.

Online Reputation Management: Reviews and Ratings for Dentists

As a dentist, your online reputation is pivotal to the success of your practice. Reviews and ratings not only influence your SEO performance but they are also a cornerstone in establishing patient trust.

testimonials and reviews

The Impact of Online Reviews and Ratings on SEO and Patient Trust

Major search engines, like Google, factor in your online reviews and ratings when ranking your website. Positive reviews can boost your visibility, whereas negative feedback can significantly impact your rankings. However, their influence extends beyond SEO. Prospective patients frequently read reviews as a form of social proof to assess your credibility and the quality of your dental services.

Techniques for Managing and Responding to Reviews Across Platforms

Effectively managing your online reputation involves more than just monitoring reviews. Here are key techniques to maintain a stellar online presence:

  • Encourage satisfied patients to leave positive reviews: When patients express satisfaction with your services, prompt them to share their experiences online.
  • Claim your profiles on review sites: Ensure that your practice has an active presence on popular review platforms, such as Yelp, Healthgrades, and Google My Business.
  • Respond to reviews professionally and promptly: Engage with your reviewers by thanking them for positive feedback and addressing any criticisms constructively, showing potential patients that you value feedback and are committed to improving their experience.
  • Monitor your reputation: Use tools to keep track of what’s being said about your practice online, so you can respond to reviews and manage your reputation proactively.

By actively managing your online reputation, you can not only enhance your SEO efforts but also establish a trustworthy brand that attracts and retains patients. Embrace these techniques and turn reviews into one of your greatest strengths.

Luca is trusted by the best of the best Digital Marketing experts.

Sean Work

Luca is an expert at UX for SEO and conversion rate optimizer. He’s very knowledgeable in both subjects. Be sure to search for articles he’s written for online marketing publications on these topics.

Founder @ Joudicious, Former VP of Inbound @ CrazyEgg

Rand Fishkin

Luca’s work to demystify what makes sites and brands succeed on the web is nothing short of remarkable. His contributions have moved the field of web marketing forward, and helped thousands of people deliver better experiences.

Former CEO @ Moz, Co-Founder at SparkToro

Check out the growing results I’ve generated for my clients

E-Commerce client in the health niche



Totalling a massive 545% growth in traffic in 6 months, this client went from generating 8,000 appointments a month to over 15,000/month. It started with an investment of $72,000/year.

SEO growth

Leading UK company in the health sector

second client case study

25K+ leads


With 25,000 leads generated in 16 months, this client went from 1,200 leads/month to 1,800/month with an increase in traffic of about 300%.

All of this, while two of the main competitors crashed and shut down.

Don’t Take My Word For it…

“Luca began working on our company’s SEO in 11/2023. Since we began working with him, our website traffic has skyrocketed. He was able to make strategic recommendations for our website that included a complete overhaul and optimization with a colleague of his. Luca has been able to help us position ourselves in the top five of search results for our services and climbing. We trust his advice and guidance as we continue to grown and navigate the SEO space. Thanks Luca!”

Director of Operations @ Open and Affordable Dental & Braces

charmaine figg

“Luca is one of the best in his field. Amazing process, knowledge and execution. I highly recommend Luca”.


Former Head of Marketing @ Future Fit Training

Here are answers to the frequent questions

What is Dental SEO?

Dental SEO is a strategy focused on improving the visibility and ranking of a dental practice’s website in search engine results, targeting visitors actively searching for dental services.

What kind of results can be expected from dental SEO?

Dental SEO aims to increase online visibility, organic traffic, and new patient bookings while being a cost-effective, long-term investment compared to paid advertising.

Do you work with anyone else?

Yes, I do have a selected network of link building companies and freelance contractors helping me deliver large SEO projects for medium and large websites. This is a remote team of freelancers that facilitates the smooth execution of large SEO strategies.

How long does it take to see results?

It depends on the competition level of your targeted keywords and how competitive your industry is, but most clients typically see results in 6 months or less depending on your industry.

What is Local SEO for Dentists?

Local SEO (Search Engine Optimization) for dentists involves optimizing a dental practice’s online presence to attract more local patients through search engines like Google. This process focuses on improving the visibility of the dental practice in local search results, which is crucial for businesses that serve a local community.

Let’s have a chat

Ask for a free quote

To get a chance to speak with me about your SEO project.