13 BEST LINK BUILDING SERVICES RANKED & REVIEWED FOR 2021
Luca Tagliaferro is an SEO consultant for some of the biggest brands in the UK, with 9 years experience in digital marketing under his belt. His work has been featured on SEMRush, Moz, SmartInsights, SEObility and many more. Read more
To cut the chase, check our FatJoe to start your link building smoothly, with real bloggers outreach, guest posting services, media mentions and quick turnarounds.
Let's be honest - link building is one of the most time consuming and challenging SEO tasks for us. We outreach bloggers with cold emails and hardly receive any answer for a guest post. And when we do, they require a payment upfront.
This is the last thing we want: to pay for a post on someone else's website that we have to research and write, in order to get the backlink, that is so important for increasing our organic rankings.
Ineffective guest posting translates into a huge waste of time that leaves us tired.
To avoid feeling this way, it's essential to use a link building solution in addition to your SEO tool.
In today's guide, I will be reviewing the link building services and tools you must check out. For better reference, I have listed the top features and pricing plans for each of them.
Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase guest posts.
What exactly is a link building service?
By getting links from other websites in your industry, you may build your audience, gain high-quality backlinks, and increase your brand authority. The procedure, although beneficial, is not always easy:
You must personally look for credible and reputable blogs in your field
The average blog article is 1,000 words or more in length and takes three to four hours to produce
Or you can produce high quality content that is passively linked from other blogs. This is typically known as Digital PR.
This is where a link building service may help. You can outsource your content development or use services to link you with guest blogging opportunities for a monthly or one-time charge.
What is the Best Link Building Service?
Fatjoe is the best guest posting service for link building with 95% customers' satisfaction rate.
They offer 6 link building services for any website in any industry. These services are accessible through an online account where you can buy them separately and track your results with their dashboard.
If you already know what you need in terms of link building, all you have to do is choose from one of their categories:
Blogger outreach with links starting at £45 (approximately $60)
Niche edits starting at £60 (approx. $80)
Media Placements starting £375 (approx. $450) for link coming from world-renowned websites
If you have a brick and mortar business and want to rank only locally, I recommend the Local Business Citations. You don't necessarily need sophisticated and time consuming strategies like guest posting to rank locally. Local businesses ranking for a keywords near their locations can generate great results on Google Maps without guest posting.
FatJoe is the most user-friendly app on the market. It's extremely easy to find and organise your link building efforts by choosing the desired Domain Authority and the number of links you need.
They also have a service called Outreach Boost, to place your guest post to over 100 media websites.
Simply provide FatJoe with your link placement URL and they'll republish this content using the rel=canonical tag on 100+ high authority news sites across the US, delivering a nice mix of follow and no follow link signals.
Ultimately, if you are looking for the best link building service, FatJoe is your best choice.
Get started with FatJoe.
LaunchSpace is a full service link building agency. LaunchSpace specialises in earning high-authority backlinks with a quality over quantity approach. They have a long track record of delivering links on websites such as HubSpot, Zapier, CoSchedule, GetResponse, VWO, HostGator, LiveChat and many more.
Beside link building, this agency is great for SEO services. I know their founder Nico Prins personally and he is super experienced in all-things SEO.
Their processes are all white-hat link building and content driven, contrary to some other agencies that deliver black-hat links with no value for you. They avoid PBNs, link pyramids and low-value websites which means they are able to significantly increase the ranking in just 3 or 4 months.
They charge starting at $400 per guest post. And they are able to guarantee DR50+ only sites with a minimum of 1,000 visitors per month of organic traffic.
They focus on SaaS marketing so if you are a SaaS looking for backlinks, I really recommend working with LaunchSpace.
You can choose from one or more of these link building services:
Guest blogs starting at $160 per post on a DR 30+
Niche edits starting at $120 used to diversify the link building profile
Tiered links starting at at $75
Link packages, the best way to diversify your links profiles starting at $600
It's very simple to get started, just send them your URL and they do the rest for you. Founded by Adam Steele, they’ve been featured in some of the world’s leading publications like Forbes, Mashable, and Backlinko.
Authority Builders is a popular link building service used by hundreds of SEOs, which means they provide high quality links at reasonable prices. They were founded in 2017 and quickly became a powerhouse due to their simple user experience and the mix of high quality links and competitors' backlinks analysis.
While not every website owner needs competitors' analysis of their backlinks, I have included Authority Builders to this list because normally every link building strategy begins with analysing the competitors' websites.
