THE BENEFITS OF CRO ARE:
Full roadmap: from ideation planning to execution
I come from an SEO background and know exactly how important is convert organic traffic
Save on advertising spend: when you convert more of the same traffic, you'll put a stop on your budget spending while increasing your revenue.
CONVERSION RATE OPTIMISATION
There is no point in acquiring more and more traffic if you struggle to convert into business results. I am all about increasing your ROI.
My starting point is always the user before I create any new conversion strategy, I strive to fully understand users, who they are, what are their intents on your website, how they navigate it, where your website is strong and where it's weak and losing money.
Once I fully understand users, I can set up a new conversion strategy. I use tools like Google Optimise, Hotjar, CrazyEgg and Unbounce to gather users' feedbacks, test different landing pages and make sure they convert as much as possible.
CONVERSION RESEARCH & DISCOVERY
DESIGN FOR GROWTH
LANDING PAGE OPTIMIZATION
MONITORING & REPORTING