SEO Blog

Here are the main articles of the SEO blog. Click on the article you are interested in to read it. Each article contains in-depth SEO content.

What is the ROI of guest blogging in marketing?

To find out, I have analysed 379 guest posts and interviewed 20 authors. Here is what I have learnt. This below shows what are the expectations of authors about guest posting within the SEO/ marketing

How to add FAQs Schema using Google Tag Manager

We’ve passed a milestone in Google’s evolution from search engine to walled-garden… Said Rand Fishkin in his recent research. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in

Google Tag Manager for SEO

Whether you want to start a blog, or you are an SEO consultant, Google Tag Manager can help you optimize and speed up some tasks. With Google Tag Manager, SEOs have lots of freedom to

Zero to a Hundred: an SEO backlinks case study

Last year, I created the ROI of guest blogging research. This post was strategically built with two goals in mind: First of all, I wanted to share original data about the value of guest posting

Track dwell time with Google Tag Manager

This is one the hacks I love the most about Tag Manager, discovering bounce rates from users coming from Google search results. In other words, users coming from Google dwell on your page and then

Google Tag Manager for SEO

Whether you want to start a blog, or you are an SEO consultant, Google Tag Manager can help you optimize and speed up some tasks.

Track dwell time with Google Tag Manager

This is one the hacks I love the most about Tag Manager, discovering bounce rates from users coming from Google search results. In other words,