Take a new blog for example.
With Authority Builders not only you could delegate guest posting services, link building, citations and niche edits, but you could mimic your competitors' links. With Authority Builders service called ABC Plus, you receive a detailed report of all of your competitors' backlinks required to rank and an exact anchor text roadmap. This creates you the link building strategy required to rank high for your desired keywords.
The ABC Plus basic package starts at $500/month plus $200 one off setup fee.
Created to empower websites with all types of backlinks, SirLinksaLot displays 9 link building services:
PBN links - I don't recommend acquiring PBN links, but I still add it to the review
Managed Link Building
As a link builder, you can diversify your link profiles using all sort of signals that search engines consider important. Social signals, citations and niche edits, in combination with guest blogs, provide the most complete link building strategy you can aim for.
On the cons side, SirLinksaLot doesn't provide any guidance on which anchor text you need to use for your landing pages or which links competitors are using. So I recommend you sort these two aspects out before trying SirLinksaLot.
Loganix is another excellent service for link generation.
Adam Steele founded them, and they've been featured in some of the world's biggest magazines, including Forbes, Mashable, and Backlinko.
Absolutely. Loganix's consulting services are an optional service that provides you with a dedicated Account Manager and an experienced Digital Strategist to develop, execute, and report on campaigns that are tailored to your goals and budget.
They promise to be your partner in link building by avoiding PBNs and other black-hat tactics by doing the following:
Handle the majority of tasks manually (and everything strategically)
Examine the origins of links and citations with attention
Follow your directions (and explain if we are unable to do so)
With deliberate outreach, you can protect your reputation
Ensure timely delivery
They also have a very extensive and strict vetting process for examining backlinks before they decide to target a new website, you can see the full list here. Because of this, their price is higher than normal, starting at a minimum of $400 per link, that includes vetting process, blogger outreach, content creation and publication.
The link-building team at Screaming Frog is made up of creative content marketers and online PR specialists, making it a fantastic fit for customers looking for an integrated agency experience. They specialise on establishing your brand and efficiently targeting your target demographic.
The idea of "link building" is outdated, according to this firm, and the focus should instead be on generating synergy for customers in order to attract high-quality links from prospects.
Their outreach approach include casting a broad net in order to develop relationships with influencers such as journalists and bloggers. Creative writing, social media strategy, and interactive content are all services provided by Screaming Frog. They've had a lot of expertise with "edgy" link bait.
The price is not for everyone, they charge £750 per day ($850) for a link building campaign, which includes initial consultation, strategy discussion and outreach opportunities.
HARO is a service that helps journalists locate sources and expert quotes. And if they choose you as course, you'll get a backlink to your site.
It enables journalists and bloggers spend more time writing and less time sourcing by distributing journalist questions from media outlets and letting sources to identify topics relating to their expertise, industry, or experience.
To start using HARO, you need to register to their website as a source. When it's done, you get tree emails per day with queries from journalists.
If you reply quickly with an answer and your pitch to their query, you'll have good chances of getting a backlink. Most of the times, thought, the links are branded to your homepage, so you can't really decide where the links go in your product or service pages.
BacklinkSEO is an SEO backlink tool that enables individuals, businesses, and agencies to automate their link-building process, backlink outreach, and backlink profile management. This tool allows you to grow your traffic and gain extra backlinks by building and monitoring your backlinks. In addition, BacklinkSEO optimizes user backlink workflow by tracking significant backlinks from different campaign sources – paid or exchanges. Besides, this tool gives you a full view of your backlink profile, and it provides backlinks analytics and insights, enabling you to know which backlinks need improvement.
This tool monitors everything, allowing you to know the status of any of your links in real-time. BacklinkSEO provides users with detailed suggestions on their branded and non-branded analyses so that they can develop an anchor strategy. Also, you can look beyond the links by looking at metrics that help you identify valuable and solid backlinks. By automating your backlink outreach, this tool saves you hours of manual work finding emails, creating lists, and following up.
One of the best services this tool offers is the competitor backlink insight service that enables users to gain insights on their competitor’s link profiles and domain ranking. This service enables you also to know where your competitors get their backlinks. Additionally, with BacklinkSEO, you can monitor unlimited keywords and changes in your links, carry out cold email outreach and white label reporting, as well as manage projects for multiple clients. This tool offers four different price plans, starting at a minimum of $10 per month.
