Portrait of a Man



By Luca Tagliaferro

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Although SEO is one of the most vital digital marketing abilities, it is also one of the most difficult to learn.

You'll need website traffic whether you're starting a blog, an eCommerce store, or a SaaS business. You must also rank on Google for certain keywords in order to receive organic traffic.

So, whether you need to conduct keyword research, audit your website, conduct competitive research, or simply want to evaluate how well your website is performing, you need to use one of the best SEO tools.

I listed and reviewed the greatest SEO tools, such as Ahrefs, SEMrush, and Moz, in this post so that you may improve your SEO game this year.

List of best SEO tools (Free & Paid)

A huge list of SEO tools available over the internet related to every single task that you might have to do. It has become difficult for a person to find reliable and the best tools from such an extensive list.


We have researched a lot and made a precise list of tools that you can use in different SEO techniques. You must be aware of those skills first before using them and learn them properly.

Here you will get a brief introduction about every tool that will help you a lot in understanding which tool can be used for what purpose. You only need to read them properly for getting better outcomes.

1. SERanking (best value for money)

2. GrowthBar

3. LinkWhisper

4. Moz SEO

5. SEOLyzer

6. CheckMyLinks (free tool)

7. Ahrefs



10 Majestic SEO

11. Paraphraser.io (free tool)

12.SEOquake (free tool)


14. Seobility (free tool)



While you are working on some websites as an SEO expert, you should have to keep an eye on what people are looking for. Without proper keyword analysis, you can’t grow more in your field.

If you want to get 100% authentic and accurate keyword rank tracking, you should pick this tool. It will show real-time analysis and position of all of your keywords in the search engine.

This tool will also help you a lot if you are looking to target a specific region. It will allow you to select that region and shorten your keyword research for any website.

If you do not have your own keyword research, you can paste your competitor’s website link in the search box. This tool will fetch data and show those keywords on which that website is ranking in SERPs.

Along with this, you can do your website audit to check what you have to do for getting more progress. This tool will do a complete website audit and show you the exact performance of your website at the time of crawling.

Last but not least, it will allow you to focus on Off-page SEO by analyzing different backlinks that you have made for your website. You can also do this analysis of any other website to compete with them properly.



SE Ranking offers three pricing plans. The pricing for each plan varies depending on how many keywords you’d like to track.






  • Real-time monitoring and updating of all results

  • Fast and accurate results

  • Tool for both individual and agencies

  • Best for local SEO too



  • Missing the TF-IDF Tool and semantic analysis

  • The backlink checker is not 100% updated.

seranking pricing.png








GrowthBar is one of the most user-friendly SEO tools available. Users may access millions of search results, backlinks from competitors, Google Ads statistics, and generate blog content with only one click.

GrowthBar is a tool created with Open AI, the most advanced language model yet created. That means the outcomes and recommendations are of the highest quality. It's smooth, sleek, and completely original.

Due to its easy work and quick access for everyone, it has become a part of almost every SEO expert’s life. Many newbies think that this tool can’t beat any other high price SEO tools.

But this conception is not right as it is a combination of many SEO tools and can be used for getting multiple metrics. It is an exclusive tool that will keep you informed about your website’s current progress and guide you on how to improve.

There are four main sections that you can cover with this tool to keep track of your website.

First of all, it will inspect your site to extract data related to its performance from basic to advance.


It will show you how much expected traffic your website will get according to the strength of keywords. In addition, it will also show CPC data to show the business that the site will get.

Another amazing feature of this SEO bar or tool is that it will keep track of your website rank. In turn, you can easily estimate either you have got positive results or negative one.

If we say that it is a tool that can be used for SEO from basic to advance for your website, it might be right. It is because you will get keywords data from this tool even if you are going to start a website from scratch.

In short, it will be the best SEO tool for you to keep track of your website performance and take steps to improve that.



Before upgrading to a paid subscription, you may try GrowthBar for free for 5 days. GrowthBar is an all-in-one, super-powerful SEO tool that costs $29 a month, which is significantly less than most other high-quality solutions.






  • Content generation for bloggers

  • Keyword and content intent analysis

  • Low-cost SEO tool

  • Easy to access



  • Keywords suggestions might be old

  • Basic backlink analysis only

growthbar pricing












This WordPress plugin claims to be able to automate your internal link building to some extent.
Yes, you won't have to add internal links to your pages or articles manually any longer.

That can only be a good thing because doing it manually is a pain in the neck.

So, let's have a look at how Link Whisper performed when we put it to the test.

Link Whisper promises to use artificial intelligence to help you locate internal link opportunities.

In a nutshell, Link Whisper automates the process of determining which pages on your site are appropriate for internal linking.

