Category: Inspiration

  • Jobs to be done made easy with Claude

    A few months ago I started teaching Claude SEO on Maven and my students learnt such an amazing amount of information readily applicable to their jobs. Applying the Jobs-to-Be-Done (JTBD) Framework for SEO means optimising content for the practical or emotional outcome a user wants to achieve rather than just targeting isolated keywords. While Google…

  • Claude AI for writing: a comparison of most common methodologies for content creators

    If you want the short answer: most “Claude for writing” guides are written by authors trying to finish a book. This one is written by an SEO consultant, myself Luca Tagliaferro, who uses Claude to produce content that ranks and gets cited by AI. Those are very different goals, and they require very different approaches.…

  • Digital Marketing ROI Statistics that prove the industry is growing

    A digital marketing strategy is vital for your business, especially in today’s digitized world. However, this article is not centred on creating a digital marketing strategy; rather, SEO Consultant Luca Tagliaferro will discuss how you can measure your digital marketing strategy success. While factors like user engagement, cost per lead, lead-close rate, and average order value are…

  • Zero-Click Marketing: an excuse for losing traffic or a real SEO trend?

    This article started because of a LinkedIn post that sparked a heated debate on the topic of zero-click searches. The discussion revealed a divide among SEOs, some believe that zero-click marketing is an unavoidable evolution of search, while others argue that it is a significant threat to organic traffic and the open web. Zero-click searches…

  • 20+ Ways to Increase Your Website Traffic for Free

    So, how can you increase your website traffic for free? Keep reading. Content, SEO, and social media are at the centre of all the strategies, and this article will provide you with over 20 proven ways to get the ball rolling for your website. So, let’s get right to it. Strategies to increase your website…

  • Delivering my first SEO Keynote Speech

    In March this year, I received an email from someone called Lygia Lais Rodriguez. A “someone” I really got to know better in Dubai and with whom I developed a great relationship. She recorded my keynote speech about 26 ways to do SEO using AI and published it on Youtube, then featured me on their…

  • Lessons to learn from 5 failed bloggers on why blog fails

    If you’re new to blogging, you might think that it’s a road paved with gold. However, as we have seen on this article about how many blogs fail, there are no certainties when it comes to blogging success, in fact 80% of blog fail within 6 months. And you might say: why do we need yet…

  • How I made it getting backlinks from Forbes: Complete Case Study

    So you want to get backlinks from Forbes? Well, as you probably already know, it’s not easy but not impossible either. In this post, you’ll learn the exact approach for getting my content featured on Forbes, increasing my average positioning for thousands of keywords. What is Forbes? Forbes doesn’t need any introduction, because this is…