CognitiveSEO is a complete SEO software suite that helps SEO professionals, agencies, and businesses to increase their site traffic and monitor its evolution. This digital marketing tool provides users with different services based on their SEO needs, and some of them are outlined below:
• Keyword and content optimization tool
• SEO Audit tool
• Backlink analysis
• Rank tracking tool
• Reporting tool
Here, we’ll discuss only the backlink analysis tool. CognitiveSEO’s backlink analysis tool aggregates backlink data from the top link databases to provide users with a full set of links. This tool analyzes and provides you with a full backlink audit, and it also offers unique data you can use for link inquiry, link building, and link prospecting. Plus, you can discover insights on your competitor’s website and the link strategies that they use.
CognitiveSEO also offers the Unnatural Link Detection tool that enables users to protect their rankings and find out whether or not their entire link profile is natural. This software makes it easy to review backlinks and inspect the backlinks of any site, enabling you to understand the growing trend of the site. Besides, you can use this backlink tool to discover outstanding link opportunities. However, since CognitiveSEO is a comprehensive tool, it is quite costly, with the pricing package starting at $129.99 per month.
Ahrefs is a link-building tool suite designed to help SEO professionals, agencies, and businesses make their sites get more traffic and higher rankings. Apart from link building, this software offers a lot of other features like;
• Keyword research tool
• Content explorer
• Site Audit
• Rank tracking
After Google, this software has the most active web crawlers, and it has one of the best backlink databases in the industry. Ahrefs backlink index is constantly updated, and you can use it to check any URL or site to view actionable SEO metrics. Some of the metrics you can get from this tool include;
• Number of backlinks
• Ahrefs Rank
• Domain Rating
• URL Rating
• Number of referring domains
You can use these metrics to find out the backlink popularity of a website. This tool allows users to monitor and manage the growth and drop of backlink profiles, and you can get a full breakdown of the backlink profile of the target. Besides, Ahrefs enables you to get insights into the popularity of each linking page and domain, a full breakdown of all outbound links, and you can see all the sites linking to your target. You can start a 7-day full version trial of this tool for $7, but after your free trial, the pricing plan ranges from $99 to $999 per month.
Ahrefs is mostly known as a comprehensive tool, check how it compares with other SEO tools if you need a complete solution.
Pitchbox is an influencer outreach and content marketing solution for agencies and brands to promote their content. This tool comes with multiple pre-built campaign types, depending on the type of outreach campaign brands want to do, and you can use it to find bloggers and influencers in your niche with ease. Also, Pitchbox enables you to customize your different outreach emails to the target prospects without carrying out any manual work.
This software tracks the entire outreach process, from broad strategy to use specifics, and users can use Pitchbox’s white-label management and team reports to refine their outreach strategy. Unlike other outreach or link-building tools, Pitchbox is relatively pricy, with its Agency package costing £395 monthly. Other features of this software include:
• Link monitoring
• Reports and analytics
• Data visualization
• Keyword research
Hunter.io enables businesses to find new leads and email addresses for their link building and outreach. Some of the features that make this tool stand out include
• Bulk email management
• Email verification tool
• Campaign optimizer
• Cold email templates
• Lead management
With its domain search service, you can get the email addresses behind any site alongside the email addresses of all the people working in a company. This tool enables users to find email addresses in bulk, and you can carry out blogger and journalist outreach with ease, as Hunter.io allows you to find authors and their contact details.
With the email verification tool, this solution ensures that the emails provided are correct and validated, and it doesn’t matter the number of emails as it can verify them in bulk. The cold email campaign tool combines automation and personal attention to enable you to compose campaigns, get replies, and plan follow-ups. Besides, you can edit, schedule, and track your email campaigns with ease. You can access the different Hunter.io services via their API. They have a free plan that offers a maximum of 25 searches and 50 verifications, but if you need more, their pricing plan ranges from $49 to $399.
What are backlinks?
A reliable link-building service will assist you in constructing connections from other people's websites to your own. They do the legwork of locating suitable locations, developing website content, and ensuring your link is put correctly.
Is link building still effective?
Yes! Link building is still the most important Google ranking element and will remain so for the foreseeable future. It is critical, however, that you only generate high-quality relevant links to your site.
How do backlinks affect ranking?
Backlinks provide a vote of confidence from one site towards another site. Just like academic papers are citing other papers in their research because of their importance in the overall topic, backlinks provide a signal to search engines that the website is worth to be mentioned as it adds up value about a keyword/ topic.