Link Whisper provides contextual suggestions to help you rapidly add internal links to your posts.
This means it evaluates the content of your posts and suggests internal connections whenever they are relevant and would benefit the user.

Link Whisper is a simple and effective tool to use. In the post editor, it includes a simple and intuitive section where you may add internal connections to your content.

You may also use their inbound internal links page, which provides suggestions for internal links, to update internal links in your posts.



Differently from other SEO tools, LinkWhisper doesn't charge on a monthly subscription, but it charges on the number of websites you want internal links for. So you pay once forever!






  • Links suggested by your page content

  • Easy WordPress integration

  • Ideal for bloggers and niche site creator

  • Easy to access



  • It's not an SEO tool suite

  • Only compatible with WordPress

linkwhisper pricing.png


Do you want to get an estimation about the ranking of your website? Are you looking to spy on other websites directly from your search page? If yes, MOZ SEO will be the best choice for you.

Without a question, Moz is one of the best SEO tools available. There's not much Moz can't perform, from site auditing to rank tracking, backlink analysis to keyword research. It gives you industry-standard stats as well as numerous page optimization recommendations.


You may also install MozPro for more advanced functionality, as well as the MozBar browser extension, which allows you to perform SEO analysis and track your Moz scores, such as DA and PA.

But studies have shown that MOZ-created DA is the best predictor for ranking on the higher results. If your website has a higher DA score, there will be a huge probability that you will get a higher rank.


Moz offers a 30-day free trial. The paid plans start from $99 per month and range up to $599 per month.


  • Backlink analysis

  • Website rank predictor

  • Multiple metrics evaluation

  • A quick analysis of various websites



  • Not good for beginners due to the complex interface

  • Database and metrics are available for the US only

moz pricing.png


Once you have implemented SEO on your website, it is not where everything will come to an end. But you need to keep an eye on the performance of your SEO off and on to make changes if required.


SEOlyzer is the best tool that can assist you in this process. This tool will analyze your website to find SEO issues quickly and then displays them on your computer screen.

It will crawl your website like Google crawlers do to find the exact problems and issues. For overall performance, it will show the total SEO score of your website and enable you to check either it will be the same as per your expectations or not.

In addition to this, it will also show an analysis report of every page of the website for better understanding. With this, you can easily check what is the issue and on which page it is found.

Therefore, you can easily follow instructions by this tool to resolve those SEO problems with simple clicks. You must learn how to use SEOlyzer for better understanding and improvement in your website’s performance.



SEOlyzer charges according to how many URLs you want to analyse and crawl. The free plan allows up to 10,000 URLs, 1 crawl a month and 1 website.





  • Crawl and analyze your website like Google

  • Show SEO issues and methods to resolve them

  • Every page analysis

  • Downloadable report about SEO



  • High price packages

  • Have a limited tool kit

seolyzer pricing

Check My Links

An SEO expert knows how much importance links have in making authority of any website. It is right that if you have low quality or no backlinks, your website authority will not be more than 0.

Sometimes, you have invested a lot of time and effort to get backlinks from different websites, forums, and platforms. But you are not still getting betterment in your website’s performance.


The main reason is that you have made spam links, broken links, or other harmful links. These will not only de-rank your website but harm its authority badly.


So, you must keep an eye on links you have made with the “Check my links” chrome extension. It is a Google Chrome extension that you can add to your browser. By clicking on this, while you have opened a specific website, it will show you statistics regarding backlinks for your website.

In this way, you will get to know which links have been broken and you need to fix this problem. In addition, it will also show how many links from the entire collection are do-follow, no follow and live at that time.

In short, you can keep an eye on your website’s backlinks under a single screen while working on it.



CheckMyLinks is a free Chrome extension.​


  • Show broken, live, and spam links side by side

  • One-click evaluation

  • Keep an eye on your website and your competitor’s too

  • Check authority of links (Do-follow, No-follow)



  • Takes a long time to display results

  • Being a free app, support basically doesn't exist



One of the most used SEO tools all over the world is Ahrefs. It is being used by many experts because of its reliable and authentic results.

This tool will allow you to do almost every kind of analysis of any website. Whether you are looking to get new keywords or analyze other websites for competing with them, you will find this tool amazing.

It will show you estimated revenue, organic traffic, number of keywords in ranking, position in Google search results, and many others under a single screen.

When you are using Ahrefs, you do not have to worry about any other tool. It will show you all those metrics that you need to stand on the prominent position of the search results.


If you are looking to beat any website’s rank, you will find this tool supportive for you. It will show you all the hidden factors of that website and analyze them properly.

With this tool, you can get a list of those websites from where your competitor has got links. In turn, you can directly approach them or find more quality websites than those to get more fruitful results.

In short, Ahrefs will be a magical tool for all SEO experts who want to work professionally to show their expertise.


  • In-depth and complete site analysis

  • Show multiple metrics for better understanding

  • Spy on other’s or your website performance

  • Easy access to keywords in ranking with the exact volume


  • High price tool

  • A little complex to use for beginners



You can try out the product for $7 by signing up for a 7-day trial. Then you may subscribe to one of the subscription plans, which start at $99 and go up to $999.

ahrefs pricing


When you are talking about SEO, you can’t ignore keyword research and analysis of your competitors. These are the factors that will help you to decide which type of content you need for your website.

It is common to browse different tools over the internet to accomplish these tasks. Many people prefer to use paid tools to find keywords and get a complete analysis report.


No doubt, you can’t use Ubersuggest freely with complete command but it can show you basic data about your website quickly. This website has a particular tool to find keywords on which you can write to the target audience and engage them.


Also, you can paste the link of your website for complete SEO analysis like keywords on which you are ranking and your competitor’s rank.

Also, it will show you visitors that you are getting on your website. Last but not least, it will display variations in the website rank that you have got in the past few weeks.


  • Analyze your website performance

  • Complete SEO analysis

  • Efficient Keyword research tool

  • Trial based SEO suggestions



  • Not good for free users

  • Limited tools for a normal user


There isn't any free account available with Ubersuggest, but they claim to be the cheapest compared to Ahrefs, Moz, and Semrush.

ubersuggest pricing


WordPress is one of the most used CMS for designing and building platforms. According to the estimation, almost 70% of the total websites have been designed and launched through this software.

If you also have a WordPress website or store, it is not easy for you to deal with SEO issues and optimize everything before publishing content. Yoast SEO is a specific plugin of this platform that can be used freely or by getting paid subscription.

When you are writing a blog, you can’t write it with 100% optimization. You must need a tool that will check your blog and show optimization results on the screen.


This tool will do this task for you and show different sections with red and green dots in the left corner. The green dots show that you have achieved those factors while writing optimized content.


Similarly, you need to improve those factors that come in front of the red dots. In this way, you can easily optimize your content without publication and make it more SEO-friendly.

It will also show the SEO score of a blog or article by analyzing readability, word selection, optimization, linked domains, and other factors.



  • Quick content optimisation

  • Easy to understand

  • Comprehensive guide to make content optimised

  • Exactly shows you how any internal links you should use


  • Does not follow the latest Google updates

  • Some features are oversimplified


With YoastSEO, you can buy a one-off fee starting at $99 (£89 GBP) for one website.

yoastseo pricing

Majestic SEO​

If you are just starting your SEO career and do not want yourself to indulge in complex tools, you should need to give it a try to Majestic. It is an SEO tool that will analyze the backlinks of any website properly.

This tool is designed only for this purpose and to focus only on backlinks to give you an exact idea about your site authority.


On the entire page of this tool, you will get every metrics that are related to backlinks. For instance, you will get Referring domains list, their IPs, status of links, external & internal links, and all others that are related to this section.


In short, if you are worried about backlinks analysis, you should pick this tool. It will never lead you to the wrong track while working on the backlinks of any website.



  • Deep-link analysis

  • Fast report creation

  • Easy to use

  • Simple and user-friendly interface


  • Limited website analysis

  • High price for a simple evaluation


With Majestic​, your starting price is $49/month for 1 user.

majestic seo
majestc pricing


An SEO expert has experienced situations a lot where he has got some plagiarized and copied content. When a writer delivers a plagiarized content, it is difficult for an SEO person to rewrite it to make it unique.

It will take a huge time and effort to accomplish this task.

Also, it might alter the meanings of the content while rewriting. In such a case, you need a paraphrasing tool that will assist you to do this task within seconds.

Paraphraser.io has the best tool have ever used to be an SEO expert and content writer. It has helped me a lot when got few lines under duplicated section.

You only need to pick the plagiarized sentences and paste them in this tool’s given text insertion box. It will enable you to get unique and engaging content within seconds.

This tool is based on AI technology with which it will first understand the meanings of your content and then rewrite it. In this case, you will get the lines just according to the original nature to preserve their meanings.

Now, you can publish your content on any website and implement SEO on it properly for better reach.



  • Human-friendly paraphrasing

  • Clear display of before and after paraphrasing

  • Easy to use

  • Side by side presentation for a quick comparison


  • Rewrite only a few words in a single turn 

  • There are too many banners on the site


Praphraser.io is a free tool for the time being. 



SEOquake is the best tool when you have to compare your website with your competitors within seconds. It is not like all other tools that will show you an analysis report including traffic source and proportion. 
But it will do link analysis to show you what you need to do for getting a higher rank. It will compare your stats with your competitors and dictate to you how you can fulfil those requirements. 

It will also show all SEO issues that it has found instead of analysis and show its solution on your screen too. In this way, you will be able to spy on others and improve SEO both with the same tool. 


  • SEO analysis with suggestions

  • Keep a check on competitors' websites

  • Find backlinks for any site

  • Traffic sources and proportion in %


  • Limited SEO analysis

  • Does not show live, spam and broken links separately


SEOquake is a free browser plugin that offers organic research data at the press of a mouse. SEOquake, which is now available for Mozilla Firefox, Google Chrome, and Opera, may give criteria for listings inside search engine results.



SEMrush is another SEO analysis tool that I have used for quite some time and it's currently the most popular SEO tool out there. It has some extended functions that are very powerful. With this tool, you can analyze every single factor that comes in the SEO section. 

It will also show your comparison stats on your screen to get an idea about the performance difference between both websites. Along with this, it will also help you to find keywords that you can target to beat the other website’s rank. 

In short, you will get a complete report and instructions that you can follow for getting back on track or cross the others. 


  • Semantic Analysis of your content 

  • Accurate position tracking

  • display historical fluctuations in ranking

  • compare different website performances (only on the business plan)


  • Extremely expensive for every function or user you add extra

  • Has lots of functions that you pay for but never use 



SEMrush is the most expensive SEO tool out there. The basic account starts at $99.95/month plus VAT and you can only track 500 keywords. 

semrush pricing


Seobility is one of the industry's easiest t tools. It's also feature-rich. The outcomes, however, may not always be as spectacular. It is not meant mainly for expert SEO practitioners in my opinion. But if you're just starting or have a small-medium business, it might fully satisfy your desires. That is, Seobility is a simple to use SEO solution for SMBs that is budget-friendly.

The aim of Seobility is to give SEO experience as easy as possible. In 2013, the firm started off as a free SEO tool for everybody. They have been adding additional tools over time and finally, the present SEO suite of Seobility comprises tools such as the ranking tracker, keyword checker, site audit, the competence analyst, a competitive content testing TF*IDF tool, and a backlink checker.


  • Powerful TF-IDF tool for semantic analysis

  • Simple and easy to use UX and UI

  • Clear and cheap pricing if compared to other SEO tools

  • Stunning PDF reports


  • Lack of step-by-step onboarding can be daunting for beginners

  • Lack of filters for most reports


Seobility maintained clear, open and easily understandable pricing plans. The good news is that there's a free plan all time. The better news is that naturally with a few exceptions, it includes virtually all the features of premium programs.

Sign up now for Seobility free plan (affiliate link)

seobility review. -Luca Tagiaferro
seobility pricing.png

What are SEO Tools?

Search engine optimization software that helps website owners enhance their exposure on Google is referred to as SEO tools. SEO tools are most commonly used to assist website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and other tasks.


Software as a service (SaaS) programs that may be utilized online for a monthly charge is the most common. With Google's ever-changing algorithm, having a few different SEO tools in your arsenal is essential, since they are utilized for different purposes.

If you're just getting started with a new website, for example, you might use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for tagging.


When it comes to SEO, how long does it take?
The results of your SEO efforts usually take 3-6 months to appear. If you've recently started a blog and your website is fresh new, it will take longer to be indexed than a well-known, high-DA site. For example, getting my first 100,000 monthly visits took me roughly eight months.

Now that I have a higher DA, I can develop a new page, index it, and have it show in Google's first two pages within a day. Overall, to enhance your search rankings, regard each blog post as a long-term investment and update it on a regular basis.

Which free SEO tool is the best?
Although there are numerous free SEO tools available, they do not offer as many useful features as premium options. If you want to track your SEO and conduct keyword research for free, you may use one of the following tools:
Google Keyword Planner is the first place to start.

1. Google Keyword Planner.
2. Moz Link Explorer.
3. Google Trends.
4. Google Analytics.
5. Google Search Console.
6. Keyword Hero.
7. Screaming Frog.

Is it possible for me to perform my own SEO?
Yes, if you are well-versed in SEO methods, you can run your own SEO. For my site, I do all of the SEO myself - I started it two years ago, while having a full-time job and a young family, and now have 20,000 monthly visits, so it's absolutely feasible.

The following are the methods of performing your own SEO:
1. To increase your SEO abilities, read SEO blogs and attend classes.
2. Be aware of your intended audience.
3. Conduct keyword research to come up with relevant topics to write about.
4. Keep SEO in mind while writing your websites and blog articles.
5. Use backlinks from guest articles and link building activities to increase your Domain Authority (DA).
6. Learn how to track your traffic with Google Analytics.